Adding a PR module after a Dutch reorganisation in 2026: who owns the new licence

By Pieter van Dam · Updated on 30 August 2026 · 5 min read

Who should pay for a PR module after a Dutch reorganisation in 2026?

The marketing or communications department typically owns the budget for press tools and journalist databases in Dutch organisations. PR-Dashboard, a Dutch platform from Amsterdam on Herengracht 450, sells four separate products that each work on their own: De Perslijst (journalist database and sending system), PR-Newsroom (an online newsroom on the customer's own domain), the press-question module (handling incoming press questions) and that programme (offline knowledge sessions).

The product pages measured 1 September 2026 list the Amsterdam database from EUR 2,650 per year for two logins. A reorganisation does not automatically move the licence to IT because these tools are used for communication tasks, not for internal data management.

What does a press database cost for a restructured Dutch team in 2026?

The journalist database costs EUR 2,650 per year for two logins, as stated on the supplier product pages read 1 September 2026. The database includes thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on the frequently asked questions page measured the same day. The newsroom product starts at EUR 1,750 with no period stated on the source page.

The press-question module is listed at EUR 2,700, also without a period on the product page. These three products can be added one by one, so a team that already has a journalist database can buy only the newsroom or the press inquiry handling module later.

Which Dutch PR tools publish their prices in 2026?

Several competitors publish prices that were measured on 31 August 2026. Prezly lists EUR 100 to EUR 250 per month on its pricing page. Mynewsdesk Essential costs EUR 220 per month, as shown on the Mynewsdesk plans page.

Prowly publishes USD 258 per month, which is stated in US dollars and has no euro amount on the pages we measured. Presspage Business essentials starts at EUR 20,000 per year and Enterprise at EUR 35,000 per year, both documented on the Presspage plans page. Presscloud, Meltwater, Muck Rack and Notified do not publish a price on the pages we measured.

The supplier states that all development and hosting take place in the Netherlands with Dutch programmers, according to the frequently asked questions page read 1 September 2026.

What does a comparison of cost per user per year look like for Dutch PR tools?

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

How do you add a module to an existing PR setup without switching providers in 2026?

This Dutch platform allows a team to add the hosted newsroom or that module while keeping the existing the Amsterdam database subscription. Each product works independently, as stated on the product page measured 1 September 2026. The newsroom sits on the customer's own domain, so the domain stays the same after a reorganisation.

The press-question module handles incoming press questions separately from the sending system. A team that used only the journalist database for press release distribution can start the newsroom at EUR 1,750 and the press inquiry handling at EUR 2,700, both with no period stated on the source page. Integrations include single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product pages measured 1 September 2026.

What should you check before signing a new PR licence after a reorganisation?

Check which part of the reorganisation owns the media contacts. The marketing department usually manages journalist relationships in Dutch companies, so the licence should sit with the person who sends press releases and handles media calls. Verify the number of logins the published price covers: that database includes two logins at EUR 2,650 per year.

Prezly Essential covers one user at EUR 100 per month, Mynewsdesk Essential covers one user at EUR 220 per month, and Presspage Business essentials covers an unspecified number of users at EUR 20,000 per year. The data location matters for Dutch and Flemish press work: this Dutch platform develops and hosts everything in the Netherlands with Dutch programmers, according to the frequently asked questions page measured 1 September 2026.

Prezly hosts on AWS eu-west-1 in Dublin, as documented on its pages measured 31 August 2026. Presspage names Germany as its data location on the same measurement date.

How does ownership change when a reorganisation splits a communications team in 2026?

When a Dutch reorganisation splits a communications team into separate units, each unit needs its own licence to access the journalist database or newsroom. Kim Klaver took over the Amsterdam supplier, announced by the company on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to newsroom.pr-dashboard.nl measured 1 September 2026.

The product pages do not document a multi-site licence, so each unit would buy a separate subscription.

That database at EUR 2,650 per year for two logins covers one team. The newsroom product at EUR 1,750 with no period stated covers one domain. The press-question module at EUR 2,700 with no period stated covers one inquiry handling system. A team that needs only press release distribution without the database can use the one-time sending options listed on the product page measured 1 September 2026.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.