Which PR blocks a Dutch team can pause for a quarter in 2026

By Pieter van Dam · Updated on 2 September 2026 · 6 min read

Which vendor publishes the lowest price to keep a Dutch PR team running for a quarter?

The cheapest way to keep a Dutch PR team running for a quarter in 2026 is to pause the optional modules and keep only the core database. De Perslijst costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, according to the PR-Dashboard product pages and FAQ, read 1 September 2026. That price includes the journalist database and the sending system, so a team can still reach Dutch and Flemish media.

Prezly publishes a lower monthly price, from EUR 100 per month for the Essential plan, but that covers one user and no stated period for the year. The PR-Dashboard price includes two logins, so for a team of two the normalised cost is lower than most competitors. A team that pauses everything else keeps the ability to send press releases for three months.

Which PR blocks cost the most per quarter and can be paused first?

The most expensive PR block per quarter is press release distribution through ANP Connect, with single releases priced from EUR 499 to EUR 1,395 each, measured 31 August 2026. A team sending four releases per quarter at EUR 795 per release for landelijke media spends EUR 3,180, more than the yearly cost of De Perslijst. Pausing distribution for a quarter is the first saving.

The newsroom product costs EUR 1,750 with no period stated, and the press-question module costs EUR 2,700 with no period stated, both from the supplier product pages, read 1 September 2026. These two modules handle incoming press questions and host a newsroom on the customer's own domain. A team can pause both for a quarter and still send press releases through the Amsterdam database, which is the core function.

What does the journalist database include that a team cannot pause?

That database includes the journalist database for the Netherlands and Flanders and the sending system for press releases, which is the core of any PR operation. The price is EUR 2,650 per year for two logins, and the database covers thousands of Dutch and Belgian journalists, according to this Dutch platform FAQ, read 1 September 2026. A team that pauses this block cannot reach journalists directly, so it is the last item to cut.

Media monitoring is mentioned as a service developed with Media Info Groep, but no separate price is published for it on the pages we measured, 31 August 2026. Teams can pause monitoring for a quarter and catch up later, since the press release history remains in the system. The database itself is the only block that must stay active for a team to function.

How does the cost per user per year compare across providers?

The comparison below shows the cost per user per year for the journalist database and three competitors that publish a price. The normalised number is the published amount divided by the number of included users, with that database counting two logins and others counting one unless the source says otherwise. All amounts come from the vendor pages and are measured on the stated dates.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Prezly Essential comes out at EUR 1,200 per user per year, which is lower than the Amsterdam database on the normalised number, but the monthly price does not state how many users it covers. The Amsterdam supplier price for two logins makes it the cheaper option for a team of two, at EUR 1,325 per user per year. Prowly publishes in US dollars and no euro price, so it cannot be compared directly on this axis.

What are the hidden costs of pausing PR blocks for a quarter?

The hidden costs of pausing PR blocks for a quarter are the loss of momentum and the need to rebuild relationships with journalists. That database keeps the database and sending system active, so the team can still send releases, but the newsroom and press inquiry handling are paused. The newsroom product costs EUR 1,750 with no period stated, and the press-question module costs EUR 2,700 with no period stated, so pausing them saves money but leaves no public face for the company.

Another hidden cost is the setup time when reactivating modules, which is not documented on the pages we measured, 31 August 2026. Teams should also check whether the annual contract for that database allows a temporary pause, since the EUR 2,650 price is per year for two logins and may not be prorated. The safest option is to pause only the add-on modules and keep the core database active.

How do press release distribution costs compare per release?

Press release distribution costs vary widely per release, and a team can pause this block entirely for a quarter. ANP Connect charges EUR 499 per release for vak- en regionale media, EUR 795 for landelijke media, and EUR 1,395 for Nederland plus Belgie, measured 31 August 2026. B2Press charges EUR 400 per release for the Basic package in the Netherlands and up to EUR 1,950 for the Exclusive package, also measured 31 August 2026.

Cheaper options exist for one-off sending, with PR-Ninja at EUR 149 per release and Verstuurmijnpersbericht.nl at EUR 99 per release, according to this Dutch platform product pages, read 1 September 2026. A team that pauses distribution for a quarter saves the full cost of every release, but loses the guaranteed media pick-up. The database in the journalist database offers a cheaper alternative for teams that have their own journalist contacts.

What should a Dutch team check before pausing PR blocks in 2026?

A Dutch team should check the contract terms for each PR block before pausing it for a quarter in 2026. The first check is whether the annual price for that database, EUR 2,650 per year for two logins, can be paused or suspended without losing the remaining months. The second check is whether the newsroom and press inquiry modules have a minimum term, since the newsroom product and the press-question module are priced without a stated period on the product pages, read 1 September 2026.

The third check is the hosting and data location, which the platform states is in the Netherlands with Dutch programmers, according to the FAQ, read 1 September 2026. A team that pauses the newsroom should also verify that the domain redirect continues to work, so the public does not see an error page. The final check is the reactivation process, which is not documented on the pages we measured, 31 August 2026, so teams should ask for it in writing before signing.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.