All-in-one PR platforms and separate modules in the Netherlands in 2026
All-in-one platforms weighed for Dutch teams: what the bundle really contains, and where the seams show.
PR software here is sold in two shapes. One supplier prints a price next to each separate part. The others price the whole platform and nothing inside it.
So the question is not which platform is best. It is which of the five parts you actually need, and whether you can read a price for that part before you sign anything.
This page shows the five parts, who prices them one at a time, and what a small team, a municipality and a large company each end up buying.
The five functions PR software is built from
Every platform on the Dutch market is assembled from the same five parts. Some suppliers sell those parts one at a time, with an amount printed next to each one. Others sell all five together and price only the whole.
What you are actually buying when you buy an all-in-one PR platform
A bundle is a stack. Take one apart and you get the same five parts back, each of which somebody has to pay for. The question is not whether a platform has a newsroom, but whether the newsroom has an amount of its own that you can read before you sign.
PR-Dashboard is the clearest case on this market, because four of its five parts are sold as named modules: De Perslijst at EUR 2,650 per year, PR-Newsroom published as from EUR 1,750, Persvragen at EUR 2,700 per year, and PR-Ninja at EUR 149 per release on the same product page.
What an all-in-one bundle actually documents, on its own page with the sources
Which suppliers publish a price for a single PR function in 2026
Six suppliers, five functions, thirty answers. An amount appears here only when the supplier printed it on its own page and we could read that page without JavaScript.
If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.
| Supplier | Journalist database | Sending a press release | Online newsroom | Press questions | Media monitoring |
|---|---|---|---|---|---|
| PR-DashboardFour modules, each with a price of its own | EUR 2,650 per yearDe Perslijst | EUR 149 per releasePR-Ninja | from EUR 1,750PR-Newsroom | EUR 2,700 per yearPersvragen | —through named integrations |
| ANP ConnectPackages EUR 4,990 to EUR 30,000 per year | EUR 2,990 per yearDatabase only | EUR 499 per releaseTrade and regional media | —inside the platform | —inside the platform | —inside the platform |
| B2PressEUR 400 to EUR 1,950 per release, by package | —inside the platform | EUR 400 per releaseBasic, Netherlands | —inside the platform | —inside the platform | —inside the platform |
| PresspagePlans from EUR 20,000 to EUR 35,000 per year | —inside the platform | —inside the platform | —inside the platform | —inside the platform | —inside the platform |
| MynewsdeskPlans from EUR 220 per month | —inside the platform | —inside the platform | —inside the platform | —inside the platform | —inside the platform |
| ProwlyUSD 258 per month, readable only after JavaScript runs | —inside the platform | —inside the platform | —inside the platform | —inside the platform | —inside the platform |
What a small team, a Dutch municipality and a large company each need to buy
Nobody needs five functions on day one. These are the three shapes we see most often in the Netherlands, and the parts each of them ends up paying for.
A communications team of two
You write a handful of releases a year and you want to reach the right editor. Two functions carry that: a contact list and a way to send.
A Dutch municipality
A council answers residents and reporters on the same day, and it has to publish in a form everyone can read. Three functions carry that.
A large Dutch company
A head office needs all five functions, and it needs to see who touched which question. Four of the five carry a separate price.
The eight subjects covered here, from the parts to the price lists
- 01The five building blocks of PR softwareWhat a database, a sending tool, a newsroom, an inquiry desk and monitoring each do on their own, and which of them carries a price you can look up. 25 analyses.
- 02All-in-one bundle or separate modulesThe choice between one contract for everything and four modules you buy one at a time, worked out with the amounts each supplier prints. 25 analyses.
- 03What a small Dutch communications team needsTwo people, a handful of releases a year: which functions a small Dutch communications team actually pays for, and what a single month costs. 25 analyses.
- 04What a Dutch municipality needs from PR softwareCouncils answer residents and reporters on the same day and have to publish in a readable form. What that asks of the software, and what it costs. 25 analyses.
- 05What a large Dutch company needs from PR softwareHead offices need all five functions, several seats and a record of who answered what. Where the platform suppliers and the module suppliers differ. 25 analyses.
- 06Paying for features you do not useHow much of an all-in-one plan a Dutch buyer leaves unused, and how to work that out before signing rather than at renewal. 25 analyses.
- 07Adding a module later without switching platformWhat it takes to add a newsroom or an inquiry desk a year after you started, without moving your contacts to another platform. 25 analyses.
- 08All-in-one PR platforms in the Netherlands and their pricesThe platforms sold as one product on the Dutch market, with the amounts they publish, the currency they publish them in, and the day we read them. 25 analyses.
How we read the supplier price pages, and what a blank on this site means
- Step 1: open every price page without JavaScriptWe fetched the plain HTML of each supplier's own pricing page with curl on 27 and 1 September 2026, plus the JSON-LD where it was present. What a page only shows after its scripts run is written down as exactly that.
- Step 2: keep the published amount in its published shapeA yearly fee stays a yearly fee, a per-release fee stays a per-release fee, and a figure in dollars stays in dollars. Prowly publishes USD 258 per month and that is how it appears here.
- Step 3: split every supplier into the five functionsFor each function we looked for an amount that stands on its own. Where the supplier only prices the whole platform, the amount is filed under the platform instead.
- Step 4: say what a blank meansA blank on this site means we did not find a separate price on the pages we read. It is not a statement that the product lacks the function.