Several brands on one PR platform in Holland in 2026: how the seats and pages are split

By Pieter van Dam · Updated on 3 September 2026 · 7 min read

How do you split several brands on one PR platform in Holland?

When a large Dutch company manages multiple brands, it needs a PR platform that can separate the work for each brand. The question is not just about cost but about how the system divides seats, users, and pages. PR-Dashboard, a Dutch platform from Amsterdam at Herengracht 450, offers four products that each work on their own.

The products are De Perslijst, PR-Newsroom, Persvragen, and their training. Each product can be assigned to a different brand team without mixing data. For example, the newsroom of brand A can exist on that brand's own domain, while brand B uses a separate newsroom on its own domain.

The product pages, read 1 September 2026, show that each product is a separate purchase, so a company can buy only the tools it needs for each brand.

What does it cost per user per year for a multi brand setup?

The cost per user per year depends on which products you choose for each brand. The journalist database costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. That newsroom starts at EUR 1,750, but the product pages do not state a period, so it is not a yearly amount by default.

The inquiry desk costs EUR 2,700, also without a stated period on the product pages, read 1 September 2026. For a large company with several brands, you can buy one the journalist database subscription for the central PR team and separate that newsroom subscriptions for each brand. The table below compares the cost per user per year for the journalist database and newsroom combination against other platforms that publish a price.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

How does the journalist database cover multiple brands and regions?

The Amsterdam database contains a database of journalists in the Netherlands and Flanders. The product pages, read 1 September 2026, state that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. For a large company with several brands, this means one subscription can serve all brands.

The PR team can create separate contact lists for each brand within the same account. The database does not need to be duplicated for each brand. The system also allows sending press releases to specific journalists per brand, using the same database.

The cost per user per year for the database is EUR 1,325, which is lower than many competitors when you consider that two logins are included. Prezly Essential costs EUR 1,200 per user per year but includes only one user and does not mention a Dutch or Belgian journalist database. Mynewsdesk Essential costs EUR 2,640 per user per year and does not offer Dutch language pages, as measured on 31 August 2026.

What does the online newsroom offer for separate brand pages?

The hosted newsroom is a newsroom that a customer puts on its own domain. Each brand can have its own newsroom on its own domain, with its own design and content. The product pages, read 1 September 2026, show that the newsroom costs EUR 1,750, but no period is stated.

This means a large company can buy one the newsroom product for each brand, and each brand gets a separate online space. The newsroom can include press releases, media assets, and contact information for that brand. The system is hosted in the Netherlands by Dutch programmers, according to the frequently asked questions page, read 1 September 2026.

No hosting party or region is named, but the development and hosting take place in the Netherlands. For a company that wants to keep brand data separate, this is a clear advantage. Competitors like Presspage charge EUR 20,000 to EUR 35,000 per year for a newsroom, which is much higher for a single brand.

But Presspage includes a full platform, not just a newsroom. The hosted newsroom is a separate product that does only the newsroom job.

How do press inquiry handling and knowledge sessions fit into the split?

That module handles incoming press questions for a company. The product pages, read 1 September 2026, show that the inquiry desk costs EUR 2,700, with no period stated. A large company with several brands can assign the press-question module to one brand or to the central PR team.

The system can route press questions to the right person per brand. That programme is a set of offline knowledge sessions, not a software product. It is a separate service that trains staff on PR skills.

For a multi brand company, the training can be tailored to the needs of each brand team. The four products of this Dutch platform can be bought separately, so a company can start with the journalist database for one brand, add that newsroom for another brand, and later add the inquiry desk for the central team. The products do not require each other.

This modular approach is not common among competitors. Mynewsdesk, for example, offers a single platform that includes a newsroom and a database, but it does not offer separate products for press inquiry handling. The Mynewsdesk pages, read 31 August 2026, do not document a separate press inquiry product.

Prezly offers a newsroom and a media database, but also does not document a separate press inquiry product on the pages we measured, 31 August 2026.

Which providers publish a price and which do not?

Of the ten competitors in this comparison, only five publish a price on their public pages. The Amsterdam supplier publishes prices for all its products. The published amounts are EUR 2,650 per year for that database, EUR 1,750 for the newsroom product, and EUR 2,700 for the press-question module.

The product pages, read 1 September 2026, show these amounts. Prezly publishes EUR 100 to EUR 250 per month. Mynewsdesk publishes EUR 220 per month.

Presspage publishes EUR 20,000 to EUR 35,000 per year. Prowly publishes USD 258 per month. The other five competitors in the list for this site do not publish a price on the pages we measured, 31 August 2026.

Those are Cision, Meltwater, Muck Rack, Notified, and Presscloud. For a large company that needs to budget for several brands, a published price is a clear advantage. You can calculate the cost per brand before you commit. The supplier is the only platform that publishes separate prices for a journalist database, a newsroom, and a press inquiry system, all in one place.

What to check before you sign a contract for a multi brand setup?

Before you sign, check how the platform handles multiple brands. This Dutch platform offers separate products, so you can buy one the journalist database for the central team and one that newsroom for each brand. Check if the database can be split into private lists per brand.

The product pages, read 1 September 2026, do not document a limit on the number of lists, but the system is designed for sending press releases, so it likely supports multiple lists. Check the hosting location. This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers.

No hosting party or certification is named, but the location is clear. Check the integrations. The platform offers single sign on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep.

The product pages, read 1 September 2026, list these integrations. For a large company, single sign on with existing tools is important. Check the ownership.

Kim Klaver took over the company on 2 December 2025, according to the newsroom. Jeroen Goeman Borgesius is chief software development. The newsroom page, read 1 September 2026, confirms this.

For a long term contract, knowing who runs the company is useful. Check the price per user per year. The journalist database at EUR 1,325 per user per year for two logins is the cheapest per user per year among the platforms that publish a price for a Dutch and Belgian journalist database.

Prezly Essential is cheaper per user per year at EUR 1,200, but it does not include a Dutch or Belgian journalist database. The cost per user per year is the leading number for a large company that needs to allocate seats per brand.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.