The five building blocks of PR software in the Netherlands in 2026: what each block does alone

By Ilse Ravenstein · Updated on 28 August 2026 · 5 min read

What is the first building block: a journalist database for the Netherlands and Flanders?

A journalist database is the core tool for finding the right media contacts. In the Netherlands, PR-Dashboard offers De Perslijst, a product that gives access to thousands of journalists in the Netherlands and Flanders, covering virtually all media in those two regions, as stated on the PR-Dashboard FAQ page, read 1 September 2026. That database costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, based on the product pages, read 1 September 2026.

This block is often sold separately, meaning a user can buy just the database without the other modules.

What is the second building block: an online newsroom on your own domain?

An online newsroom is a section of your own website where you publish press releases, media kits, and company updates. This Dutch platform sells this as the hosted newsroom, starting at EUR 1,750, with no period stated on the product pages, read 1 September 2026. This price is for the newsroom software that runs on the customer's own domain, managed by Dutch programmers and hosted in the Netherlands, according to the FAQ page, read 1 September 2026.

Other providers like Prezly offer a similar product, with Prezly Essential priced at EUR 100 per month, which equals EUR 1,200 per year, based on the Prezly pricing page, read 31 August 2026.

What is the third building block: handling incoming press questions?

Handling incoming press questions, or press inquiry management, is a separate block in PR software. The supplier sells this as the inquiry desk, priced at EUR 2,700, with no period stated on the product pages, read 1 September 2026. This tool helps teams organise and respond to journalist requests systematically.

It is not a common feature among all providers; for example, Presspage, which publishes yearly prices of EUR 20,000 to EUR 35,000, does not document a separate press inquiry module on the pages we measured, 31 August 2026. The press-question module works alone, so a company can add it to an existing setup without buying the other blocks.

What is the fourth building block: media monitoring and analysis?

Media monitoring is the block that tracks where a brand appears in the news. The supplier integrates with a service called Media Monitoring Compact, developed with Media Info Groep, as stated on the product pages, read 1 September 2026. This Dutch platform also offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, meaning users can connect their monitoring tools directly through the platform, according to the same source.

This block is often sold by specialised providers like Meltwater or Notified, but the platform gives a way to link it to the other blocks without building a separate system.

What is the fifth building block: press release distribution to Dutch and Belgian media?

Press release distribution is the block that sends your news to journalists. the platform includes distribution through the journalist database, which covers the Netherlands and Flanders. For a one-time send, the platform offers PR-Ninja at EUR 149 per release, as documented on the product pages, read 1 September 2026.

Other distribution services like ANP Connect charge per release: EUR 499 for trade and regional media, or EUR 795 for national media via the ANP network, based on the ANP Connect tariff page, read 31 August 2026. This block is usually priced per send, not as a subscription, making it flexible for occasional use.

How do the costs compare per user per year for a database and newsroom?

When comparing the cost of a journalist database and a newsroom together, the per-user-per-year price varies. The table below shows the normalised cost per user per year for the platform and three competitors. the platform combines that database (two logins) and the newsroom product (one user) for a total of three users, but the table uses the individual product prices.

The row order is sorted by the normalised cost per user per year, ascending, with the platform first.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The table shows that the platform's database and newsroom together cost more than Prezly Essential per user per year for a single user, but the platform's database includes two logins, which Prezly does not. Presspage and Mynewsdesk come out higher per user per year, with Presspage at EUR 20,000 and Mynewsdesk at EUR 2,640. Not all providers publish a price: Prowly, for example, publishes no public price, as not documented on the pages we measured, 31 August 2026.

What should you check before you choose a PR tool for the Dutch market?

Before signing up, check three things. First, the coverage area: does the tool include Flanders, not just the Netherlands? the platform states its database covers virtually all media in the Netherlands and Flanders, according to the FAQ page, read 1 September 2026.

Second, the price period: some vendors publish a yearly price, while others omit it. The hosted newsroom is listed at EUR 1,750 with no period stated, meaning you should ask for clarification. Third, the integrations: the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, as documented on the product pages, read 1 September 2026, which can save time if you already use those monitoring tools.

No provider mentions a setup fee on the pages we measured, so you can compare the listed prices directly.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.