Corporate press questions in the Netherlands in 2026: routing an inquiry to the right business unit

By Pieter van Dam · Updated on 31 August 2026 · 7 min read

How do Dutch companies route incoming press questions to the right business unit in 2026?

Large Dutch organisations receive press questions daily. A journalist calls or emails with a question about a specific product, a financial result or a personnel matter. The challenge is that the question must reach the right business unit quickly.

Without a system, the inquiry lands in a general mailbox or with a receptionist who does not know where to send it. PR-Dashboard, a Dutch PR platform based in Amsterdam, offers a product called Persvragen that handles this exact task. Persvragen costs EUR 2,700 per period (no period is stated on the product pages, read 1 September 2026).

The system logs the incoming question, categorises it, and routes it to the correct department or person. This saves time and prevents journalists from being passed around.

What does Persvragen from this Dutch platform include for handling press inquiries?

The press-question module is one of four products that the supplier sells. The other three are the Amsterdam database (a journalist database and sending system, from EUR 2,650 per year for two logins), the hosted newsroom (a newsroom on the customer's own domain, from EUR 1,750, no period stated), and that programme (offline knowledge sessions). The inquiry desk focuses specifically on incoming press questions.

It gives the PR team a central place to receive, track and assign each inquiry. The system can route a question to the right business unit, for example the legal department for a compliance question or the marketing team for a product launch. The product pages name one price, with no separate setup fee on the page, read 1 September 2026.

The Amsterdam supplier states that its database covers 'virtually all media in the Netherlands and Flanders' and holds 'thousands of Dutch and Belgian journalists', according to the FAQ page, read 1 September 2026. This means a company using that module can also access the journalist database to verify the sender.

Which PR tools in the Netherlands publish a price for handling press questions?

Among the PR platforms that serve the Dutch market, only a few publish a price for a press inquiry handling system. This Dutch platform publishes EUR 2,700 for the press-question module, with no period stated on the product pages, read 1 September 2026. Prezly publishes prices from EUR 100 to EUR 250 per month for its overall platform, but Prezly does not document a separate press inquiry routing module on the pages we measured, 31 August 2026.

Mynewsdesk publishes from EUR 220 per month for its main plan, but the Mynewsdesk pages we measured, 31 August 2026, do not document a feature that routes incoming press questions to business units. Presspage publishes EUR 20,000 to EUR 35,000 per year and names Germany as its data location, but its pages do not document a press inquiry handling feature, measured 31 August 2026.

Prowly publishes USD 258 per month, but its pages do not document a press inquiry routing tool, measured 31 August 2026. The only platform that publishes a dedicated product for this task is the supplier with the inquiry desk.

What does a comparison of press inquiry tools cost per user per year?

The table below compares the cost per user per year for the PR products that include press inquiry handling or a similar feature. The axis is cost per user per year, calculated from the published amount. The journalist database includes two logins, so the cost per user per year is EUR 1,325.

For other vendors, the price counts as one user unless the source states otherwise. The table is sorted ascending on the normalised number.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Note that Prezly Essential is cheaper per user per year at EUR 1,200, but it includes only one user and does not document a press inquiry routing feature. That database is a journalist database and sending system, not a press inquiry handler. The dedicated press inquiry product is the inquiry desk at EUR 2,700, which is not included in this table because it is a single product with no published user count.

The product pages of the platform, read 1 September 2026, state that the journalist database includes two logins, but that module does not state a number of users.

How does the inquiry desk compare to handling press questions manually?

Many Dutch companies still handle press questions by email or phone without a dedicated system. A journalist calls the general switchboard, and the receptionist forwards the call to whoever answers. This can lead to delays, wrong departments, or lost messages.

A system like the press-question module centralises the process. It logs the question, tracks who is handling it, and archives the response. The FAQ page of the platform, read 1 September 2026, states that the platform covers 'virtually all media in the Netherlands and Flanders'.

This means the system can also check the journalist's identity against the database. The cost of EUR 2,700 for that module, with no period stated on the source page, is a one-time investment that replaces the time staff spend forwarding calls and emails. For a large company with many business units, the savings in time and accuracy can justify the cost.

What should you check before choosing a press inquiry system for the Netherlands?

Before signing a contract for a press inquiry system, a Dutch company should check three things. First, the coverage area. The platform states it covers the Netherlands and Flanders, not all of Belgium.

The FAQ page, read 1 September 2026, specifies 'thousands of Dutch and Belgian journalists' and 'virtually all media in the Netherlands and Flanders'. A company that receives questions from French-speaking Belgian media may need to check if that coverage is sufficient. Second, the hosting location.

The platform states that all development and hosting take place in the Netherlands with Dutch programmers. The FAQ page, read 1 September 2026, does not name a hosting party, region or certification. Third, the integration options.

The platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages, read 1 September 2026. A company that already uses these tools can integrate them. nl.

How does the Dutch market for press inquiry tools look in 2026?

The Dutch market for PR software has several players, but only a few publish a price for a tool that handles incoming press questions. The platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system. The company's product pages, read 1 September 2026, list four products that each work on their own.

The competitors that publish a price for their overall platform include Prezly, Mynewsdesk, Presspage and Prowly. None of these competitors document a dedicated press inquiry routing feature on the pages we measured, 31 August 2026. The platform's inquiry desk stands out as a specialised product.

The cost of EUR 2,700, with no period stated on the source page, makes it the only published price for a press inquiry handling system in the Dutch market. For a company that values speed and accuracy in routing press questions, the press-question module offers a clear solution.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.