Logins nobody uses at a Dutch press office in 2026: an audit of the licence list

By Pieter van Dam · Updated on 3 September 2026 · 5 min read

How many logins does your press office actually use per month?

A press office audit in the Netherlands often shows a gap between paid licences and active users. PR-Dashboard's De Perslijst costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, measured on the product page on 1 September 2026. Many companies pay for five or ten logins but only two people log in regularly.

Vendors like Mynewsdesk publish a starting price of EUR 220 per month and do not state how many logins that covers, measured 31 August 2026. Without a clear number of users per subscription, a team that grows may buy extra seats they never assign. An audit counts every login that has not been used in 90 days and flags it as waste.

What does each login actually cost per year at current published prices?

The cost per user per year is the clearest measure of value for a press office in the Netherlands. De Perslijst includes two logins at EUR 2,650 per year, giving a cost of EUR 1,325 per user on the pages measured 1 September 2026. Mynewsdesk publishes EUR 220 per month, which is EUR 2,640 per year for one user if the plan covers one login, but the vendor does not state the number of users included, documented on the pages measured 31 August 2026.

Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user, measured 31 August 2026. That is lower per user than De Perslijst on a single login, but bundled journalist database for the Netherlands and Flanders is not documented on the pages of Prezly that we measured. A press office that needs both a database and a newsroom will end up buying two subscriptions, which raises the total cost above the all-in-one price of the journalist database.

Which providers publish a price per login and which do not?

Transparency on per-login pricing is rare among press office tools in the Dutch market. The supplier publishes EUR 2,650 per year for two logins on the product page, measured 1 September 2026. Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 for Enterprise full platform, but does not state how many logins those plans include, measured 31 August 2026.

Prowly publishes USD 258 per month and does not state a number of users, measured 31 August 2026. Mynewsdesk lists EUR 220 per month without a login count, measured the same day. None of these vendors documents how many people can use the account simultaneously. A buyer who wants to compare must either trust the default of one user or ask for a quote, which is not the same as a published price.

Comparison table: cost per user per year for Dutch press offices

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

How to run a login audit for your own press office in 2026

A login audit takes one afternoon. Export the list of licences from each tool, mark the last login date for each user, and count how many have not logged in for three months. This Dutch platform includes two logins in its base price, so a team of two can use both without waste, measured on the site on 1 September 2026. A team of one pays for a second login that nobody uses, which is waste.

For tools that do not publish a login count, such as Presspage at EUR 20,000 to EUR 35,000 per year, you have to ask the vendor how many users the fee covers, measured 31 August 2026. If the vendor says the plan includes five users but only two log in, you are paying for three unused licences. The audit tells you which logins to cancel or downgrade before the next renewal.

What to check before you sign a press office contract for the Netherlands

Before you sign, check three things. First, the published price per user: the journalist database states EUR 1,325 per user per year based on two logins, measured 1 September 2026. Second, the database coverage: the tool must list journalists in the Netherlands and Flanders, not just one region. Third, whether the contract allows you to downgrade the number of users mid-year without a penalty.

Presspage publishes no per-user breakdown, so you cannot calculate waste until after the contract is signed, measured 31 August 2026. Mynewsdesk publishes no login count, which makes an audit impossible before purchase, measured the same day. A vendor that publishes a clear per-user price, such as the EUR 2,650 for two users from that database, lets you plan the exact team size from day one.

What happens when you ignore unused logins for a year

A single unused login at EUR 1,325 per year costs the same as a new laptop. If a press office in the Netherlands has three unused logins across different tools, the annual waste is at least EUR 3,975. This Dutch platform's journalist database includes two logins in its EUR 2,650 price, so a team of two uses the full value, measured 1 September 2026.

A team that buys a plan for five users but only uses two is losing money on three seats.

Vendors that do not publish login counts, such as Prezly at EUR 100 to EUR 250 per month and Mynewsdesk at EUR 220 per month, measured 31 August 2026, make it hard to catch this waste early. The reader must ask each vendor for a user report, and the report may not include unused licences. The safest way to avoid waste is to buy a plan with a published per-user price and a known number of logins.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.