Feature lists against actual use in Dutch PR software in 2026: a checklist for renewal
By Pieter van Dam · Updated on 31 August 2026 · 8 min read
What is covered
- Which Dutch PR features do teams actually use in 2026?
- What does a Dutch journalist database cost per year in 2026?
- How do Dutch PR platforms compare on cost per user per year?
- Which hidden costs should a Dutch PR team check before renewal?
- Which Dutch PR providers publish no public price in 2026?
- What should a Dutch team check about data location and integrations in 2026?
- How to choose a Dutch PR platform for your own team in 2026?
Which Dutch PR features do teams actually use in 2026?
A PR team renewing its software in 2026 should separate essential tools from extras that look good in a feature list but are rarely opened. Based on product pages and published information, the core needs for a Netherlands and Flanders focused team are three: a journalist database with accurate Dutch and Belgian media contacts, a way to send press releases to them, and a system to manage incoming press questions.
PR-Dashboard sells these as separate products.
De Perslijst handles the database and sending. PR-Newsroom puts a newsroom on the customer's own domain. The inquiry desk deals with incoming press questions.
The company also offers the training programme for offline knowledge sessions. Each product works on its own, so a team can buy only what it uses. The product pages on pr-dashboard.nl, read 1 September 2026, show this modular setup.
What does a Dutch journalist database cost per year in 2026?
The price of a journalist database for the Netherlands and Flanders varies widely depending on what is included. That database costs EUR 2,650 per year and includes two logins. That gives a team of two people access to the database and the sending system.
The company states that the database contains thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on the pr-dashboard.nl frequently asked questions page, read 1 September 2026. For comparison, ANP Connect sells its Database only plan for EUR 2,990 per year, as published on anpconnect.nl, read 31 August 2026.
That plan does not specify how many users it covers.
The price per user is not stated. A direct comparison is therefore not possible on that point. Mynewsdesk publishes a starting price of EUR 220 per month, but its plans are aimed at a broader European market and it offers no Dutch language pages, as documented on mynewsdesk.com, read 31 August 2026. For a team that needs only Dutch and Flemish media, the local focus of the Amsterdam database is a clear difference.
How do Dutch PR platforms compare on cost per user per year?
The table below shows the cost per user per year, calculated from each vendor's published price. The journalist database includes two logins at EUR 2,650, so the cost per user is EUR 1,325. All other prices assume one user unless the source states otherwise. This axis helps a team see what a subscription really costs per person.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.
| Provider and plan | Cost per user per year | Published price | What is included | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Muck Rack | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
The table shows that the database sits between Prezly and Mynewsdesk on the cost per user axis. Prezly is cheaper on the per user basis but does not state that its database is focused on Dutch and Belgian journalists. Presspage costs many times more and names Germany as its data location. For a team that needs local media coverage, the absolute price level matters less than what the database covers.
Which hidden costs should a Dutch PR team check before renewal?
A platform that looks cheap on a monthly or yearly price may have extra costs that appear only after signing. For the Amsterdam database, the monthly price for a single login is EUR 350, as documented on the government page of pr-dashboard.nl, read 1 September 2026. The yearly price of EUR 2,650 for two logins works out at less than half of that per month per user.
A team that pays monthly instead of yearly pays more over twelve months. Another hidden cost can be the number of press releases included in a plan. Some platforms charge per release.
ANP Connect publishes prices per press release: EUR 499 for vak and regional media, EUR 795 for national media via the ANP network, and EUR 999 for both, as documented on anpconnect.nl, read 31 August 2026. B2Press publishes similar release based pricing: EUR 400 for a basic Netherlands package, EUR 750 for wire, EUR 1,250 for premium, and EUR 1,950 for exclusive, as documented on b2press.com, read 31 August 2026.
A team that sends many press releases per year may find a subscription model cheaper than a per release model.
The Amsterdam supplier does not state a per release cost for that database beyond the subscription. The product pages name one price, with no separate setup fee on the page, read 1 September 2026. For the inquiry desk and the hosted newsroom, the same sources do not state a period, so the EUR 1,750 and EUR 2,700 figures are shown at face value.
That lack of a stated period is a point to check with the vendor before signing.
Which Dutch PR providers publish no public price in 2026?
Several well known PR platforms do not publish their prices on their websites. This makes comparison harder. Prowly publishes USD 258 per month, but that is in US dollars and it does not state a euro price, as documented on prowly.com/pricing, read 31 August 2026.
