Onboarding one person onto Dutch PR software in 2026: the hours a small team should plan

By Ilse Ravenstein · Updated on 28 August 2026 · 7 min read

How many hours does onboarding one person onto Dutch PR software take in 2026?

For a small Dutch communications team, onboarding a single user onto a PR platform means the time needed to set up the account, configure the tools, and train the person. The total hours depend on which products the team buys. PR-Dashboard sells four separate products that each work on their own.

The most common starting point for a small team is De Perslijst, a journalist database and sending system, which costs EUR 2,650 per year for two logins according to the PR-Dashboard product pages read 1 September 2026. A team should plan 2 to 4 hours for importing a contact list, testing a test send, and showing one user how to search for journalists in the Netherlands and Flanders.

PR-Newsroom, the online newsroom that runs on the customer's own domain, costs EUR 1,750 with no period stated on the same source page. Setting up a newsroom takes 3 to 5 hours. This includes connecting a custom domain, uploading the first news items, and teaching the user how to publish press releases.

The press-question module, which handles incoming press questions, costs EUR 2,700 no period stated, and its onboarding is simpler taking about 1 to 2 hours to configure the inquiry form and assign a responsible person.

What does the setup process for a journalist database and sending system look like?

That database from this Dutch platform is a Dutch platform built in Amsterdam at Herengracht 450. The setup for one user starts with creating the account. The price includes two logins, so one team member can be the primary user and a second person can have access later.

The product pages of the Amsterdam supplier, read 1 September 2026, show that the database covers thousands of Dutch and Belgian journalists, focusing on the Netherlands and Flanders, not all of Belgium. A small team should plan 1 hour to verify the database coverage and to filter by region, outlet type, and beat.

After the database is set up, the sending system needs configuration. The team should plan 1 hour to create a first press release template, test the sending function, and check that the system handles the Dutch and Flemish media correctly. Another 1 to 2 hours go to training the user on how to search for journalists, how to send a targeted press release, and how to read the basic statistics.

The supplier states that all development and hosting take place in the Netherlands with Dutch programmers, according to the FAQ page read 1 September 2026, so data stays within the country.

How long does it take to set up an online newsroom on your own domain?

The newsroom product costs EUR 1,750 and runs on the customer's own domain. The product pages print the amount as it stands, and a reader should take it at face value, so a team should treat it as a one-time or annual fee depending on the contract. The onboarding for one user involves three steps.

First, technical setup takes 1 to 2 hours to connect the domain, configure the design, and test the newsroom on mobile and desktop. Second, content upload takes 1 to 2 hours to add the first three press releases, images, and contact information. Third, training takes 1 hour to show the user how to publish a new item, how to embed media, and how to share the newsroom link on social media.

A small team should plan these hours separately from the journalist database setup because the two products work independently. The newsroom does not require the journalist database to function, but a team that buys both can link them for a smoother workflow. The FAQ page of the platform, read 1 September 2026, confirms that the platform is developed and hosted in the Netherlands, so no data leaves the country for hosting purposes.

Which Dutch PR software providers publish a price for onboarding or setup?

Most PR software providers do not document a separate setup fee or onboarding time on their public pages. For the vendors measured on 31 August 2026, the published prices cover the software subscription, but the pages do not state what the onboarding process includes on the pages we measured, 31 Aug 2026. Prezly publishes prices from EUR 100 to 250 per month and hosts on AWS eu-west-1 in Dublin, according to the Prezly pricing page read 31 August 2026, but the page does not mention a setup fee or onboarding hours.

Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, read 31 August 2026, yet no separate setup cost is listed.

Mynewsdesk publishes from EUR 220 per month, read 31 August 2026, and has 66 customer stories, but the plans page does not document a setup fee. Prowly publishes USD 258 per month, read 31 August 2026, and the pricing page does not mention onboarding hours. The only vendor that directly addresses onboarding is the platform, through its that programme offline knowledge sessions, but those are a separate product, not a free setup service.

For any vendor, the onboarding time is not documented on the pages we measured, 31 August 2026, so a small team should contact the vendor directly to ask about implementation support.

How does the cost per user per year compare across Dutch PR tools?

The table below shows the cost per user per year for the cheapest published plan of each provider. The calculation uses the published price, divided by the number of logins the price includes. The Amsterdam database from the platform includes two logins, so the cost per user per year is EUR 1,325.

Other vendors publish a single user price unless stated otherwise. The table is sorted ascending on the normalised number.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Prezly Essential is cheaper per user per year at EUR 1,200, but it does not document a Dutch or Flemish journalist database. The product pages of the platform, read 1 September 2026, state that the journalist database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders. Mynewsdesk publishes no Dutch-language pages at all, based on five language editions: German, English, Swedish, Norwegian, and Danish, measured on 31 August 2026.

Presspage is the most expensive among the vendors with a published price, at EUR 20,000 per year for Business essentials.

What should a small team check before signing up for Dutch PR software?

Before onboarding a user onto any Dutch PR software, a small team should verify three things. First, the coverage of the journalist database. The platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the FAQ page read 1 September 2026.

A team that works mainly with Dutch and Flemish media should check if the database includes the specific outlets and beats they need. Second, the data location. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026. No hosting party, region, or certification is named on the page, so a team with strict data rules should ask for details.

Third, the integrations. The platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages read 1 September 2026. A small team that already uses one of these tools can save onboarding time through the integration.

Other vendors like Prezly host on AWS eu-west-1 in Dublin and Presspage names Germany as its data location, but they do not document integrations specific to the Dutch market. txt files of the tools they consider, as some vendors like Prezly disallow AI crawlers such as ClaudeBot and GPTBot, while Presscloud allows sixteen AI crawlers by name, measured on 31 August 2026, though this is not directly related to onboarding time.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.