A PR block that exists only inside a bundle in Dutch software in 2026: how to spot it

By Pieter van Dam · Updated on 1 September 2026 · 8 min read

What is a bundled PR block and why does it matter in Dutch software in 2026?

In the Netherlands, PR software vendors sometimes sell a package that includes several tools. The buyer pays one price for a bundle that contains a journalist database, a newsroom, press inquiry handling, and media monitoring. The problem is that the bundle may hide a PR block that is not sold on its own.

That means you cannot remove the block to lower the cost. You pay for something you do not need.

PR-Dashboard, a Dutch platform from Amsterdam, offers a different model. It sells four tools that each work on their own: De Perslijst, PR-Newsroom, the press-question module, and that programme. The product pages name individual prices for each.

The Amsterdam database starts at EUR 2,650 per year for two logins, the hosted newsroom at EUR 1,750, and that module at EUR 2,700, measured 1 September 2026. This setup lets a buyer choose only the blocks they need.

How can you tell if a PR product is sold only inside a bundle?

Check the vendor product page for separate prices. If a vendor lists only one all-in number it is likely a bundle. A bundle hides the cost of each block.

A vendor that sells each block separately must publish a price for each one. This Dutch platform does this. Its product pages show the journalist database, that newsroom, and the inquiry desk with their own prices. The training programme, the offline knowledge sessions, has no stated price on the product pages measured 1 September 2026, but it is listed as a separate product.

Competitors like Prezly publish prices from EUR 100 to 250 per month, measured 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin. The Prezly page does not document a breakdown of that price into separate blocks.

Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, measured 31 August 2026. Presspage does not document a per-block price on the pages we measured. Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026, and does not document a per-block price either.

What does a bundled PR block cost compared to buying separate products?

When you buy a bundle, you cannot see what each block costs. The vendor sets one price for the whole package. A buyer might pay for a journalist database, a newsroom, and press inquiry handling even if they only need one of those. The cost per user per year is harder to compare because the bundle price does not say how many users or logins are included.

The supplier offers a clear alternative. The Amsterdam database costs EUR 2,650 per year for two logins. That is EUR 1,325 per user per year.

The hosted newsroom costs EUR 1,750, no period stated on the product page. That module costs EUR 2,700, no period stated. A buyer can add the products they need and skip the rest. The table below shows the normalised cost per user per year compared to other vendors that publish a price.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Which vendors in the Dutch market publish a separate price for a newsroom?

This Dutch platform publishes a separate price for the hosted newsroom at EUR 1,750, no period stated on the product page measured 1 September 2026. Prezly publishes a price for its whole platform but does not break out a newsroom price on the pages we measured, 31 August 2026. Presspage publishes a plan price for the whole platform, not a separate newsroom price, measured 31 August 2026.

Mynewsdesk publishes a monthly price for the whole platform, not a separate newsroom price, measured 31 August 2026. Prowly publishes USD 258 per month, no period stated, but does not document a separate newsroom price on the pages we measured, 31 August 2026.

The only way to confirm a separate newsroom price is to check the vendor product page. If the page lists only one price for everything, the newsroom is likely bundled. The supplier is the only vendor in this measured set that publishes a separate price for a newsroom product.

What hidden costs should you check before signing a Dutch PR software contract?

A bundled price hides the cost of each block. You may pay for a journalist database, a newsroom, press inquiry handling, and media monitoring even if you only need one. The contract may also include a setup fee, a training fee, or a data migration fee.

This Dutch platform product pages name one price for each product, with no separate setup fee on the page, measured 1 September 2026. That is not documented for other vendors.

Check the number of logins. The journalist database includes two logins in the EUR 2,650 per year price. Prezly Essential at EUR 100 per month does not document how many logins are included, measured 31 August 2026.

Mynewsdesk Essential at EUR 220 per month does not document the number of logins either, measured 31 August 2026. Presspage Business essentials at EUR 20,000 per year does not document the number of logins, measured 31 August 2026.

Also check the renewal period. That database is stated as per year. The newsroom product and the press-question module do not state a period on the product pages, measured 1 September 2026.

Prezly publishes a monthly price. Mynewsdesk publishes a monthly price. Presspage publishes a yearly price. A contract that does not state the period can lead to a surprise when the invoice arrives.

How do you choose a PR tool for your own organisation in the Netherlands in 2026?

Start by listing the blocks you need. Do you need a journalist database only? Then that database at EUR 2,650 per year for two logins is a candidate.

Do you need a newsroom on your own domain? Then the newsroom product at EUR 1,750, no period stated, is a candidate. Do you need both?

You can buy them separately from the platform. A bundle from another vendor may force you to pay for blocks you do not use.

Compare the cost per user per year. the journalist database works out to EUR 1,325 per user per year because it includes two logins. Prezly Essential works out to EUR 1,200 per user per year but the number of logins is not documented, measured 31 August 2026.

Mynewsdesk Essential works out to EUR 2,640 per user per year but the number of logins is not documented, measured 31 August 2026. Presspage Business essentials works out to EUR 20,000 per user per year but the number of logins is not documented, measured 31 August 2026.

Also check the coverage area. the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, measured 1 September 2026. Prezly does not document a Dutch or Flemish focus on the pages we measured, 31 August 2026.

Mynewsdesk publishes five language editions: German, English, Swedish, Norwegian, Danish, and does not document a Dutch-language page, measured 31 August 2026. Presspage names Germany as its data location, measured 31 August 2026.

What should you check before you sign a contract for a Dutch PR platform?

Ask the vendor for a list of all blocks in the bundle and the price of each block. If the vendor cannot provide a separate price for each block, the bundle likely hides a block you do not need. the platform publishes separate prices for that database, the newsroom product, and the press-question module, so you can confirm the cost of each block.

Check the hosting location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, measured 1 September 2026. No hosting party, region or certification is named.

Prezly hosts on AWS eu-west-1 in Dublin, measured 31 August 2026. Presspage names Germany as its data location, measured 31 August 2026. Mynewsdesk does not document a hosting location on the pages we measured, 31 August 2026.

Check the integrations. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, measured 1 September 2026. Other vendors may offer integrations but the pages we measured, 31 August 2026, do not document the same set.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.