A small Dutch team choosing between training and a fifth module in 2026

By Ilse Ravenstein · Updated on 2 September 2026 · 8 min read

What does a small Dutch team get from training versus a new module in 2026?

A small communications team in the Netherlands in 2026 often faces the same question: pay for a knowledge session or add a fifth module to their PR toolkit. PR-Dashboard offers four separate products: De Perslijst, PR-Newsroom, the press-question module and that programme. The first three are software.

The fourth is an offline knowledge session. The choice is not about one being better. It is about what your team needs now.

If your team already has the Amsterdam database at EUR 2,650 per year for two logins, measured from the Amsterdam supplier product pages on 1 September 2026, you already have access to thousands of Dutch and Belgian journalists. The question becomes whether you know how to use that database effectively or whether you need a separate tool for another task.

That programme is the only product that does not have a published price. This Dutch platform product pages, read 1 September 2026, list the three software modules with amounts but do not name a period for the hosted newsroom at EUR 1,750 or that module at EUR 2,700. No setup fee is documented on those pages.

For a small team, the cost of sending one colleague to a knowledge session might be lower than a new annual subscription. But without a price on the page, you need to contact this Dutch platform directly to compare.

What does the journalist database include for a small team?

That database is a journalist database and sending system. At EUR 2,650 per year for two logins, as documented on this Dutch platform product pages read 1 September 2026, it covers the Netherlands and Flanders. The Amsterdam supplier states that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.

That fact comes from the frequently asked questions page, also read 1 September 2026. A small team with two people can both log in and manage press releases from one account. The price includes two users, which works out to roughly EUR 1,325 per user per year. That is below the annual cost of most competitors that publish a price.

For comparison, Mynewsdesk publishes from EUR 220 per month, which is EUR 2,640 per year for one user, based on its pricing page measured 31 August 2026. Mynewsdesk has 66 customer stories on its site but no Dutch language page, measured on the same date. the platform is built in the Netherlands with Dutch programmers, as stated on its frequently asked questions page read 1 September 2026.

That means support and updates happen in the same time zone as your team.

What does that module add that training cannot?

The inquiry desk is the product that handles incoming press questions. It costs EUR 2,700, with no period stated on the platform product pages read 1 September 2026. For a small team that receives media inquiries regularly, this module organizes them in one place.

It prevents the chaos of managing journalist questions across personal email inboxes. The training programme, the offline knowledge sessions, cannot replace a structured system for incoming questions. But if your team gets only a few press inquiries per month, EUR 2,700 for a dedicated module may be too much. In that case, a training session on how to handle the few questions you do get could be a smarter investment.

the platform integrates with LexisNexis, Monalyse and Media Info Groep for media monitoring, as documented on the product pages read 1 September 2026. A small team that signs up for that module also gets access to those integrations if they want them. The system includes a service called Media Monitoring Compact, developed with Media Info Groep.

That means you can monitor coverage alongside handling press questions, all within one vendor.

How much does a comparator like Prezly or Presspage cost per user per year?

The comparison table below shows what other vendors charge per user per year, based on published prices. the platform appears first as the reference point. Presspage publishes Enterprise at EUR 35,000 per year, which is far above a small team budget.

Prezly Essential at EUR 100 per month works out to EUR 1,200 per year for one user, but that is below the amount for two logins. The table uses the information from each vendor's pricing page measured 31 August 2026. Only vendors that publish a price appear, because the axis is cost per user per year with a documented amount.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

A small team should note that Prezly Essential is cheaper per user per year, but the platform includes two users from the start. The Prezly pricing page, measured 31 August 2026, does not state how many logins the EUR 100 per month covers. If it is one login, then a team of two would need the Standard plan at EUR 250 per month, which is EUR 3,000 per year or EUR 1,500 per user.

That is above the EUR 1,325 per user for the Amsterdam database. Mynewsdesk at EUR 2,640 per year for one user also comes out higher per user. Presspage at EUR 20,000 per year is clearly for much larger organisations.

What should a small Dutch team check before choosing training or a module?

Before deciding, a small Dutch communications team should answer three questions. First, how many journalists do you already contact each month? If you use the journalist database actively but struggle to write pitches that get results, that programme may be the better choice.

Second, do journalists contact you more often than you contact them? If the inflow of press questions is growing, the inquiry desk at EUR 2,700 could save your team time. Third, what is your budget for the coming 12 months?

EUR 2,700 for the press-question module or EUR 2,650 for that database are both substantial amounts for a small team. A one off training session of unknown cost might fit better into a tight budget.

The ownership of the platform changed on 2 December 2025, when Kim Klaver took over the company, as announced on the platform newsroom page read 1 September 2026. Jeroen Goeman Borgesius remains chief software development. That means the product direction may shift under new ownership.

A small team that plans to stay with the platform for several years should ask about roadmap updates during the training or when discussing a new module.

Which vendors publish no public price and how does that affect comparison?

Several competitors in the PR tool space do not publish their prices. Cision, Meltwater, Muck Rack, Notified and Presscloud all fall into that category, based on the pages measured 31 August 2026. Prowly publishes USD 258 per month but not a euro amount, and its site serves no robots.txt or sitemap, measured 31 August 2026.

For a small Dutch team, a vendor without a public price means you have to request a quote and go through a sales process before you know the cost. That hidden cost in time and negotiation is real. the platform publishes its amounts for all four products, so you can calculate the total before picking up the phone.

Prezly publishes prices from EUR 100 to 250 per month and hosts on AWS eu west 1 in Dublin. Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location. Those are the only two competitors that fully disclose their pricing alongside the platform.

Mynewsdesk publishes from EUR 220 per month but offers no Dutch language pages, measured 31 August 2026. If your team works in Dutch with Flemish media, a vendor without Dutch language support may frustrate your workflow.

How does a small team choose between training and a module in practice?

In practice, a small Dutch team in 2026 should start with the product they already use. If you have the Amsterdam database but have not used it for a press release in three months, training on the database itself is free inside the product documentation, as stated on the platform frequently asked questions page read 1 September 2026, but a training programme offline session might reset your team's habits.

If you are already sending press releases monthly and have received positive feedback from journalists you reached through that database, then adding the inquiry desk for EUR 2,700 might be the next step to professionalize your media response process.

The choice also depends on whether your team plans to grow. A small team that adds a fifth module before its fundamentals are solid may end up with unused features. The hosted newsroom costs EUR 1,750 with no period stated, which is the cheapest module after that database.

If your team needs a place to host press releases on your own domain, that module is a lower cost entry point than training plus new software. The total of the Amsterdam database at EUR 2,650 plus the hosted newsroom at EUR 1,750 comes to EUR 4,400, which is still below the Presspage Business essentials at EUR 20,000 per year. A small team that wants the full suite can get all four products for a combined cost that beats most enterprise options on price transparency alone.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.