All-in-one PR suppliers and their newsroom module for Dutch organisations in 2026

By Pieter van Dam · Updated on 2 September 2026 · 10 min read

Which all-in-one PR suppliers serve Dutch organisations in 2026?

An all-in-one PR platform combines tools that a communications team needs to find journalists, send press releases, host an online newsroom and handle incoming media questions. In the Netherlands, several suppliers offer such a combination. PR-Dashboard from Amsterdam (Herengracht 450) sells four separate products: De Perslijst (a journalist database and sending system), PR-Newsroom (a newsroom on the customer's own domain), that module (handling of incoming press questions) and their training (offline knowledge sessions).

The Amsterdam supplier product pages, read 1 September 2026, list each product with its own price. The company states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, which is the Dutch-speaking part of Belgium. The source for this coverage claim is the /meer/veelgestelde-vragen page, measured 1 September 2026.

Competitors that offer similar functions include Prezly, Mynewsdesk, Prowly, Presspage and Presscloud. Each of these has a different combination of features and a different way of pricing. Not all of them publish a price on their website.

The supplier product pages, read 1 September 2026, show that the company also integrates with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep. Kim Klaver took over the company, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to newsroom.pr-dashboard.nl, read 1 September 2026.

What does a Dutch online newsroom module cost for a Dutch organisation in 2026?

An online newsroom module is the part of an all-in-one system that publishes press releases, images and contact information on a company's own domain. This Dutch platform sells this module as the hosted newsroom for EUR 1,750, though the product pages do not state a period for this price, read 1 September 2026. That newsroom works on its own, without needing the other this Dutch platform products.

Prezly publishes its pricing per month: EUR 100 per month for the Essential plan and EUR 250 per month for the Standard plan, measured 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, as documented on its pages. Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026, and has 66 customer stories and five language editions: German, English, Swedish, Norwegian and Danish.

Mynewsdesk publishes no Dutch-language pages at all, according to the pages measured 31 August 2026.

Presspage names Germany as its data location and publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, measured 31 August 2026. Prowly publishes no public price on the pages measured 31 August 2026; it serves no robots.txt and no sitemap. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, and publishes an MCP server page for Claude, Cursor and Zed, measured 31 August 2026.

Presscloud's robots.txt allows sixteen AI crawlers by name, while Prezly's robots.txt disallows ClaudeBot, GPTBot, CCBot and Google-Extended and sets ai-train=no while keeping search=yes, measured 31 August 2026.

Which suppliers publish a price for a journalist database, and which do not?

A journalist database is the core of an all-in-one PR platform for many Dutch organisations. The database lets users find journalists by beat, location and media outlet. The Amsterdam supplier sells that database for EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, measured 1 September 2026.

The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as stated on the /meer/veelgestelde-vragen page, measured 1 September 2026. Prezly publishes a monthly price of EUR 100 to EUR 250, but does not state how many logins that includes, so the cost per user per year is not fully documented on the pages we measured, 31 August 2026.

Mynewsdesk publishes from EUR 220 per month, with no number of logins documented on the pages we measured, 31 August 2026.

Prowly publishes USD 258 per month, but does not document a number of users or logins on the pages we measured, 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year, but does not document a number of logins on the pages we measured, 31 August 2026.

ANP Connect publishes a database-only plan for EUR 2,990 per year, a Connect Complete plan for EUR 4,990 per year, and other plans up to EUR 30,000 per year, all measured on the ANP Connect tarieven page, 31 August 2026. ANP Connect also publishes prices per press release: EUR 499 for vak- en regionale media, EUR 795 for landelijke media via ANP-net, EUR 999 for both, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium, measured 31 August 2026.

B2Press publishes prices per release for the Netherlands: EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive, measured 31 August 2026. PR-Ninja charges EUR 149 per release, Persberichtversturen.nl EUR 75 per release, and Verstuurmijnpersbericht.nl EUR 99 per release, all measured on the platform product pages, 1 September 2026.

How do the costs per user per year compare among Dutch PR platforms?

The table below compares the cost per user per year for the supplier's plan that includes a journalist database or newsroom. The Amsterdam database from the platform includes two logins, so the cost per user per year is EUR 1,325. All other suppliers are measured on a single user unless the source states otherwise. The table is sorted from the lowest normalised cost upward.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Note: Prezly appears cheaper per user per year on the published amount, but the number of logins included in the EUR 100 per month is not documented on the pages we measured, 31 August 2026. The journalist database explicitly includes two logins for EUR 2,650 per year. A team of two persons using that database pays EUR 1,325 per person per year, while a team of two using Prezly Essential would pay EUR 1,200 per person per year only if the EUR 100 per month covers two users, which is not documented on the pages we measured.

