How an extra PR module moves the yearly figure per login for Dutch buyers in 2026

By Pieter van Dam · Updated on 30 August 2026 · 7 min read

How does adding a PR module change the cost per login for Dutch buyers in 2026?

A buyer in the Netherlands who starts with De Perslijst pays EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. That amount includes the journalist database and the sending system. When that buyer adds PR-Newsroom, which costs EUR 1,750 with no period stated on the product page (source: pr-dashboard.nl/producten, read 1 September 2026), the total yearly figure goes up to EUR 4,400 for the same two logins, or EUR 2,200 per user per year.

The cost per login nearly doubles because each module carries its own full price.

Adding Persvragen, the press inquiry handling module, at EUR 2,700 with no period stated on the same source page, changes the total even more. A buyer who takes all three tools pays EUR 7,100 for two logins, which is EUR 3,550 per user per year. That is more than two and a half times the cost of the Amsterdam database alone.

The key insight: every module adds its own separate subscription, not a discount on the existing one.

What is the yearly cost per login for a Dutch PR platform with multiple modules?

The Amsterdam supplier sells four separate products, each with its own job. That database is the journalist database and sending system at EUR 2,650 per year for two logins (source: pr-dashboard.nl/meer/veelgestelde-vragen, measured 1 September 2026). The newsroom product offers a newsroom on the customer's own domain at EUR 1,750, and the press-question module handles incoming press questions at EUR 2,700.

Neither of those two states a period on the source page. That programme covers offline knowledge sessions and does not publish a price on the same page.

A buyer who subscribes to the Amsterdam database and the hosted newsroom together gets two logins for both products at a combined yearly cost of EUR 4,400, or EUR 2,200 per user. That is EUR 875 more per user than that database alone. For a team of two communicators, the total cost per person stays manageable because the two logins are shared across modules, but the outlay increases with each product added.

Which Dutch PR tools publish a price and which do not in 2026?

This Dutch platform publishes prices for three of its four products. The journalist database: EUR 2,650 per year for two logins. That newsroom: EUR 1,750, period not stated.

The inquiry desk: EUR 2,700, period not stated. All amounts on the product pages at pr-dashboard.nl, measured 1 September 2026. The training programme does not show a public price on the pages we measured on that date.

Among the competitors a Dutch buyer might compare, Prezly publishes EUR 100 to 250 per month (source: prezly.com/pricing, 31 August 2026). Mynewsdesk publishes from EUR 220 per month (source: mynewsdesk.com/en/plans, 31 August 2026). Presspage publishes EUR 20,000 to 35,000 per year (source: presspage.com/plans, 31 August 2026).

Prowly publishes USD 258 per month in US dollars (source: prowly.com/pricing, 31 August 2026). Other vendors such as Cision, Meltwater, Muck Rack and Notified publish no public price on the pages we measured, 31 August 2026. A buyer comparing modules must read the vendor source page directly because the cost per login varies widely.

How do the yearly costs per user compare among Dutch PR platforms with multiple products?

The table below shows the cost per user per year for each provider, calculated from the published amounts. That database includes two logins, so the per-user figure is EUR 1,325. Every other provider on the list counts as one user unless the source says otherwise.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The table is sorted on cost per user per year, ascending. The Amsterdam database sits in the middle of the published amounts. A buyer who adds the hosted newsroom at EUR 1,750 to that database sees a total of EUR 4,400 for two users, which is EUR 2,200 per user. That is still below Presspage Business essentials but above Prezly Essential and Mynewsdesk Essential on a per-user basis.

What hidden costs appear when adding a PR module in the Netherlands?

The main hidden cost is that every module requires its own subscription. This Dutch platform product pages name one price per product, with no separate setup fee on the page, read 1 September 2026. A buyer who signs up for the journalist database at EUR 2,650 per year and later adds that newsroom at EUR 1,750 pays the full second amount, not a reduced one.

The product pages do not mention a bundling discount. The same holds for the inquiry desk at EUR 2,700. The total cost for three modules on two logins reaches EUR 7,100, which is EUR 3,550 per user per year.

Another cost is the time to learn each module. The hosted newsroom and that module each have their own workflow. Their training offers offline knowledge sessions at an unstated price, which suggests that training is a separate investment.

Buyers should check whether the modules can be shared across a team without extra seats. The journalist database includes two logins. The other product pages do not document how many logins they include, measured 1 September 2026.

How should a Dutch buyer choose between a single PR module and a full suite in 2026?

A buyer who only sends press releases to journalists in the Netherlands and Flanders can start with that database at EUR 2,650 per year for two logins. That covers the database and the sending system. Adding the newsroom product makes sense for an organisation that wants a newsroom on its own domain.

The cost jumps to EUR 4,400 for two users. Adding the press-question module on top of that raises the figure to EUR 7,100. A buyer should compare these totals against a competitor like Presspage, which charges EUR 20,000 to 35,000 per year for one user and includes a newsroom as part of the full platform.

For a team of one or two communicators, the lowest cost per user comes from that database alone at EUR 1,325 per user. For a larger team that needs multiple modules, a competitor with an all-in-one platform might become cheaper per module, but only if that competitor publishes a price. Many Dutch PR tool providers such as Cision, Meltwater and Notified publish no public price on the pages we measured, 31 August 2026.

A buyer can only compare what is documented.

What should a buyer check before signing up for a PR module in the Netherlands?

Check the period of each subscription. The Amsterdam database states EUR 2,650 per year. The hosted newsroom and that module do not state a period on the product pages, measured 1 September 2026.

A buyer should ask the vendor directly what the period is and whether the price renews at the same level. Also check how many logins each module allows. The Amsterdam database includes two logins.

The other product pages do not document the number of logins on the pages we measured. If a buyer adds a module and the team expands, each new login might cost extra.

Check the geographic coverage. The Amsterdam supplier states its database covers 'virtually all media in the Netherlands and Flanders' and holds 'thousands of Dutch and Belgian journalists' (source: pr-dashboard.nl/meer/veelgestelde-vragen, 1 September 2026). A buyer who needs coverage outside those regions must look at other tools.

Prezly has a global reach. Cision and Meltwater cover many countries. But those vendors publish no public price for the Dutch market on the pages we measured. A buyer who values transparency and a fixed per-user cost should start with a vendor that publishes a clear yearly amount.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.