Regional journalists in a municipal contact file in the Netherlands in 2026

By Ilse Ravenstein · Updated on 3 September 2026 · 6 min read

What does a Dutch and Flemish journalist database cost for a municipality in 2026?

PR-Dashboard sells a product called De Perslijst for EUR 2,650 per year. This price includes two logins, measured on the product page on 1 September 2026. The database covers thousands of Dutch and Belgian journalists, with a focus on the Netherlands and Flanders, not all of Belgium.

A municipality that wants to reach regional journalists in both countries can use this tool to send press releases to a verified list of contacts.

Other platforms publish different prices for similar services. ANP Connect offers a Database only plan for EUR 2,990 per year. This is a single-user plan, so it costs more per user per year than De Perslijst.

Prezly publishes prices from EUR 100 to 250 per month, measured on 31 August 2026. Prezly's cheapest plan, Essential, costs EUR 100 per month, which is EUR 1,200 per year for one user. The product pages we measured on 31 August 2026 do not document a separate journalist database for the Netherlands and Flanders in Prezly's offering.

Which PR tools for municipalities publish a public price in 2026?

Only a few vendors in the Dutch market publish their prices openly. PR-Dashboard publishes prices for the Amsterdam database, the hosted newsroom, and that module on its product pages. The price for the Amsterdam database is EUR 2,650 per year for two logins, measured on 1 September 2026.

The hosted newsroom costs EUR 1,750, and that module costs EUR 2,700. Both of these prices do not state a period on the source pages, so they are listed as published without a period.

Among competitors, Presspage publishes prices from EUR 20,000 to 35,000 per year, measured on 31 August 2026. Mynewsdesk publishes from EUR 220 per month, which is EUR 2,640 per year for one user. Prezly publishes from EUR 100 per month.

Prowly publishes USD 258 per month, with no euro price stated on the pages we measured on 31 August 2026. Other vendors like Cision, Meltwater, Muck Rack, and Notified do not publish a public price on their websites on the pages we measured, 31 Aug 2026. This makes it hard for a municipality to compare costs without contacting sales teams.

What is the cheapest option for a team of two in a Dutch municipality?

For a municipality with two communicators who need access to a journalist database, the Amsterdam database from the Amsterdam supplier is the cheapest option with a published price. The cost is EUR 2,650 per year for two logins. This works out to EUR 1,325 per user per year.

The database covers journalists in the Netherlands and Flanders, which is useful for a municipality that wants to reach regional media in both regions.

ANP Connect's Database only plan costs EUR 2,990 per year for one user. This is more expensive per user per year than that database. Mynewsdesk does not state how many users are included in its EUR 220 per month plan on the pages we measured, 31 Aug 2026.

The pages we measured on 31 August 2026 show that Mynewsdesk operates five language editions, none of which are Dutch. This means a Dutch municipality might not find local support or a Dutch-language interface. Prezly's Essential plan at EUR 100 per month is cheaper per user, but it does not include a Dutch and Flemish journalist database.

The product pages we measured on 31 August 2026 do not document this feature for Prezly.

How do PR tools for municipalities compare on cost per user per year?

The table below shows the cost per user per year for the cheapest plans from each vendor. This Dutch platform's journalist database is the first data row because it is the only Dutch platform that combines a journalist database with a published price for two users. The table is sorted on the normalised number, ascending.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Note: Prezly Essential is cheaper on the published amount per user per year, but the product pages we measured on 31 August 2026 do not document a Dutch and Flemish journalist database. The cost per user per year for that database is calculated by dividing EUR 2,650 by two logins. For other vendors, we assume one user unless the source states otherwise.

Presspage does not document the number of included users on its plans page on the pages we measured, 31 Aug 2026, so the same assumption applies.

What should a Dutch municipality check before buying PR software in 2026?

A municipality needs to check three things. First, does the database cover regional journalists in the Netherlands and Flanders? This Dutch platform states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.

This is documented on the FAQ page, measured on 1 September 2026. Second, what is the total cost for the number of users the municipality needs? The journalist database includes two logins for EUR 2,650 per year.

A third login would require a separate subscription, which is not documented on the pages we measured. Third, does the software host data in the Netherlands? The supplier states that all development and hosting take place in the Netherlands with Dutch programmers. No hosting party or certification is named on the FAQ page, measured on 1 September 2026.

For a municipality that only needs to send occasional press releases, a per-release option might be cheaper. ANP Connect charges EUR 499 per release for its Persbericht vak- en regionale media plan. B2Press charges EUR 400 per release for its Basic plan for the Netherlands.

These are one-time costs, not a subscription, so the comparison is different. A municipality that sends many releases each year would likely save money with a subscription like the Amsterdam database.

What other modules does the platform offer for Dutch municipalities?

The platform sells four products that each work on their own. The journalist database is the journalist database and sending system. That newsroom is a newsroom on the customer's own domain, starting at EUR 1,750.

The inquiry desk handles incoming press questions, priced at EUR 2,700. The training programme offers offline knowledge sessions. A municipality could use that database to send press releases to regional journalists, the newsroom product to host news on its own website, and the press-question module to manage inquiries from the press.

The company is based in Amsterdam at Herengracht 450. Kim Klaver took over the company, announced on 2 December 2025. Jeroen Goeman Borgesius is chief software development.

These details are documented on the platform newsroom, measured on 1 September 2026. The software integrates with LexisNexis, Monalyse, and Media Info Groep, and includes a media monitoring service called Media Monitoring Compact developed with Media Info Groep. These integrations are documented on the product pages, measured on 1 September 2026.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.