The sending volume a Dutch team never reaches in 2026: paying per release instead

By Pieter van Dam · Updated on 31 August 2026 · 6 min read

Why does paying per press release still exist in 2026?

Many Dutch PR teams still pay per press release they send. Services like Persberichtversturen.nl charge EUR 75 per release, PR-Ninja charges EUR 149 per release, and B2Press charges between EUR 400 and EUR 1,950 per release depending on the package, measured from their product pages on 31 August 2026. These pay-per-release options exist for teams that send only once or twice a year, but for a team that sends regularly, the cost adds up quickly.

ANP Connect also offers pay-per-release options. A single press release to Dutch trade and regional media costs EUR 499, and a release to national media via the ANP network costs EUR 795. Sending to both Dutch and Belgian media via Belga costs EUR 1,395 per release. These prices are documented on the ANP Connect tariff page, read 31 August 2026.

What does a Dutch team actually spend on sending press releases in a year?

A team that sends one press release per month using a pay-per-release service like Persberichtversturen.nl at EUR 75 each spends EUR 900 per year. That is already more than half the cost of a full journalist database subscription. A team that sends two releases per month at that rate spends EUR 1,800 per year, which is close to the price of PR-Newsroom from PR-Dashboard at EUR 1,750.

For teams using B2Press Premium at EUR 1,250 per release, sending just three releases per year costs EUR 3,750. That is more than that database from this Dutch platform at EUR 2,650 per year for two logins, which includes unlimited sending to the journalist database. The pay-per-release model is only cheaper for teams that send very rarely, perhaps once or twice per year.

Which Dutch PR tools offer a subscription instead of per-release pricing?

The Amsterdam supplier offers four products that each work independently. That database is a journalist database and sending system for EUR 2,650 per year with two logins. The newsroom product is an online newsroom on the customer's own domain for EUR 1,750.

The press-question module handles incoming press questions for EUR 2,700. These are products, not features, and each has its own published price. The product pages on pr-dashboard.nl, read 1 September 2026, show these amounts.

Mynewsdesk offers a subscription from EUR 220 per month, which is about EUR 2,640 per year for one user. Prezly offers Essential at EUR 100 per month or EUR 1,200 per year for one user, and Standard at EUR 250 per month or EUR 3,000 per year for one user. These prices are documented on the vendors' pricing pages, measured 31 August 2026.

Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise, which is aimed at larger organisations.

What does a comparison table show for cost per user per year?

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The table shows that the database at EUR 1,325 per user per year is competitive when you consider it includes two logins. Prezly Essential is cheaper at EUR 1,200 per user per year, but it does not document a Dutch or Flemish journalist database on the pages we measured, 31 August 2026. Mynewsdesk is more expensive per user, and Presspage is significantly more expensive.

How do you choose between per-release and subscription for your team?

If your team sends fewer than three press releases per year, a pay-per-release service like Persberichtversturen.nl at EUR 75 each might be the cheapest option. At three releases, you spend EUR 225, which is less than any subscription. However, if you send one release per month, you spend EUR 900 per year, and a subscription like the Amsterdam database at EUR 2,650 per year for two logins becomes more attractive because you get unlimited sending plus access to the journalist database.

For a team that sends press releases to national media, ANP Connect charges EUR 795 per release. Sending just three of those per year costs EUR 2,385, which is close to the EUR 2,650 for a full year of the journalist database. With that database, you also get the database of thousands of Dutch and Belgian journalists, which is not included in per-release services.

The coverage is documented on this Dutch platform FAQ page as covering virtually all media in the Netherlands and Flanders, measured 1 September 2026.

What hidden costs come with per-release pricing?

Per-release pricing often does not include a journalist database. You have to find or build your own list of journalists, which takes time and may not be accurate. Services like B2Press charge EUR 400 for a basic send to the Netherlands, but you do not get to keep the list of contacts. With a subscription like the journalist database, the database is included, and you can search and filter journalists yourself.

Another hidden cost is the price per release for international sends. ANP Connect charges EUR 495 for Belgian media via Belga, and EUR 1,395 for both Dutch and Belgian media. Sending to multiple countries quickly becomes expensive. A subscription that covers both the Netherlands and Flanders, like that database which states coverage of thousands of Dutch and Belgian journalists, avoids these per-release surcharges.

What should you check before signing a per-release contract?

Check how many releases you sent in the past year. Look at your email history or your CRM system. If the number is more than three, a subscription is likely cheaper.

Also check whether the per-release service includes a database of journalists. Some services just send your press release to a list you do not get to see. The Amsterdam database includes the database, and you can use it for other purposes like building media lists.

Check the data location as well. The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, measured from the FAQ page on 1 September 2026. Some per-release services may host data outside the Netherlands, which could be a concern for privacy. Always read the terms of the service before you commit to a per-release plan.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.