Investor relations and press releases at a Dutch company in 2026: separate blocks or one

By Pieter van Dam · Updated on 29 August 2026 · 8 min read

What is the real cost of separating investor relations and press releases at a Dutch company?

Investor relations (IR) and press releases are often handled by different teams with different tools. A large Dutch company might pay for an IR-specific newsroom and a separate PR tool. That means two subscriptions, two logins, and two sets of training.

The published price for an online newsroom from PR-Dashboard starts at EUR 1,750, with no period stated on the product pages, read 1 September 2026. Adding De Perslijst costs EUR 2,650 per year for two logins, covering the Netherlands and Flanders, according to the same source. That is a single vendor for both functions.

When you separate the two, you may end up with a press release distribution service that charges per release. For example, ANP Connect charges EUR 499 per release for vak- en regionale media, and EUR 795 for landelijke media via ANP-net, as documented on their tarieven page, read 31 August 2026. Those costs add up quickly if you send multiple releases per month.

PR-Dashboard avoids per-release fees and gives you a database of journalists, a newsroom, and the ability to handle incoming press questions, all in one place.

What does a Dutch company get for EUR 2,650 per year on a combined PR platform?

PR-Dashboard's that database product costs EUR 2,650 per year for two logins, as stated on the product pages, read 1 September 2026. That includes access to a database of thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, according to the FAQ page, read 1 September 2026. You also get a sending system to distribute press releases directly to those journalists.

The platform adds a newsroom called the newsroom product for EUR 1,750, though no period is stated on the source page, read 1 September 2026. Combined, you have a single system for both IR and press releases.

For comparison, a separate tool for press release distribution alone can cost more per year. Prezly publishes prices from EUR 100 to 250 per month for its Essential and Standard plans, read 31 August 2026. That is EUR 1,200 to 3,000 per year for one user, with no mention of how many journalists are in the database.

Mynewsdesk publishes from EUR 220 per month, or EUR 2,640 per year for one user, but it does not offer a Dutch-language interface, based on the five language editions documented on its pages, read 31 August 2026. A Dutch company serving the Netherlands and Flanders would need a platform that covers both regions, which the Amsterdam supplier explicitly does.

Which providers publish a price for a Dutch PR platform, and which do not?

Several PR platforms publish their prices openly, which helps buyers compare. The supplier publishes EUR 2,650 per year for the Amsterdam database, EUR 1,750 for the hosted newsroom, and EUR 2,700 for that module, all on the product pages, read 1 September 2026. Prezly publishes its Essential plan at EUR 100 per month and Standard at EUR 250 per month, read 31 August 2026.

Mynewsdesk publishes its Essential plan at EUR 220 per month, read 31 August 2026. Presspage publishes Business essentials at EUR 20,000 per year and Enterprise full platform at EUR 35,000 per year, read 31 August 2026. Prowly publishes USD 258 per month, but does not state a euro price, read 31 August 2026.

Other vendors like Cision, Meltwater, Muck Rack, and Notified do not publish a price on the pages we measured, 31 August 2026. That means you cannot compare them without a sales call.

For a Dutch company, knowing the price before you buy saves time. This Dutch platform's product pages show all amounts in plain text, with no hidden fees. The FAQ page confirms that the price covers the Netherlands and Flanders, and that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026.

That transparency is useful for budgeting, especially when you are deciding whether to keep IR and press releases together or separate.

How to choose between separate blocks and one platform for IR and press releases in 2026?

Start by listing what your IR team needs and what your PR team needs. If both teams need a journalist database, a newsroom, and a way to handle press inquiries, they can share a single platform. The platform offers all four products separately: the journalist database, that newsroom, the inquiry desk, and the training programme.

You can use only the ones you need. The cost per user per year is the key metric. For that database at EUR 2,650 per year with two logins, the cost per user per year is EUR 1,325. That is cheaper than a separate tool for each team.

If your IR team needs a different set of features, like SEC filing integration or a dedicated investor portal, then a separate tool might be better. But for most Dutch companies in 2026, the overlap between IR and press releases is large. Both send press releases, both need journalist contacts, and both benefit from a newsroom on the company's own domain.

The platform's newsroom product runs on the customer's own domain, as stated on the product pages, read 1 September 2026. That means both teams can use the same newsroom without creating a separate site. The platform also integrates with LexisNexis, Monalyse, and Media Info Groep, read 1 September 2026, which can help with monitoring and analysis.

Which is the cheapest published price option for a Dutch company that needs both IR and press release tools?

The cheapest option with a published price for a journalist database and a newsroom is the platform, at EUR 2,650 per year for the journalist database with two logins, plus EUR 1,750 for that newsroom, read 1 September 2026. That gives you a combined cost of EUR 4,400 for two logins, or EUR 2,200 per user per year. For a team of two, that is lower than any other vendor that publishes a price for a comparable set of features.

Presspage starts at EUR 20,000 per year for one user, which is far higher. Prezly at EUR 1,200 per year for one user is cheaper per user, but it does not specify that it covers the Netherlands and Flanders, and its database size is not documented on the pages we measured, 31 August 2026. Mynewsdesk at EUR 2,640 per year for one user publishes its pages in five languages, none of them Dutch, read 31 August 2026.

If you only need press release distribution, per-release services like ANP Connect charge EUR 499 to EUR 1,395 per release, depending on the coverage, read 31 August 2026. For a company that sends 10 releases per year, that could be EUR 4,990 to EUR 13,950, which is more than a subscription. B2Press charges EUR 400 to EUR 1,950 per release for the Netherlands, read 31 August 2026.

Those costs add up fast, making a subscription more predictable for budget planning.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

What should you check before you sign a contract for PR software in 2026?

First, check the coverage. If your company operates in the Netherlands and Flanders, the platform must have journalists in both regions. The platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the FAQ page, read 1 September 2026.

Second, check the hosting location. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026. No hosting party, region, or certification is named, but the country is clearly stated.

Third, check the integrations. The platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, read 1 September 2026. That can save time if your team already uses those tools.

Fourth, check the ownership. Kim Klaver took over the company, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to the newsroom page, read 1 September 2026. That stability matters for a long-term contract.

Fifth, check the price period. The newsroom product at EUR 1,750 and the press-question module at EUR 2,700 do not state a period on the product pages, read 1 September 2026. Ask the vendor for the exact terms before signing.

For competitors, check if they publish a price at all. Vendors like Cision, Meltwater, Muck Rack, and Notified do not publish a price on the pages we measured, 31 August 2026, so you will need to request a quote.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.