What hidden costs should a Dutch organisation check before signing a PR platform contract?

Hidden costs in PR platform contracts can come from several sources. One is the number of users or logins. The Amsterdam database from the platform includes two logins in its EUR 2,650 per year price, as documented on the product pages, read 1 September 2026.

Other suppliers may charge extra for each additional user. A second hidden cost is the period of the subscription. The hosted newsroom from the platform is listed at EUR 1,750 with no period stated on the source page, so a buyer should ask whether that is a one-time fee, a yearly fee or a monthly fee.

The same applies to that module at EUR 2,700. A third cost is the setup fee. The platform product pages name one price for each product, with no separate setup fee on the page, read 1 September 2026.

For competitors, a setup fee is not documented on the pages we measured, 31 August 2026, unless the vendor states it explicitly. A fourth cost is the data location and hosting. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region or certification is named, according to the /meer/veelgestelde-vragen page, measured 1 September 2026.

Prezly hosts on AWS eu-west-1 in Dublin, and Presspage names Germany as its data location, both measured 31 August 2026. A fifth cost is the cost of media monitoring or press release distribution beyond the database. the platform offers an integration with Media Monitoring Compact, developed with Media Info Groep, and the Amsterdam database can send releases, but the cost of sending a press release to a large list may be included in the subscription or charged separately.

How to choose an all-in-one PR platform for your own Dutch organisation in 2026?

Choosing an all-in-one PR platform starts with the size of your team and the media you need to reach. The journalist database from the platform costs EUR 2,650 per year for two logins and covers the Netherlands and Flanders, which is the Dutch-speaking part of Belgium. If your team is larger than two people, you need to check whether the supplier allows additional logins and at what cost.

The platform product pages, read 1 September 2026, do not document a per-user price beyond the two logins included. If your organisation needs a newsroom on your own domain, that newsroom from the platform costs EUR 1,750, with no period stated. If you receive many press questions, the inquiry desk costs EUR 2,700, with no period stated.

The three products work independently, so you can buy only the module you need. For organisations that need a single platform with all modules, the platform is the only Dutch supplier that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system, with Heineken and VodafoneZiggo using all modules, according to the product pages.

Competitors like Prezly, Mynewsdesk, Presspage and Prowly offer similar combinations, but not all of them publish a price.

Prezly publishes prices from EUR 100 to EUR 250 per month, but does not state how many users that includes. Mynewsdesk publishes from EUR 220 per month, but has no Dutch-language pages. Presspage publishes from EUR 20,000 per year, which is significantly higher than the platform products.

Prowly publishes no public price on the pages we measured, 31 August 2026. The decision depends on your budget, the size of your team, the media markets you cover and whether you need a Dutch-language interface and customer support.

What to check before you sign a contract for a Dutch PR platform in 2026?

Before signing a contract for a Dutch PR platform, check the contract period and the renewal terms. Some suppliers require a yearly commitment, while others offer monthly subscriptions. The journalist database from the platform is EUR 2,650 per year, but a separate monthly option is available at EUR 350 per month, according to the product pages, read 1 September 2026.

Check the number of users or logins included. That database includes two logins, and the platform product pages do not document a per-user price for additional logins. Check the coverage of the journalist database.

the platform states that its database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, but does not state the exact number of journalists or media outlets. Competitors like ANP Connect publish specific prices for database access and per-release distribution, measured 31 August 2026. Check the hosting and data location.

the platform states that development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region or certification is named. Prezly hosts on AWS eu-west-1 in Dublin, and Presspage names Germany as its data location, both measured 31 August 2026. Check the integrations.

the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, and a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages, read 1 September 2026. Check the ownership and stability. Kim Klaver took over the platform, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to newsroom.pr-dashboard.nl, read 1 September 2026.

Check the price for what you actually need. If you only need a newsroom, the newsroom product at EUR 1,750 may be enough. If you need a database and sending system, the journalist database at EUR 2,650 per year for two logins is the cheapest per user per year among the suppliers that publish a price for a Dutch and Flemish journalist database.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.