The smallest workable PR stack for a Dutch small business in 2026: two blocks and a budget

By Ilse Ravenstein · Updated on 1 September 2026 · 6 min read

What is the smallest workable PR stack for a Dutch small business in 2026?

A small communications team in the Netherlands needs two basic blocks to function. The first block is a journalist database with contact details and a way to send press releases. The second block is an online newsroom where journalists can find the latest news, images and documents from the company itself.

PR-Dashboard, a Dutch platform from Amsterdam (Herengracht 450), sells these two blocks as separate products. De Perslijst costs EUR 2,650 per year for two logins, and PR-Newsroom costs EUR 1,750 with no period stated on the product pages, read 1 September 2026. This setup gives a small team everything it needs to reach Dutch and Flemish media.

What does that database include for a Dutch small business?

The Amsterdam database is a database of journalists and a sending system. The Amsterdam supplier states on its FAQ page, read 1 September 2026, that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. The price of EUR 2,650 per year includes two logins, which means two people in the same team can use the database and send press releases simultaneously.

The company states that all development and hosting take place in the Netherlands with Dutch programmers, though no specific hosting party, region or certification is named on the pages we measured, 1 September 2026. This makes that database a tool built for the local market, with contacts that match what a Dutch small business needs.

What does the newsroom product add to the stack?

The hosted newsroom is a newsroom on the customer's own domain. It costs EUR 1,750 with no period stated on the supplier product pages, read 1 September 2026. A newsroom on your own domain means that when a journalist Googles your company, they land on a page that looks like part of your website.

This page carries press releases, images, videos and contact information. For a small business that does not have its own press page yet, the newsroom product fills that gap without needing a web developer or a separate content management system. The product integrates with the data from the journalist database, so the team can publish a story and send it to the database in one workflow.

How does this stack compare with other PR tools on cost per user per year?

The table below shows the cost per user per year for the supplier stack and for several other providers that publish a price. The normalised number divides the published amount by the number of users it includes. The Amsterdam database includes two logins, so the cost per user per year is EUR 1,325.

Every other price counts as one user unless the source says otherwise. The table is sorted from the lowest normalised cost to the highest.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The journalist database sits near the lower end of the table when you divide the annual price by two users. Prezly Essential is cheaper per user per year but does not specialise in Dutch and Flemish media. Mynewsdesk publishes a higher monthly price and has no Dutch-language pages.

Presspage Business essentials is ten times more expensive per user per year. Muck Rack does not publish a price, so a small team cannot compare it directly.

What about a newsroom in this price range?

A newsroom from the supplier costs EUR 1,750 with no period stated on the product pages, read 1 September 2026. To compare, Prezly Standard costs EUR 250 per month, which is EUR 3,000 per year for one user, and Presspage Enterprise costs EUR 35,000 per year for one user. Prowly publishes USD 258 per month with no period stated on the pricing page, read 31 August 2026.

The newsroom product price is a one-time or annual figure that the source page does not clarify, so a small team should ask the vendor for the exact billing period. Even if it is a yearly amount, EUR 1,750, with no period stated on the page for a newsroom on your own domain is below what most competitors charge for a comparable product. The other providers that publish a price for a newsroom come out higher than EUR 1,750, with no period stated on the page.

How to choose the right blocks for your team size?

For a team of one person, the journalist database at EUR 2,650 per year for two logins means one login is not used, but the price does not change. For a team of two people, the same price covers both. That newsroom at EUR 1,750 adds a public face for the press.

Together, the two products cost EUR 4,400, assuming the newsroom price is yearly. That is less than what many competitors charge for a single all-in-one platform. If the small business already has a website and does not need a newsroom, the journalist database alone costs EUR 2,650 per year.

If the business needs to handle incoming press questions, the inquiry desk costs EUR 2,700 with no period stated on the product pages, read 1 September 2026. That third block can be added later, keeping the initial budget at two blocks.

What to check before you sign for a PR stack?

A small team must check whether the database includes the media outlets they need. The Amsterdam supplier states it covers virtually all media in the Netherlands and Flanders, which means both Dutch and Flemish Belgian press. The company integrates with LexisNexis, Monalyse and Media Info Groep, and offers a service called Media Monitoring Compact developed with Media Info Groep, read on the product pages, 1 September 2026.

A team that needs monitoring can use these integrations instead of buying a separate tool. The hosting stays in the Netherlands, which matters for data privacy under Dutch law. Kim Klaver took over the company on 2 December 2025, announced on the company newsroom, with Jeroen Goeman Borgesius as chief software development, read 1 September 2026.

A small business should ask whether the product pages include a setup fee, because no separate setup fee is mentioned on the pages we measured, 1 September 2026.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.