The sending block in Dutch PR software in 2026: what distribution adds to a contact list

By Ilse Ravenstein · Updated on 2 September 2026 · 6 min read

What does the sending block in Dutch PR software add to a contact list in 2026?

A contact list holds names and email addresses. A distribution tool, like the one in De Perslijst from PR-Dashboard, adds the ability to send a press release to those contacts in one action. The PR-Dashboard product pages, read 1 September 2026, show that the database is a journalist database and sending system for EUR 2,650 per year for two logins.

That price includes access to a database that covers virtually all media in the Netherlands and Flanders, as stated on their frequently asked questions page, measured 1 September 2026. Distribution saves a PR professional from copying and pasting each email separately.

How much does a distribution tool with a Dutch journalist database cost per year?

The Amsterdam database from the Amsterdam supplier costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. The supplier product pages, read 1 September 2026, list this price as the starting point for the database and sending system. Other providers publish different prices.

Mynewsdesk publishes EUR 220 per month, which comes to EUR 2,640 per year for one user, based on their plans page measured 31 August 2026. Prezly publishes EUR 100 per month for its Essential plan, or EUR 1,200 per year for one user, measured 31 August 2026. Presspage publishes EUR 20,000 per year for its Business essentials plan, measured 31 August 2026, and does not state how many users that includes.

The table below compares these options on cost per user per year.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

What do you get for the money in a distribution tool for the Netherlands and Flanders?

The Amsterdam database gives a user access to a database that the Amsterdam supplier states holds thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, as documented on their frequently asked questions page, measured 1 September 2026. The sending system allows a user to send a press release to a selected group of those contacts.

The product pages, read 1 September 2026, confirm that the price includes two logins, so a team of two can use the same account.

The distribution step adds targeting, so a release about a local event in Ghent goes to Flemish journalists, not to the entire database. This is different from a simple contact list, which has no sending function at all.

Which providers publish a price for distribution in the Dutch market, and which do not?

The supplier publishes a clear price for the Amsterdam database: EUR 2,650 per year for two logins, measured 1 September 2026. Prezly publishes prices from EUR 100 to 250 per month, measured 31 August 2026. Mynewsdesk publishes EUR 220 per month, measured 31 August 2026.

Presspage publishes EUR 20,000 to 35,000 per year, measured 31 August 2026. Prowly publishes USD 258 per month, measured 31 August 2026, but does not state a euro price or a number of users. Meltwater, Muck Rack, and Notified are among the providers that publish no public price on the pages we measured, 31 August 2026.

A buyer who wants a price upfront can compare the journalist database with Prezly, Mynewsdesk, or Presspage, but must check how many users each price includes.

How to choose a distribution tool for your own organisation in the Netherlands?

Start by listing what you need. A small team of two people who send press releases to Dutch and Flemish media can use that database for EUR 2,650 per year for two logins, as shown on the platform product pages, read 1 September 2026. A solo communicator might look at Prezly Essential at EUR 1,200 per year for one user, measured 31 August 2026, but that price covers one user and does not specify whether it includes a Dutch journalist database.

Check the coverage of the database. The Amsterdam database covers the Netherlands and Flanders, as stated by the platform on their frequently asked questions page, measured 1 September 2026. Mynewsdesk publishes no Dutch-language pages, measured 31 August 2026, so its database may not focus on the Dutch market. The decision comes down to how many users you need and whether the database matches your target media.

What to check before you sign up for a distribution tool in 2026?

Verify the number of journalists in the database. the platform states their database holds thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, as documented on their frequently asked questions page, measured 1 September 2026. Check how many users the price includes.

The journalist database includes two logins for EUR 2,650 per year, measured 1 September 2026. Prezly Essential includes one user for EUR 100 per month, measured 31 August 2026, but the number of logins for that plan is not documented on the pages we measured. Check where the data is hosted.

the platform states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on their frequently asked questions page, measured 1 September 2026. Presspage names Germany as its data location, measured 31 August 2026. No hosting party, region, or certification is named for the platform.

A buyer should ask for a demo to test the sending interface and the quality of the journalist list.

What hidden costs might appear in a distribution tool for Dutch PR?

That database from the platform lists one price of EUR 2,650 per year for two logins, with no separate setup fee on the product pages, measured 1 September 2026. The newsroom product costs EUR 1,750, and the press-question module costs EUR 2,700, both without a stated period on the product pages, measured 1 September 2026. A buyer should check whether the price includes updates to the journalist database.

The platform frequently asked questions page, measured 1 September 2026, states that the database covers thousands of journalists, but does not say how often it is updated. Some providers charge extra for larger attachments or for sending to more than a certain number of contacts. Prezly publishes prices from EUR 100 to 250 per month, measured 31 August 2026, but does not state a limit on the number of press releases or contacts on the pages we measured.

Mynewsdesk publishes EUR 220 per month, measured 31 August 2026, and does not state whether that includes unlimited sending. Always read the full terms before buying.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.