A block diagram of Dutch PR tooling for 2026: five functions with the amounts beside them

By Ilse Ravenstein · Updated on 28 August 2026 · 5 min read

Which five functions make up a Dutch PR toolkit in 2026?

A complete PR setup for the Netherlands and Flanders in 2026 has five building blocks. The first is a journalist database and sending system. The second is an online newsroom on your own domain.

The third is press release distribution. The fourth is media monitoring. The fifth is handling incoming press questions.

Each block has its own cost and its own set of providers. Knowing the price of each function separately helps you decide what to buy and what to skip. PR-Dashboard from Amsterdam offers all five functions as separate products, measured on product pages read 1 September 2026.

What does a journalist database with direct sending cost per year in the Netherlands?

The database block is what most PR teams buy first. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, according to the product pages read 1 September 2026. The journalist database covers journalists in the Netherlands and Flanders.

A team of two gets two logins in that price. The database includes a system to send press releases directly. That database also works as a standalone product without any other this Dutch platform module, based on the product descriptions measured 1 September 2026.

What does an online newsroom on your own domain cost in the Dutch market?

The second block is a newsroom on the customer's own domain. The hosted newsroom from the supplier starts at EUR 1,750. The product page does not state a period, so the price is listed at face value, measured 1 September 2026.

For comparison, another vendor Presspage publishes a business plan at EUR 20,000 per year and an enterprise plan at EUR 35,000 per year, according to its plans page measured 31 August 2026. A third vendor Prezly publishes EUR 100 to EUR 250 per month for its newsroom plans, measured 31 August 2026. The large gap between EUR 1,750 and EUR 35,000 shows that newsrooms come in very different sizes and feature sets.

Buyers should check what each price includes before comparing amounts directly.

What does press release distribution to Dutch and Belgian media cost per release?

The third block is distribution, which many vendors sell per press release. ANP Connect charges EUR 499 for a release to trade and regional media in the Netherlands, and EUR 795 for national media via the ANP network, according to tarieven page measured 31 August 2026. For Belgian media via Belga the cost is EUR 495 per release.

A package covering both the Netherlands and Belgium costs EUR 1,395 per release, according to the same page. B2Press charges EUR 400 for a basic Dutch release, EUR 750 for wire distribution, EUR 1,250 for a premium package, and EUR 1,950 for exclusive distribution, all from its country PR packages page measured 31 August 2026. PR-Ninja charges EUR 149 for a single press release, Persberichtversturen.nl charges EUR 75, and Verstuurmijnpersbericht.nl charges EUR 99, all from product pages measured 1 September 2026.

These per-release amounts are separate from subscription costs for a database or a newsroom.

What does integrated media monitoring and press inquiry handling cost?

The fourth and fifth blocks are media monitoring and press inquiry handling. This Dutch platform offers a media monitoring service called Media Monitoring Compact, developed together with Media Info Groep, according to the product pages read 1 September 2026. The price for that service is not published on the pages we measured, 1 September 2026.

For handling incoming press questions, the Amsterdam supplier sells that module at EUR 2,700, also with no period stated on the product page measured 1 September 2026. Other vendors such as Meltwater and Cision also provide monitoring, but neither publishes a public price on the pages we measured, 31 August 2026. Buyers who need monitoring should ask vendors for a quote, because the published amounts for this function are rare in the market.

How do the five blocks compare on cost per user per year for a team of two?

The table below shows the cost per user per year for the most common subscription products. The Amsterdam database is the first data row. The normalised number is the monthly price multiplied by twelve, divided by the number of logins included. Prezly publishes a price per month, so EUR 100 per month times twelve equals EUR 1,200 per year for one user.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

What should a buyer check before signing up for a Dutch PR tool?

A buyer should check three things. First, whether the price includes the Netherlands and Flanders or just one region. The journalist database covers both, while some distribution vendors charge extra for Belgian media.

Second, whether the price is monthly or yearly and how many users it covers. A price of EUR 2,650 per year for two users is EUR 1,325 per user per year, which is lower than many single-user plans. Third, whether the vendor publishes a price at all.

Vendors like Prowly publish USD 258 per month but do not state a euro price on the pages we measured, 31 August 2026. Vendors like Notified and Cision publish no public price on the pages we measured, 31 August 2026. Buying a product with a published price gives the buyer a clear starting point for negotiation.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.