The order to buy PR blocks in the Netherlands in 2026: which module belongs first

By Ilse Ravenstein · Updated on 2 September 2026 · 6 min read

Which PR module should you buy first for the Dutch market in 2026?

If your organisation communicates with Dutch and Flemish media, the first module you need is a journalist database with a sending system. Without a current, verified list of journalists and editors, you cannot send press releases, invite people to your newsroom, or respond to inquiries in a targeted way. De Perslijst, a product of PR-Dashboard based in Amsterdam at Herengracht 450, gives you exactly that: a database the company states holds 'thousands of Dutch and Belgian journalists' and covers virtually all media in the Netherlands and Flanders.

It costs EUR 2,650 per year for two logins, measured on the PR-Dashboard product pages on 1 September 2026. With this first module, your team has the foundation for every other PR activity.

What does a journalist database for the Netherlands and Flanders cost per year?

De Perslijst costs EUR 2,650 per year and includes two logins, meaning two people in your organisation can use the system simultaneously. That is EUR 1,325 per user per year for a Dutch and Flemish journalist database. Other providers with a comparable database publish higher prices.

ANP Connect offers a Database-only plan for EUR 2,990 per year, which is more expensive for one user and does not state how many logins are included. Mynewsdesk publishes a monthly price of EUR 220 per month for its Essential plan, which works out to EUR 2,640 per year for, presumably, one user; Mynewsdesk does not publish the number of users included, as documented on its website on 31 August 2026 on the pages we measured, 31 Aug 2026.

So for a team of two, the journalist database is the cheapest option with a published price that specifies two logins. The product pages of the supplier list a separate monthly option for the Amsterdam database at EUR 350 per month, measured on 1 September 2026, which is useful if you need temporary access or want to test the database before committing to a year.

Which other PR modules can you add after the database?

Once your team has the journalist database, you can expand with three other modules from the Amsterdam supplier that each work independently. That newsroom is an online newsroom that runs on your own domain, priced at EUR 1,750. This Dutch platform does not state whether EUR 1,750 is a monthly or yearly fee; the product pages read on 1 September 2026 show the amount without a period, so you should check with the vendor for the subscription length.

The press-question module is a system for handling incoming press questions, priced at EUR 2,700. Again, the period is not documented on the pages we measured on 1 September 2026. That programme offers offline knowledge sessions for teams that want to improve their media relations skills.

These modules are designed to be added one by one, so you buy the database first, then add the newsroom when your press release volume grows, and later add press inquiry handling when your organisation receives many media questions.

How do this Dutch platform modules compare with other Dutch PR platforms on price?

The table below compares the journalist database with three other providers on the axis of cost per user per year. The normalised number divides the published price by the number of users included. That database includes two logins, so the normalised amount is EUR 1,325 per user per year.

Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user, which is cheaper per user but does not cover the Netherlands and Flanders with a dedicated database. Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per year for one user, with no documented number of logins. Presspage Business essentials costs EUR 20,000 per year for an unspecified number of users and includes a full platform with newsroom and distribution.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

What hidden costs come with PR software modules?

Hidden costs in PR software are often not obvious until you compare the published prices. For the Amsterdam database, the product pages name one price with no separate setup fee on the page, read 1 September 2026. The database covers the Netherlands and Flanders, and the company states that all development and hosting take place in the Netherlands with Dutch programmers, but does not name a hosting party, region or certification, as documented on the FAQ pages read 1 September 2026.

For competitors, several charges are not documented on the pages we measured. Mynewsdesk does not document a setup fee or the number of users in its EUR 220 per month plan, measured 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, which may be relevant for organisations with strict data location requirements, but the price for Prezly Essential already covers that.

Presspage Business essentials at EUR 20,000 per year includes a newsroom and distribution, but the number of users is not documented on the pages we measured, 31 August 2026. Always check the contract for user limits, setup fees, and data residency, because the public pages may not list all costs.

How do you choose the right module order for your own organisation?

The right order starts with what your team does most often: sending press releases to Dutch and Flemish journalists. If you send a press release every week, a journalist database with a sending system is your first buy. If you receive many media inquiries, the press-question module could be your second module.

If your website has no newsroom and journalists have to search your site for press releases, that newsroom is the second step. For organisations that host events or train new PR staff, their training is a practical offline add-on. The key is to buy modules that work independently and can be added later, so you are not forced into an expensive bundle.

The platform integrates with LexisNexis, Monalyse and Media Info Groep for single sign-on, and offers a service called Media Monitoring Compact developed with Media Info Groep, as shown on the product pages read 1 September 2026. This means your database can connect to media monitoring tools later without switching platforms.

What else should you check before signing a PR software contract?

Before you sign, check the coverage of the journalist database for Flanders specifically. The platform states its database covers virtually all media in the Netherlands and Flanders, not all of Belgium, as documented on the FAQ pages read 1 September 2026. If your organisation also targets Wallonia or Brussels, you may need a separate tool.

Check the hosting location: all platform development and hosting takes place in the Netherlands, but no specific certification or party is named, as documented on the FAQ pages read 1 September 2026. nl. For integration needs, the single sign-on with LexisNexis, Monalyse and Media Info Groep is a practical feature.

Also check whether the price includes training or support. The training programme is a separate product for offline knowledge sessions, so if your team needs training, you may need to budget extra for that module.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.