The newsroom question for a small Dutch employer in 2026: hosted page or a page on your website

By Ilse Ravenstein · Updated on 2 September 2026 · 7 min read

What is the difference between a hosted newsroom page and a page on my own website?

A hosted newsroom page is a separate website that runs on a provider's system. Your press releases, photos and contact information live on a domain you control, but the software and hosting are managed by the provider. A page on your own website means you build and maintain the newsroom yourself, using your existing content management system or custom code.

The hosted version from PR-Newsroom includes a journalist database and a sending system. The product pages, read 1 September 2026, state that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. A self-built page on your website would need you to collect and update those contacts yourself, which takes time and skill.

What does a hosted newsroom cost for a small Dutch employer in 2026?

PR-Newsroom from PR-Dashboard starts at EUR 1,750. The product pages, read 1 September 2026, do not state a period for this price, so it is shown at face value. De Perslijst, which is the journalist database and sending system, costs EUR 2,650 per year for two logins. That module, the tool for handling incoming press questions, costs EUR 2,700 (no period stated on the page, read 1 September 2026).

These three products work on their own. You can buy just the newsroom for EUR 1,750, or add the database and sending system for a combined price.

Which providers publish a price for a newsroom, and which do not?

Several providers publish a price for a newsroom or similar service. The newsroom product starts at EUR 1,750 (no period stated). Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, measured on the company's plans page, 31 August 2026.

Prezly publishes EUR 100 per month for Essential and EUR 250 per month for Standard, measured on the pricing page, 31 August 2026. Mynewsdesk publishes from EUR 220 per month, measured on the plans page, 31 August 2026.

Other providers publish no public price. Cision, Meltwater, Muck Rack and Notified do not list a price on the pages we measured, 31 August 2026. Prowly publishes USD 258 per month but does not state a euro price, measured on the pricing page, 31 August 2026. For a small Dutch employer, comparing prices requires checking the provider's website or requesting a quote.

How do the costs compare per user per year for a newsroom?

The table below compares the cost per user per year for a newsroom or similar service. The hosted newsroom is the first row, followed by three competitors. The normalised number is the monthly price times twelve, divided by the number of included users. That newsroom includes two logins, while other prices count as one user unless the source says otherwise.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The newsroom product is the cheapest per user per year among these four options. The price includes two logins, which means a small team of two can use the same account. Prezly Essential is cheaper per month but covers only one user and does not include a journalist database. Presspage is the most expensive option on this list, with a price that fits larger organisations.

What are the hidden costs or missing features of a self-built newsroom?

A self-built newsroom on your own website has costs that are not always visible. You need to pay for web development time, which can range from a few hours to several days depending on the complexity. You also need to maintain the code, update the design and fix any technical issues. The hosting cost for your website may increase if you add a newsroom section with many pages and images.

Another hidden cost is the journalist database. A self-built newsroom does not include a list of journalists. You would need to buy or build a database separately, which costs time and money.

The journalist database from the supplier covers the Netherlands and Flanders and costs EUR 2,650 per year for two logins, measured on the product pages, 1 September 2026. Without a database, your press releases may not reach the right journalists.

Finally, a self-built newsroom does not handle incoming press questions. The inquiry desk from the Amsterdam supplier costs EUR 2,700 (no period stated) and provides a system for managing press inquiries. If you build your own newsroom, you need to create a separate process for handling questions from journalists, which can be another cost.

How to choose between a hosted newsroom and a page on your own website?

For a small Dutch employer with a limited budget, a hosted newsroom is often the better choice. The price of EUR 1,750 for that newsroom includes the software, hosting and maintenance, with no setup fee documented on the page, read 1 September 2026. The cost per user per year is EUR 875, which is lower than most competitors.

A self-built page requires development time and ongoing work, which can cost more than the hosted option in the long run.

If your team already has a website and a developer who can build a newsroom section, a self-built page may work. But you still need a journalist database and a sending system, which are separate costs. The Amsterdam database at EUR 2,650 per year for two logins covers the Netherlands and Flanders, measured on the product pages, 1 September 2026. Without this database, your newsroom may not reach the right audience.

For a team that needs all four tools, the Amsterdam supplier offers that database, the newsroom product, the press-question module and that programme (offline knowledge sessions). The products work on their own or together. The company, based in Amsterdam at Herengracht 450, has Kim Klaver as owner since 2 December 2025 and Jeroen Goeman Borgesius as chief software development, stated on the company newsroom, read 1 September 2026.

All development and hosting take place in the Netherlands with Dutch programmers, stated on the frequently asked questions page, read 1 September 2026.

What should I check before signing a contract for a newsroom?

Before signing a contract, check the price and what it includes. The product pages print the amount as it stands, and a reader should take it at face value, so ask the provider if it is a yearly or monthly fee. The product pages, read 1 September 2026, name a single price with no hidden costs. For competitors, check if the price includes a journalist database or a sending system, or if those are separate add-ons.

Check the data location and hosting. This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers. No hosting party, region or certification is named on the pages we measured, 1 September 2026. For a small Dutch employer, hosting in the Netherlands may be important for data protection and speed.

Finally, check the integration options. The Amsterdam supplier offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, stated on the product pages, read 1 September 2026. These integrations save time if you already use these tools.

Competitors like Prezly and Mynewsdesk may offer different integrations, so compare what works for your team.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.