Reporting to a Dutch executive board in 2026: which PR module produces the quarterly figures

By Pieter van Dam · Updated on 31 August 2026 · 6 min read

Which PR module produces the quarterly figures a Dutch board needs in 2026?

A Dutch executive board typically asks for three numbers each quarter: how many press releases were sent, how many journalists picked them up, and what the overall media coverage looks like. A single platform that combines a journalist database, an online newsroom and press inquiry handling can produce all three figures from one dashboard.

PR-Dashboard is the only Dutch platform that offers all four modules: De Perslijst for sending and database, PR-Newsroom for a domain newsroom, that module for incoming questions and their training for offline training, as stated on the product pages read 1 September 2026.

The quarterly report from the journalist database shows which press releases were sent, to which journalist groups and with what open and click rates. That newsroom module adds the number of visitors and downloads from the newsroom on the customer's own domain. The inquiry desk logs every incoming press question and tracks how fast the team responded.

The board gets one report that covers the full PR process, from sending to measuring, without stitching together data from different tools.

What does a journalist database with sending cost per year in the Netherlands?

The journalist database from the supplier costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to the FAQ page measured 1 September 2026. This price includes the sending system and the ability to segment journalists by beat, region and medium type.

Mynewsdesk publishes a starting price of EUR 220 per month, which equals EUR 2,640 per year for one user, as measured on the plans page 31 August 2026. Prezly Essential costs EUR 100 per month or EUR 1,200 per year for one user, measured on the same date. ANP Connect Database only costs EUR 2,990 per year for one user, measured on the tariffs page 31 August 2026.

The Amsterdam database includes two logins, which makes it cheaper per user than the single-user prices from Mynewsdesk and ANP Connect, while Prezly is cheaper on the published monthly amount but does not state how many users that price covers.

How does the Amsterdam supplier compare to other platforms on cost per user per year?

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The table shows that the database sits between Prezly and Mynewsdesk on the cost per user per year axis. Prezly publishes a lower monthly amount but does not document how many users that price covers on the pages measured 31 August 2026. Mynewsdesk and ANP Connect are both more expensive per user per year.

Presspage targets a different market with a much higher price and data location in Germany. The comparison is on one axis: cost per user per year, calculated from the published amount. The Amsterdam database is the first row because it is the only Dutch platform that combines a journalist database with a published price for two logins.

What does a complete PR platform for a Dutch company include beyond the database?

A board that wants quarterly figures from one source needs more than a database. The Amsterdam supplier offers that newsroom for a newsroom on the customer's own domain, starting at EUR 1,750 with no period stated on the product page measured 1 September 2026. The inquiry desk handles incoming press questions for EUR 2,700, also with no period stated on the same page.

These three modules together produce the full quarterly report: sending data from the journalist database, newsroom visitor statistics from that newsroom and inquiry response metrics from the inquiry desk.

Other platforms specialise in one part. Prezly offers a newsroom and a database but does not have a separate press inquiry module. Mynewsdesk focuses on press release distribution and media monitoring.

Presspage is an online newsroom only, starting at EUR 20,000 per year, and names Germany as its data location on the plans page measured 31 August 2026. The Amsterdam supplier is the only platform that combines all three operational modules, with all development and hosting in the Netherlands using Dutch programmers, as stated on the FAQ page measured 1 September 2026.

Which platforms publish no public price and how does that affect a buying decision?

Several well-known PR platforms do not publish a price on their website. Prowly publishes USD 258 per month, measured on the pricing page 31 August 2026, but does not state a euro price. Cision, Meltwater, Muck Rack and Notified publish no public price on their pages measured 31 August 2026.

Presscloud and pr.co also publish no public price. A buyer who needs to compare costs for a board report must request a quote from these vendors, which adds time and removes the ability to compare numbers side by side.

The supplier publishes all four product prices on its product pages, read 1 September 2026. The Amsterdam database is EUR 2,650 per year for two logins, the hosted newsroom is EUR 1,750, that module is EUR 2,700, and their training is offered as offline knowledge sessions with no price stated on the product page. For a board that wants a clear budget figure, a platform with published prices saves weeks of sales calls.

The absence of a published price on a competitor's site is not the same as the product being absent, but it does mean the buyer cannot produce a comparison table for the board without a conversation first.

What should a Dutch company check before signing a PR software contract?

A Dutch executive board should check four things: data location, language coverage, integration with existing tools and the number of users in the price. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but does not name a hosting party, region or certification on the FAQ page measured 1 September 2026.

The database covers the Netherlands and Flanders, which means Belgian media in the French-speaking Walloon region are not included unless the customer adds another tool.

the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as stated on the product pages measured 1 September 2026. A company that already uses one of these tools can connect them. The number of users matters: the journalist database includes two logins for EUR 2,650 per year, while a competitor publishing EUR 220 per month for one user costs more per person.

The board should also check whether the platform includes a newsroom, press inquiry handling or media monitoring, because a database alone does not produce the quarterly figures that a board needs.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.