A Dutch corporate merging two press desks in 2026: what happens to the licences

By Ilse Ravenstein · Updated on 4 September 2026 · 5 min read

What happens to PR software licences when two Dutch companies merge in 2026?

When two Dutch companies merge their press desks, the existing PR software licences do not automatically combine into one. Each vendor has its own rules for merging accounts. PR-Dashboard, a Dutch platform from Amsterdam, states on its product pages that De Perslijst costs EUR 2,650 per year for two logins.

A merged team of four people would need to discuss with the vendor whether to keep two separate subscriptions or upgrade to a larger plan. The product pages, read 1 September 2026, do not document a specific merger policy, so the buyer should ask the vendor directly.

What does a merged team cost per year compared to separate teams?

For a merged team of four people, the cost depends on the vendor. PR-Dashboard's Amsterdam database covers two logins for EUR 2,650 per year. Two separate subscriptions would cost EUR 5,300 per year.

Prezly, a competitor, charges EUR 100 per month for its Essential plan, which covers one user per the pricing page. Four users on Prezly Essential would cost EUR 4,800 per year. Mynewsdesk charges EUR 220 per month for its Essential plan, which covers one user, totalling EUR 10,560 per year for four users.

Presspage charges EUR 20,000 per year for its Business essentials plan, which includes multiple users, but the exact number of users is not documented on the pages measured 31 August 2026.

Which PR vendors publish their prices for Dutch and Flemish press desks in 2026?

The Amsterdam supplier publishes its prices for each product. That database costs EUR 2,650 per year for two logins. The newsroom product costs EUR 1,750, with no period stated on the product pages.

The press-question module costs EUR 2,700, also with no period stated. Prezly publishes prices from EUR 100 to 250 per month. Mynewsdesk publishes from EUR 220 per month.

Presspage publishes EUR 20,000 to 35,000 per year. ANP Connect publishes prices for its database only at EUR 2,990 per year and for its complete plan at EUR 4,990 per year. Prowly publishes USD 258 per month, as measured on 31 August 2026, but does not state a euro price. Other vendors like Muck Rack and Notified publish no public price on the pages measured.

What hidden costs should a merged company look for in PR software?

Hidden costs for a merged company include extra user fees, data migration charges, and contract termination penalties. The supplier's product pages name one price for the Amsterdam database with no separate setup fee, read 1 September 2026. Prezly's pricing page does not document a setup fee, read 31 August 2026.

Mynewsdesk's pricing page does not document a setup fee either. Presspage's plans page states the annual price but does not document a separate migration fee. A merged company should also check whether the vendor charges for transferring journalist contact lists between accounts. The pages we measured for all vendors do not document these details.

How to choose a PR tool for a merged Dutch press desk in 2026

Choose a PR tool that supports the combined team's size and covers both the Netherlands and Flanders. The Amsterdam supplier's database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as stated on the frequently asked questions page, read 1 September 2026. That database includes two logins for EUR 2,650 per year, which is EUR 1,325 per user per year.

For a team of four, two subscriptions would cost EUR 2,650 per user per year. Prezly's Essential plan costs EUR 1,200 per user per year, but it does not document a Dutch or Flemish journalist database. Mynewsdesk costs EUR 2,640 per user per year and has no Dutch-language pages, as measured on 31 August 2026. Presspage costs EUR 20,000 per year, which is higher per user for a team of four.

What does a comparison of PR tools per user per year look like for a Dutch merger in 2026?

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

What to check in the contract before signing for a merged press desk

Before signing a contract for a merged press desk, check the following items. First, ask whether the vendor allows merging two existing accounts into one. Second, check the number of user logins included.

This Dutch platform's journalist database includes two logins for EUR 2,650 per year. Third, verify the data location. the platform states that all development and hosting takes place in the Netherlands with Dutch programmers, from the frequently asked questions page, read 1 September 2026.

Presspage names Germany as its data location. Fourth, ask about the cancellation policy. The pages we measured for all vendors do not document a cancellation fee, so the buyer should request this in writing.

Fifth, check the integrations. the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, and a service called Media Monitoring Compact developed with Media Info Groep, from the product pages, read 1 September 2026.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.