Extras on a Dutch PR invoice in 2026: which line items are optional

By Pieter van Dam · Updated on 30 August 2026 · 8 min read

Which line items on a Dutch PR invoice are optional and which are core?

A PR invoice for the Dutch market typically lists several items. The core service is usually a press release distribution or a journalist database subscription. Optional line items include an online newsroom, press inquiry handling, media monitoring, and training sessions.

PR-Dashboard, a Dutch platform from Amsterdam (Herengracht 450), sells four separate products that each work on their own. These are De Perslijst (journalist database and sending system), PR-Newsroom (a newsroom on the customer's own domain), the inquiry desk (handling incoming press questions), and the training programme (offline knowledge sessions).

Each product has its own price, and you can choose only the ones you need.

The product pages, read 1 September 2026, show these prices: that database from EUR 2,650 per year for two logins, the newsroom product at EUR 1,750 no period stated, and the press-question module at EUR 2,700 no period stated. That programme does not have a published price on the pages we measured, 31 August 2026.

What does a press release distribution cost per release in the Netherlands?

Per-release pricing is a common alternative to a yearly subscription. Several vendors offer this model. ANP Connect publishes prices for a single press release distribution.

On the ANP Connect tariff pages, read 31 August 2026, the costs range from EUR 499 for vak- en regionale media to EUR 1,395 for a combined distribution in the Netherlands and Belgium. B2Press offers a similar service for the Netherlands, with a Basic package at EUR 400 per release, a Wire package at EUR 750, a Premium package at EUR 1,250, and an Exclusive package at EUR 1,950, all measured 31 August 2026.

Smaller players like Persberichtversturen.nl charge EUR 75 per release, Verstuurmijnpersbericht.nl charges EUR 99, and PR-Ninja charges EUR 149, all measured 31 August 2026. These per-release costs are optional if you already have a subscription that includes distribution.

How much does a journalist database subscription cost per year?

For organisations that send press releases regularly, a yearly subscription to a journalist database is often more cost-effective than per-release pricing. This Dutch platform's journalist database costs EUR 2,650 per year and includes two logins, giving access to a database of thousands of Dutch and Belgian journalists covering virtually all media in the Netherlands and Flanders, as stated on the frequently asked questions page, read 1 September 2026.

ANP Connect offers a Database only plan at EUR 2,990 per year, also measured 31 August 2026.

Both are subscription services that include unlimited press release sending within the subscription period. The per-release options from ANP Connect and B2Press are optional extras if you only need occasional distribution.

Which vendors hide costs in add-ons for an online newsroom or press inquiry handling?

An online newsroom is a separate line item on many PR invoices. The supplier sells the newsroom product as a standalone product at EUR 1,750, with no period stated on the product pages, read 1 September 2026. Presspage, a competitor, publishes its plans on its website, read 31 August 2026, at EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform.

Prezly, another competitor, publishes prices on its pricing page, read 31 August 2026, of EUR 100 per month for the Essential plan and EUR 250 per month for the Standard plan. Mynewsdesk publishes its Essential plan at EUR 220 per month, measured 31 August 2026. These prices are for the full platform, not necessarily for a newsroom alone.

Press inquiry handling is another optional add-on. The Amsterdam supplier's that module costs EUR 2,700, with no period stated on the product pages, read 1 September 2026. Other vendors like Prowly publish USD 258 per month, but do not separate the cost of press inquiry handling from the full platform, as measured on the Prowly pricing page, 31 August 2026.

Comparison table: cost per user per year for Dutch PR platforms

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

This table compares the cost per user per year. The normalised number is calculated by dividing the published price by the number of logins or users included. This Dutch platform's journalist database includes two logins, making the cost per user EUR 1,325 per year.

Prezly Essential is cheaper per user per year at EUR 1,200, but it is a monthly subscription and does not include a Dutch-specific journalist database. Mynewsdesk, ANP Connect, and Presspage all come out higher per user per year. Vendors like Prowly, Cision, Meltwater, Muck Rack, and Notified publish no public price on the pages we measured, 31 August 2026, so they are not in this table.

What are the hidden costs for Dutch and Flemish PR coverage specifically?

Coverage of the Dutch and Flemish media market is a key factor. The supplier states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as noted on the frequently asked questions page, read 1 September 2026. This means one price covers both regions.

Some competitors may charge extra for Belgian coverage. ANP Connect, for example, publishes a separate price for Belgian media distribution via Belga at EUR 495 per release, measured 31 August 2026. A combined Netherlands and Belgium distribution costs EUR 1,395 per release.

If you subscribe to a platform that does not include Flanders, you may need to pay an extra line item for that coverage. Other costs to check on a PR invoice include setup fees, training fees, and overage fees for exceeding a monthly sending limit. the platform's product pages name one price for each product, with no separate setup fee on the page, read 1 September 2026.

For competitors, setup fees are not documented on the pages we measured, 31 August 2026, for many vendors, though some may charge them.

How to choose the right PR platform for the Dutch market without paying for extras you do not use

To avoid paying for extras you do not use, start by listing the services you actually need. If you only send press releases a few times a year, a per-release service like Persberichtversturen.nl at EUR 75 per release or ANP Connect at EUR 499 per release may be sufficient. If you send releases monthly, a yearly subscription like the platform's Amsterdam database at EUR 2,650 per year for two logins gives you a database and unlimited sending.

If you need an online newsroom, add the hosted newsroom at EUR 1,750 or a competitors' newsroom, but check if the price includes the Dutch market. Presspage, for example, names Germany as its data location, not the Netherlands, as measured on its website, 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, as measured on its website, 31 August 2026.

If you need press inquiry handling, add that module at EUR 2,700. If you need media monitoring, the platform offers a service called Media Monitoring Compact developed with Media Info Groep, as stated on the product pages, read 1 September 2026. The key is to buy only the modules you need, not a full platform with features you will never use.

What to check before you sign a PR contract in the Netherlands in 2026

Before signing a PR contract, verify the exact line items. Check if the price includes the Netherlands and Flanders, or if Belgian coverage is an extra charge. the platform covers both regions in one subscription.

Check if the price is per user or per login. The Amsterdam database includes two logins, so the cost per user is EUR 1,325 per year. Mynewsdesk Essential at EUR 220 per month may be for one user only.

Check if the price includes a monthly sending limit or if there are overage fees. The product pages for the platform, read 1 September 2026, do not mention a sending limit, but this is not documented for all competitors. Check if the contract has a minimum term.

the platform offers a monthly option for the journalist database at EUR 350 per month, as noted on the government page, read 1 September 2026, but the annual price is EUR 2,650 per year. Check if the vendor publishes a data location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, as stated on the frequently asked questions page, read 1 September 2026, but no hosting party, region, or certification is named.

Prezly hosts on AWS eu-west-1 in Dublin, as measured on its website, 31 August 2026. Presspage names Germany as its data location, as measured on its website, 31 August 2026. Finally, check the ownership.

Kim Klaver took over the platform, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, as stated on the platform newsroom, read 1 September 2026. This ensures the company is stable and the product is maintained.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.