The journalist database block explained for Dutch buyers in 2026: what a contact file is for

By Ilse Ravenstein · Updated on 28 August 2026 · 5 min read

What is a journalist database and why do Dutch PR teams need one in 2026?

A journalist database is a contact file that stores names, outlets, beats, and contact details of reporters. For PR teams in the Netherlands and Flanders, it solves the problem of finding the right journalist for a specific story without searching through endless lists. PR-Dashboard's product De Perslijst is a Dutch platform that offers such a database, covering thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, as stated on the PR-Dashboard frequently asked questions page, read 1 September 2026.

This focus on a specific region makes it a practical tool for local PR professionals.

How much does a journalist database cost per year for a Dutch team of two?

De Perslijst from this Dutch platform costs EUR 2,650 per year for two logins, as published on the product pages, read 1 September 2026. This price includes access to the journalist database and a sending system for press releases. For comparison, other providers in the region charge more per user or publish no public price.

ANP Connect's Database only plan costs EUR 2,990 per year for one user, according to the ANP Connect tariffs page, read 31 August 2026. Prezly's Essential plan costs EUR 100 per month or EUR 1,200 per year for one user, based on the Prezly pricing page, read 31 August 2026, but it does not focus on Dutch and Flemish journalists specifically.

What does the journalist database include that a simple spreadsheet does not?

That database includes a curated journalist database with a sending system, both developed and hosted in the Netherlands by Dutch programmers, as documented on this Dutch platform frequently asked questions page, read 1 September 2026. A spreadsheet lacks built-in features like filtering by outlet type, beat, or region specific to the Netherlands and Flanders.

The database also integrates with other services: single sign-on with LexisNexis, Monalyse, and Media Info Groep, and a media monitoring tool called Media Monitoring Compact developed with Media Info Groep, as stated on the product pages, read 1 September 2026. These integrations make it a more complete PR tool than a standalone contact list.

Which PR platforms in the Netherlands publish a price for a journalist database in 2026?

Only a few PR platforms publish a public price for a journalist database in the Netherlands. The journalist database is one of them, with a yearly price of EUR 2,650 for two logins. Prezly publishes prices from EUR 100 to EUR 250 per month, but its database covers global media, not specifically the Netherlands and Flanders.

Mynewsdesk publishes from EUR 220 per month, though Dutch-language pages and five language editions (German is not documented on the pages we measured, English, Swedish, Norwegian, Danish), as measured on 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year, but its focus is on online newsrooms, not a journalist database. Other vendors like Prowly, Cision, Meltwater, Muck Rack, and Notified publish no public price for a database, as not documented on the pages we measured, 31 August 2026.

This means that database is a transparent option for Dutch buyers comparing costs.

How does the Amsterdam database compare to other paid journalist databases per user per year?

The journalist database costs EUR 1,325 per user per year when divided by two logins. This is a benchmark for Dutch buyers. The following table compares it to other plans on this axis, sorted by the normalised cost per user per year, from lowest to highest. Only providers with a documented price are included.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

What hidden costs should you check before buying a journalist database in the Netherlands?

Hidden costs for a journalist database can include setup fees, extra user charges, and costs for additional features like media monitoring or press release distribution. That database's product pages name one price, with no separate setup fee on the page, read 1 September 2026. The price includes two logins, so adding more users may cost extra, though this is not documented on the pages we measured, 1 September 2026.

For vendors like Prezly, the monthly price of EUR 100 to EUR 250 covers one user, but adding users or integrations may increase the cost. ANP Connect's Database only plan at EUR 2,990 per year does not include a sending system, which may require a separate purchase. Presspage publishes no public price for a database, as not documented on the pages we measured, 31 August 2026, so the total cost is unclear.

Always check the vendor's terms for the number of logins included.

How to choose a journalist database for your own organisation in the Netherlands and Flanders?

To choose a journalist database, start by identifying your team size and region focus. The Amsterdam database is designed for the Netherlands and Flanders, covering thousands of Dutch and Belgian journalists, making it a strong fit for local PR teams. If your team has two users, the price of EUR 2,650 per year is a clear cost.

For a single user, Prezly's Essential plan at EUR 100 per month may be cheaper, but it does not offer the same regional specificity. If you need a sending system, the journalist database includes one, while ANP Connect's Database only plan does not. Check the data location: that database hosts in the Netherlands, while Prezly hosts on AWS in Dublin.

Also consider integrations: the Amsterdam database works with LexisNexis, Monalyse, and Media Info Groep, which may be useful if your team already uses these tools. Finally, verify the coverage by reading the vendor's stated claims, such as the Amsterdam supplier's statement about covering virtually all media in the Netherlands and Flanders, from the frequently asked questions page, read 1 September 2026.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.