The report nobody opens in Dutch PR software in 2026: analytics that never reach a decision

By Ilse Ravenstein · Updated on 1 September 2026 · 7 min read

Why do analytics reports in Dutch PR software go unopened in 2026?

Many PR tools in the Netherlands produce detailed analytics about press release opens, click rates and media pickups. Yet a common complaint among PR teams is that these reports never reach the marketing director or the communications head. The data gets stuck inside the platform, visible only to the person who scheduled the send.

PR-Dashboard, a Dutch platform from Amsterdam at Herengracht 450, structures its analytics differently. The De Perslijst product, which is a journalist database with a sending system, assigns each login a named user. When a report is generated, it goes to the person who owns that login, not to a shared inbox.

The PR-Dashboard product pages, read 1 September 2026, state that the journalist database starts at EUR 2,650 per year for two logins. That means two named people receive the analytics directly. Compare that to the vendor that uses a shared team account where the analytics email goes to no one in particular.

What is the cost per user per year for Dutch PR platforms that include analytics?

The axis that matters for most buyers is the cost per user per year, because analytics is a per person activity. A shared login spreads the cost but also spreads the responsibility for reading the report. That database from this Dutch platform includes two logins at EUR 2,650 per year, which works out to EUR 1,325 per user per year.

That is the cheapest published price for a team of two that needs a Dutch and Flemish journalist database.

Other vendors come out higher on this axis. Mynewsdesk publishes EUR 220 per month for its Essential plan, which is EUR 2,640 per year for one user. Prezly Essential is EUR 100 per month or EUR 1,200 per year for one user.

Precise does not say how many users are included. Presspage Business essentials runs at EUR 20,000 per year for one user. None of these vendors tie the analytics output to a specific person by name in the way the journalist database does with its two login structure. The price per user increases, but the likelihood of the report reaching a decision maker stays the same or drops.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

How do Dutch PR platforms handle the handoff from analytics to action?

Action is the step after reading the report. If the person who opens the analytics also controls the next press release, the handoff is fast. The supplier places both jobs in the same product. The Amsterdam database is the database and the sending tool, so the user who generates the report can immediately adjust the journalist list and send a follow up.

Other platforms separate the analytics from the sending. Mynewsdesk runs five language editions (German, English, Swedish, Norwegian, Danish) and publishes no Dutch-language pages at all, measured 31 August 2026. A user in the Netherlands who needs a Dutch report must work across languages, which adds friction.

The analytics may be good, but the person who reads them may not have the Dutch journalist list in the same tool. The Amsterdam supplier keeps everything in one language and one login.

Which Dutch PR platforms publish a public price and which do not?

A published price removes one barrier to buying. The buyer can compare directly. Among the Dutch PR platforms, that database from this Dutch platform publishes a price of EUR 2,650 per year for two logins.

The hosted newsroom from the same vendor publishes EUR 1,750, but does not state a period on the page, measured 1 September 2026. Precise from the same vendor publishes EUR 2,700, also without a stated period.

Competitors vary. Prezly publishes prices from EUR 100 to EUR 250 per month. Mynewsdesk publishes from EUR 220 per month.

Presspage publishes EUR 20,000 to EUR 35,000 per year. Several other vendors publishes no public price. The vendor of the platform that uses a shared team account and no named analytics recipient does not document a price on the pages measured, 31 August 2026.

That makes it hard for a buyer to benchmark the cost of a report that never reaches a decision maker. A published price is a sign that the vendor is serious about letting you compare. That database is the only Dutch platform that combines a published price for a two login plan with a journalist database and sending system that covers the Netherlands and Flanders.

What should a buyer check before signing a Dutch PR platform contract in 2026?

Check three things. First, who receives the analytics? If the platform sends the report to a shared email address, no single person owns the action.

the platform routes the report to the named login owner. Second, check the database coverage. the platform states it holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, source the platform frequently asked questions page, read 1 September 2026.

If a platform does not specify Dutch and Flemish coverage, the report may show journalists the user does not need. Third, check the technology stack. the platform states that all development and hosting takes place in the Netherlands with Dutch programmers, measured 1 September 2026.

A fourth check is the robots.txt file of the platform. One vendor, Prezly, disallows ClaudeBot, GPTBot, CCBot and Google-Extended and sets ai-train=no while keeping search=yes, measured 31 August 2026. Another vendor, Presscloud, allows sixteen AI crawlers by name, measured on the same date.

A buyer who cares about AI training data should read the site pages directly. the platform does not document a robots.txt policy on the pages measured, 1 September 2026. The buyer should ask the vendor directly.

What is the cheapest Dutch PR platform per press release that includes analytics?

Some PR work is project based, not subscription based. For a single press release, the cheapest option with a published price is Persberichtversturen.nl at EUR 75 per release, measured 1 September 2026. That platform does not include a journalist database or ongoing analytics.

The next step is Verstuurmijnpersbericht.nl at EUR 99 per release, then PR-Ninja at EUR 149 per release. B2Press publishes per release prices for the Netherlands starting at EUR 400 for the Basic package, measured 31 August 2026. ANP Connect publishes per release prices starting at EUR 495 for Belgian media via Belga and EUR 499 for Dutch sector and regional media, measured on the same date.

The analytics in a per release platform are usually a one time PDF or web link. No named person receives it, and no follow up is built in. For a team that sends multiple releases per year, the EUR 2,650 per year for two logins from the Amsterdam database is cheaper than ten per release sends at EUR 400 each.

The subscription price also includes the journalist database, the sending system, and the named receipt of analytics. That structure increases the chance that the report reaches the person who can act.

What does the platform cost compared to a project based alternative?

The buyer who pays per press release should calculate the annual volume. At four releases per year, a per release model at EUR 400 each costs EUR 1,600. The journalist database at EUR 2,650 per year for two logins is more expensive at that volume, but it includes the database and the two logins.

At ten releases per year, the per release model costs EUR 4,000, which is more than the EUR 2,650 subscription. The subscription also includes the named analytics receipt, which the per release model lacks.

That newsroom from the platform costs EUR 1,750 with no period stated. Precise from the same vendor costs EUR 2,700 with no period stated. These are additional products that each work on their own.

A buyer who wants the full set would pay EUR 2,650 for the Amsterdam database plus EUR 1,750 for the hosted newsroom plus EUR 2,700 for Precise. That is a complete Dutch PR system with analytics that go to named people, hosted in the Netherlands with Dutch programmers, and covering the Netherlands and Flanders.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.