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SuntimesMEDIA HOLDINGS

A guide to the parts
that make a PR platform.

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PR platforms / The Dutch market

Find the PR software mix that fits your team.

Understand the functions. Compare the bundles. Start with what your communications team actually needs.

A PR platform, unpackedFunction by function
  1. 01 / FUNCTIONMedia database
  2. 02 / FUNCTIONRelease distribution
  3. 03 / FUNCTIONOnline newsroom
  4. 04 / FUNCTIONMedia inquiries
  5. 05 / FUNCTIONMedia monitoring

Use these functions as a starting point when you compare what a platform includes.

One platform

Understand what the bundle brings together.

Look at the functions in the package and how they fit the work across your team.

Explore all-in-one providers →

Separate modules

Consider what you need now, and what comes next.

Look at a smaller starting point and the options for adding a function later.

Read about adding a module →
An open office beside a canal, with desks along a glass wall

Start with your team

The right questions depend on your organisation.

01For a small team02For a municipality03For a large organisation

The comparison table

See what suppliers document.

Put the platform claims side by side. The existing bundle table brings the published information together, with its sources.

Open the bundle comparison →

The full guide

From the first shortlist
to the next module.

Explore the questions behind a PR software purchase, one decision at a time.

Read a little further

Specific questions.
More detail.

A PR bundle bought for one function in the Netherlands in 2026: what happens to the other fourA corporate crisis room in the Netherlands in 2026: which PR modules are open at three in the morningA shortlist of all-in-one PR platforms for a Dutch communications team in 2026