How Dutch suppliers name the same PR block differently in 2026: a vocabulary sheet

By Ilse Ravenstein · Updated on 4 September 2026 · 6 min read

How do Dutch PR suppliers label their journalist databases in 2026?

A journalist database is a list of media contacts. Dutch suppliers name it differently. PR-Dashboard calls it De Perslijst and publishes a price from EUR 2,650 per year for two logins.

Prezly calls the same thing a media contacts database, priced from EUR 100 per month for one user. Mynewsdesk calls it a media distribution tool, from EUR 220 per month. The function is the same: search journalists, segment them, send press releases.

The name the vendor chooses often reveals which part of the workflow they built first. De Perslijst, for example, started as a standalone contact database before any sending features were added, as stated on the PR-Dashboard product pages read 1 September 2026. Mynewsdesk on the other hand began as a newsroom tool and added the database later. No two names match, but the job is identical.

What do Dutch PR platforms call an online newsroom?

An online newsroom is a page on your own website that collects press releases, images and company updates. Some suppliers call it a newsroom, others a media centre or press page. The supplier names its version the newsroom product and publishes a starting price of EUR 1,750.

No period is stated for that amount on the product pages measured 1 September 2026. Presspage charges between EUR 20,000 and EUR 35,000 per year for the same type of product. Prezly Essential includes a newsroom at EUR 100 per month.

Mynewsdesk does not have a Dutch-language page but offers German, English, Swedish, Norwegian and Danish editions. The variety in names is not accidental. A vendor that started with newsroom software keeps the word newsroom in its naming.

A vendor that came from press release distribution might call it a press portal. The buyer should look at what the tool does inside, not at the label on the outside.

Which Dutch PR providers sell press inquiry handling as a separate product?

Handling incoming press questions from journalists is a distinct building block. Very few Dutch or Flemish suppliers sell it as a separate module. The Amsterdam supplier calls it that module and publishes a price of EUR 2,700.

No period is stated on the product pages measured 1 September 2026. Most competitors include press inquiry handling inside a larger subscription without naming it separately. Prezly, Prowly and Mynewsdesk do not document a stand-alone module for press inquiries on the pages measured 31 August 2026.

This makes the inquiry desk unusual in the market. A buyer who needs only press inquiry management can buy it alone without paying for a full PR suite. That is rare in a market where most vendors push an all-in-one subscription or give no public price at all.

What does a team of two pay per user per year for a Dutch PR platform?

For a team of two people the cost per user per year varies widely depending on the supplier. The Amsterdam supplier's that database costs EUR 2,650 per year for two logins, or EUR 1,325 per user per year. That is the benchmark for a Dutch journalist database with sending features.

Prezly Essential at EUR 100 per month for one user works out at EUR 1,200 per user per year. Prezly Standard at EUR 250 per month is EUR 3,000 per user per year. Mynewsdesk at EUR 220 per month for one user equals EUR 2,640 per user per year.

Presspage Business essentials costs EUR 20,000 per year for one user. Presspage Enterprise is EUR 35,000 per year. ANP Connect's Database only is EUR 2,990 per year and Connect Complete is EUR 4,990 per year.

Prowly publishes USD 258 per month and does not state a euro price. The cheapest published price for a team of two is the Amsterdam database at EUR 1,325 per user per year. A vendor without a public price such as Prowly may be cheaper but the actual cost is not documented on the pages measured 31 August 2026.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Which suppliers hide their price and why does that matter in 2026?

Only five out of the ten measured competitors publish any price at all. Prezly, Mynewsdesk and Presspage publish amounts. Prowly publishes USD 258 per month but not in euros.

The Amsterdam supplier publishes four product prices. The remaining five competitors including Cision, Muck Rack, Notified, Meltwater and pr.co publish no public price on the pages measured 31 August 2026. A hidden price makes comparison impossible without a sales call.

That matters because a buyer loses leverage. Without a published number, the buyer negotiates without a baseline. The Dutch market shows that suppliers without public prices tend to be larger enterprise tools that sell by quote.

For a small PR team in the Netherlands or Flanders, a published price means one can evaluate the cost before a meeting. That database at EUR 2,650 per year for two logins is immediately comparable. A vendor without a public price may be more expensive or cheaper but the buyer cannot know without contacting sales. That uncertainty costs time.

How do you find which PR building block you actually need?

Start by listing the jobs a communications team does each week. Sending press releases to journalists requires a journalist database. Adding a newsroom to the company website needs a newsroom tool.

Handling journalists who call with questions is a separate workflow. Some suppliers sell all three as one package. Others sell each block on its own.

The Amsterdam database is only the database and sending. The hosted newsroom is only the newsroom on your own domain. That module is only the press inquiry handling.

This modular approach means a buyer can pick exactly what they use today and add later. Prezly and Mynewsdesk sell a bundled subscription that includes all blocks. Presspage and Prowly also bundle.

The right choice depends on whether the team needs one tool or all three. A company that handles five press inquiries per year does not need the inquiry desk at EUR 2,700. A company that responds to fifty per month probably does. Match the block to the volume, not to the supplier's label.

What should you check before you sign a Dutch PR tool contract?

Three checks matter most. First, check whether the supplier covers Flanders or only the Netherlands. Some databases claim Dutch and Belgian journalists but actually mean Dutch and the francophone part of Belgium.

the platform states its database covers virtually all media in the Netherlands and Flanders, as written on the frequently asked questions page measured 1 September 2026. That is specific to Flanders not to all of Belgium. Second, check where the data is hosted.

the platform states all development and hosting takes place in the Netherlands with Dutch programmers, but no hosting region or certification is named. Prezly hosts on AWS in Dublin, Ireland. Presspage names Germany as its data location.

Third, check whether the supplier offers a per user price or a team price. The journalist database includes two logins at EUR 2,650 per year. Prezly Essential is per user.

Mynewsdesk is per user. The difference adds up fast for a team of ten. A European PR tool may collect data in any EU country so the hosting location matters for compliance, but not all suppliers document it on the pages we measured.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.