A small Dutch team that sends four press releases a year in 2026: subscription or single send

By Ilse Ravenstein · Updated on 2 September 2026 · 7 min read

What does a yearly PR subscription cost for a Dutch team in 2026?

PR-Dashboard offers De Perslijst, a journalist database and sending system, for EUR 2,650 per year with two logins included. The product pages that were measured on 1 September 2026 list this as a single yearly amount. That subscription covers unlimited press release distribution to thousands of Dutch and Belgian journalists across virtually all media in the Netherlands and Flanders, according to the frequently asked questions page that was measured on the same day.

For a team that sends four press releases per year, a subscription gives full access to the database for planning, targeting and follow-up, not just the send itself. The person or the agency that buys the two logins can research journalists, build media lists and send releases at any moment without paying an extra fee per distribution.

What do single-send services charge per press release in the Netherlands?

Several services let a team pay per press release with no yearly commitment. PR-Ninja publishes EUR 149 per release for a one-time send, as stated on the PR-Dashboard product pages that were measured on 1 September 2026. Persberichtversturen.nl lists EUR 75 per message, and Verstuurmijnpersbericht.nl charges EUR 99 per send.

B2Press offers a Netherlands package at EUR 400 per release for its Basic tier, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive, measured from the B2Press country page on 31 August 2026.

ANP Connect also sells per-release distributions. A press release sent to trade and regional media costs EUR 499, and one sent to national media via the ANP network costs EUR 795, according to the ANP Connect tariff page measured on 31 August 2026. Combined coverage of the Netherlands and Belgium via ANP Connect and Belga is EUR 1,395 per release.

For four releases, a team would pay between EUR 300 (Persberichtversturen.nl) and EUR 1,996 (B2Press Basic) depending on the service they choose. Four ANP Connect releases to trade and regional media would come to EUR 1,996, and four releases to national media would reach EUR 3,180.

How does the yearly subscription compare to per-release costs over four sends?

The journalist database at EUR 2,650 per year is more than four single sends at Persberichtversturen.nl (EUR 300 total) or PR-Ninja (EUR 596 total) or Verstuurmijnpersbericht.nl (EUR 396 total). Those three per-release services come out cheaper than the subscription when the team sends exactly four releases and does not use the database for any other purpose.

The subscription becomes cheaper than four B2Press Basic releases (EUR 1,600) and far cheaper than four ANP Connect national-media releases (EUR 3,180).

The comparison table below shows the cost per user per year for subscriptions and the flat per-release amounts. Note that per-release amounts belong to a different axis than yearly subscriptions, so the table keeps them separate in the running text rather than mixing them into the same column.

Comparison: cost per press release versus yearly subscription for four sends

The table below lists the yearly subscription for a journalist database and then a set of per-release services. The first data row is the supplier the Amsterdam database, which is a subscription. The rows below are per-release services that a small team might consider instead of a subscription.

The column "Cost per user per year" applies only to the subscription; for per-release services the leading number is the cost per release.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

What does a small team lose by choosing per-release services over a subscription?

A per-release service sends the press release to the service's own distribution list. The team does not see which journalists or outlets are on that list, and it cannot build its own targeted media list for future campaigns. The team also cannot search the database to find journalists who cover its specific industry or region in the Netherlands and Flanders.

The journalist database subscription gives the two logins full access to the journalist database. The team can research, save and contact journalists at any time, and it can send press releases directly from the system to the people they have selected. The service also includes the sending system, so the team does not need a separate email tool for press releases.

For a team that expects to grow its media relations beyond four releases per year, the database access becomes a tool for daily PR work, not just a delivery channel.

Which Dutch PR providers publish a price for their smallest plan in 2026?

Among the list of vendors that were measured on 27 and 1 September 2026, only five of the ten that this site covers publish a public price at all. The supplier, Prezly, Mynewsdesk, Presspage and Prowly all show an amount on their pages. The other providers (Cision, Meltwater, Muck Rack, Notified, Presscloud) publish no public price on the pages that were measured, so a small team would have to request a quote.

Presspage Business Essentials costs EUR 20,000 per year, and Presspage Enterprise Full Platform is EUR 35,000 per year, both measured on 31 August 2026. Prezly Essential is EUR 100 per month, and Prezly Standard is EUR 250 per month, measured on the same day. Mynewsdesk Essential is EUR 220 per month.

Prowly publishes USD 258 per month. The Amsterdam database at EUR 2,650 per year for two logins comes out as one of the lowest published prices among Dutch-focused PR subscriptions, especially when divided per user.

What should a small Dutch team check before choosing a subscription or a single send?

A team that sends four press releases per year and does not plan to do more should first count the total cost of per-release sends. Using Persberichtversturen.nl for all four releases costs EUR 300, which is less than the EUR 2,650 subscription. The team saves roughly EUR 2,350 by staying on per-release services.

However, if the team wants to send more than four releases or wants to build relationships with specific journalists in the Netherlands and Flanders, the subscription gives them control over who receives each message and when.

The team should also check whether the journalists they need to reach are actually covered by the per-release service's distribution list. ANP Connect and B2Press distribute to networks that include national and regional media, but a small team that targets niche trade publications might need the database access of the journalist database to find those journalists.

The subscription also includes the possibility to send press questions (that module) for EUR 2,700, which is a separate product, and a newsroom (the newsroom product) for EUR 1,750, also separate. A team that wants the database and the sending capability alone buys the journalist database, and any additional product costs extra.

The final check is whether the team has internal capacity to research journalists and build media lists. Per-release services require no research work: the team writes the release and the service distributes it to a generic list. With a subscription, the team must invest time to find and maintain its own list, which is a task that replaces the cost of the per-release fee with labour hours.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.