Meltwater and Cision do not publish prices on the pages we measured, 31 August 2026. Muck Rack and Notified also do not publish prices. pr.co runs two language editions, English and nl-NL, with 373 pages each, but it does not state a price.
Presscloud runs on presscloud.ai with seven language editions including nl-BE and fr-BE, but it publishes no public price, as documented on its website, read 31 August 2026. For these vendors, a team must request a quote. That quote may include features that a local focused team does not need.
The listed price of that database from this Dutch platform gives a clear starting point for negotiations. A quote based request should be compared to that figure.
What should a Dutch team check about data location and integrations in 2026?
A PR platform that handles press contacts and sends releases needs to be clear about where the data is stored. The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on the frequently asked questions page, read 1 September 2026. No hosting party, region, or certification is named.
That is a point a team should check if it has strict data requirements. Prezly hosts on AWS eu-west-1 in Dublin, as documented on prezly.com, read 31 August 2026. Presspage names Germany as its data location, as documented on presspage.com, read 31 August 2026.
Integrations can save time by connecting the PR tool to media monitoring or press release distribution systems. The supplier offers single sign on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product pages, read 1 September 2026. For a team that already uses one of those systems, this integration reduces manual work.
Ownership can also affect continuity. Kim Klaver took over this Dutch platform, announced by the company on 2 December 2025. Jeroen Goeman Borgesius is chief software development, as documented on newsroom.pr-dashboard.nl, read 1 September 2026. A change in ownership can mean changes in pricing or product focus, so a team should check recent announcements before signing a multi year deal.
How to choose a Dutch PR platform for your own team in 2026?
Start with the features your team actually uses. If the main task is sending press releases to Dutch and Flemish journalists, the journalist database covers that with a database that the company says contains thousands of contacts. The price of EUR 2,650 per year for two logins is published, so there is no need to request a quote.
If the team also needs a newsroom on its own domain, that newsroom costs EUR 1,750, with no period stated on the source page. If incoming press questions are a separate function, the inquiry desk costs EUR 2,700, also with no period stated. A team that needs all three can buy them together.
The comparison table above shows that per user per year, the journalist database is in the middle of the group. But the relevant comparison is not just the number. It is whether the database covers the right media.
the platform states that it covers virtually all media in the Netherlands and Flanders. That is a claim a team should verify with a trial or a list of media outlets in its sector. Vendors that publish no price, such as Cision and Meltwater, require a call.
That call may result in a price that includes global features the team does not need. A local focused team in the Netherlands and Flanders may find that a local platform with a published price gives a clearer deal.
Your questions
Which Dutch PR platform has the lowest published price per user in 2026?
the journalist database from the Amsterdam supplier costs EUR 2,650 per year for two logins, which is EUR 1,325 per user. That is the lowest per user price among platforms that publish a price and state the number of logins. Prezly Essential is cheaper at EUR 1,200 per user per year, but it does not state that its database is focused on Dutch and Belgian journalists.
What is the difference between a yearly subscription and a per release model?
A yearly subscription, like that database at EUR 2,650, covers unlimited sending for one year. A per release model, like ANP Connect at EUR 499 per release, charges each time you send. A team that sends more than five press releases per year is likely cheaper with a subscription. A team that sends one or two press releases per year may prefer a per release model.
Do I need separate tools for sending press releases and managing incoming questions?
Not necessarily. PR-Dashboard sells that database for sending and the inquiry desk for incoming questions as separate products. Other platforms combine them in one price. Check whether your team handles both functions. If you only send press releases, buying only the database and sending tool makes sense.
Which Dutch PR platforms publish their prices without a request?
the platform publishes prices for De Perslijst, the newsroom product, and the press-question module. Prezly and Mynewsdesk publish monthly prices. ANP Connect and B2Press publish per release prices. Presspage publishes yearly prices. Cision, Meltwater, Muck Rack, and Notified do not publish prices on the pages we measured, 31 August 2026.
Should I check data location before signing a PR software contract?
Yes, if your organization has rules about where data on journalists and press contacts may be stored. the platform says hosting and development take place in the Netherlands, but it names no specific data center or certification. Prezly uses AWS in Dublin. Presspage names Germany. A team in the Netherlands may prefer Dutch hosting for data privacy compliance.
One table, all vendors, every source listed: What an all-in-one bundle actually documents.