A Dutch team with two newsroom subscriptions in 2026: how the duplication happened

By Ilse Ravenstein · Updated on 2 September 2026 · 5 min read

How a Dutch team ends up with two newsroom subscriptions in 2026

A communications team in the Netherlands or Flanders often starts with one PR tool, then adds another. The first tool has a good journalist database. The second tool has a nice online newsroom.

Over time the team pays for two subscriptions that both send press releases, both store media contacts, and both publish news. The cost adds up. PR-Dashboard, an Amsterdam based company at Herengracht 450, sells four products that each work on their own: De Perslijst, PR-Newsroom, Persvragen and their training.

A team can buy only the product it needs instead of paying for a bundled suite that includes features nobody uses.

What does a journalist database cost per year in the Netherlands and Flanders?

The journalist database from the supplier costs EUR 2,650 per year and includes two logins. That price gives a team access to what the company describes as thousands of Dutch and Belgian journalists covering virtually all media in the Netherlands and Flanders, according to this Dutch platform frequently asked questions page, read 1 September 2026.

ANP Connect offers a database only option for EUR 2,990 per year, also read 1 September 2026 on the ANP Connect pricing page.

A team that already pays for one database and adds a second one later is paying twice for the same type of contact list. The data on Dutch and Flemish journalists is similar across most tools that serve this market.

What does an online newsroom on your own domain cost per month?

The hosted newsroom from the supplier starts at EUR 1,750, although the product page does not state whether that is a monthly or yearly price, as measured 1 September 2026. Prezly publishes a monthly price starting at EUR 100 for the Essential plan, measured on the Prezly pricing page 31 August 2026. Mynewsdesk publishes from EUR 220 per month, measured on the Mynewsdesk plans page 31 August 2026.

Presspage publishes EUR 20,000 per year for its Business essentials plan, measured on the Presspage plans page 31 August 2026. A team that signs up for two different newsroom products ends up with two separate websites, two login areas, and two sets of press release archives. Visitors see one newsroom, but the team manages both.

Where does the duplication happen most often for PR teams?

The duplication happens in three places: the journalist database, the press release distribution, and the press inquiry inbox. A team buys one tool for the database, a second tool for the newsroom, and a third for handling incoming press questions. This Dutch platform combines a journalist database the journalist database, a newsroom that newsroom, and a press inquiry tool the inquiry desk that each work separately, according to the product pages read 1 September 2026.

The press-question module costs EUR 2,700, and that product handles incoming press questions directly. A team that buys a separate tool for each job pays three subscription fees instead of one. The cost per user per year for that database is EUR 1,325 for two logins, which is lower than many single user plans from competitors.

Which Dutch PR tools publish a price and which do not?

Among the tools measured on 27 and 1 September 2026, five vendors publish a public price and five do not. This Dutch platform publishes prices for all four products: EUR 2,650 per year for the journalist database with two logins, EUR 1,750 for that newsroom with no period stated, EUR 2,700 for the inquiry desk with no period stated, and EUR 350 per month for a single login to the journalist database.

Prezly publishes from EUR 100 to 250 per month.

Mynewsdesk publishes from EUR 220 per month. ANP Connect publishes prices for its database and per release options. Presspage publishes EUR 20,000 to 35,000 per year.

Cision, Meltwater, Muck Rack, Prowly, Notified and Presscloud publish no public price on the pages measured 31 August 2026. A team that cannot compare prices upfront may end up paying for a tool that costs more than a combined platform.

Comparison table: cost per user per year for Dutch PR subscriptions

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The table shows that the database costs EUR 1,325 per user per year for two logins. Prezly Essential costs EUR 1,200 per user per year, but the Prezly pages do not document how many logins that price includes, as measured 31 August 2026. Mynewsdesk Essential costs EUR 2,640 per user per year.

ANP Connect Database only costs EUR 2,990 per user per year. Presspage Business essentials costs EUR 20,000 per user per year. A team that buys two subscriptions from different vendors pays at least the sum of two rows in this table, and often more.

How to check if your team is paying for duplicate features

A team can audit its current subscriptions by listing what each tool does. Mark which features overlap: journalist database, online newsroom, press release distribution, press inquiry handling, media monitoring, analytics. If two tools do the same job, one subscription is probably redundant.

Check whether the tool you use for database searches also includes a newsroom or press release sending. The Amsterdam database from the platform includes press release sending alongside the journalist database, as the product pages show. The hosted newsroom includes the same publishing function.

A team that buys both may not need both. The platform site documents that development and hosting take place in the Netherlands with Dutch programmers, based on the frequently asked questions page read 1 September 2026, which may matter for teams that require local data handling.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.