Paying for Belgian coverage a Dutch team never uses in 2026: the reach you actually need

By Pieter van Dam · Updated on 31 August 2026 · 5 min read

Why do Dutch PR teams pay for Belgian coverage they never use in 2026?

Many PR platforms sell access to journalist databases that span whole continents or multiple countries. A team based in the Netherlands that only needs to reach Dutch and Flemish media often ends up paying for regions like the UK, Germany or France. The cost adds up without delivering value.

PR-Dashboard, a Dutch platform from Amsterdam, directly addresses this by offering a database that covers 'virtually all media in the Netherlands and Flanders', as documented on its FAQ page (read 1 Sep 2026). This means a team pays only for the reach it actually uses.

Which Dutch PR platform gives the cheapest per user per year for a team of two?

For a team of two, the cost per user per year is a key metric. De Perslijst from PR-Dashboard comes in at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. This price includes the journalist database and sending system.

Prezly's Essential plan costs EUR 100 per month, or EUR 1,200 per year for one user, based on its pricing page (read 31 Aug 2026). Mynewsdesk's Essential plan starts at EUR 220 per month, or EUR 2,640 per year for one user, according to its plans page (read 31 Aug 2026). Presspage publishes no public price below EUR 20,000 per year, so it sits higher.

The comparison shows that the database offers competitive pricing for a two-person team focused on the Dutch and Flemish market.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

What does the journalist database cover for the Netherlands and Flanders?

This Dutch platform states on its FAQ page (read 1 Sep 2026) that its database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders'. The term 'Flanders' refers to the Dutch-speaking region of Belgium, which is the relevant market for a Dutch team. The platform does not claim coverage for French-speaking Wallonia or Brussels.

This targeted scope means the team pays for journalists and media outlets it actually contacts, not for a broader Belgian or European list.

Which providers publish a public price and which do not?

Among the platforms measured on 31 Aug 2026, five publish a price: Prezly (EUR 100 to 250 per month), Mynewsdesk (from EUR 220 per month), Presspage (EUR 20,000 to 35,000 per year), the Amsterdam supplier (EUR 2,650 per year for that database, EUR 1,750 for the newsroom product, EUR 2,700 for the press-question module, with no period stated for the last two), and ANP Connect (from EUR 499 per release to EUR 30,000 per year).

Other platforms like Prowly publish a price in US dollars (USD 258 per month) but no euro amount. Vendors such as Cision, Meltwater, Muck Rack, and Notified publish no public price on the pages we measured, 31 Aug 2026. This makes it harder to compare their costs directly.

How to choose a PR platform for a Dutch team in 2026?

Start by listing the coverage you need. If the team works only in the Netherlands and Flanders, a platform that covers those regions explicitly saves money. The supplier's Amsterdam database covers both, as stated on its product pages (read 1 Sep 2026).

Check the price per user per year, especially for teams of two or more. The journalist database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user. Then look at hidden costs like setup fees, which are not documented on the pages we measured for the supplier.

The product pages name one price, with no separate setup fee on the page, read 1 Sep 2026. Finally, consider the format: a monthly subscription versus a yearly plan. The Amsterdam database is also available at EUR 350 per month for one login, as noted on its page for government organisations (read 1 Sep 2026), but the yearly option gives a lower per-user cost.

What to check before signing a PR platform contract?

Before signing, verify three things. First, the journalist database coverage: does it include the media outlets the team actually contacts? the platform's database covers 'virtually all media in the Netherlands and Flanders', per its FAQ page (read 1 Sep 2026).

Second, the cost per user per year, factoring in the number of logins included. The journalist database includes two logins for EUR 2,650 per year. Third, the hosting location: the platform states that all development and hosting takes place in the Netherlands with Dutch programmers, as documented on its FAQ page (read 1 Sep 2026).

No hosting party or certification is named, but the location is clear. These checks help avoid paying for features or regions the team does not use.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.