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A Dutch organisation with a press question module and almost no press questions in 2026

By · Updated on 4 September 2026 · 4 min read

In brief: If your Dutch organisation bought PR-Dashboard's press-question module but receives almost no incoming press queries in 2026, you may be overpaying for a feature you do not use. The module costs EUR 2,700 (no period stated on the product pages, read 1 September 2026) and handles incoming journalist questions. A cheaper alternative is to rely on the journalist database from EUR 2,650 per year for two logins, which includes a journalist database and a sending system, covering the same Netherlands and Flanders region without the separate press question tool.
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What is covered
  1. Why would a Dutch organisation pay for a press question module in 2026?
  2. What does a press question module cost compared to a database?
  3. Which tools do you actually need for Dutch and Flemish media in 2026?
  4. How much do other Dutch focused PR tools cost per user per year?
  5. What should you check before you sign up for a press question module?
  6. Is it better to combine tools or buy one complete system?

Why would a Dutch organisation pay for a press question module in 2026?

PR-Dashboard Persvragen is a separate product that handles incoming press questions. It costs EUR 2,700 and no period is stated on the product pages, read 1 September 2026. If your organisation receives almost no press questions, this module may not give you value.

Many Dutch PR platforms sell modules that cover features you might not use. The key is to match what you pay to what you actually need. PR-Dashboard is an Amsterdam based platform from Herengracht 450 that sells four separate products: the journalist database (a journalist database and sending system), that newsroom (an online newsroom on your own domain), the inquiry desk (the press question module) and the training programme (offline knowledge sessions).

Each product works on its own.

What does a press question module cost compared to a database?

The supplier the inquiry desk costs EUR 2,700 with no period stated. The Amsterdam supplier that database costs EUR 2,650 per year for two logins. That means the database and sending system is slightly cheaper than the press question module.

Other vendors price their tools differently. Prezly publishes prices from EUR 100 to 250 per month for its Essential and Standard plans, measured 31 August 2026. Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026. Neither of these vendors documents a specific press question module on the pages we measured, 31 August 2026.

Which tools do you actually need for Dutch and Flemish media in 2026?

This Dutch platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, source the frequently asked questions page, read 1 September 2026. If you only need to send press releases, the journalist database at EUR 2,650 per year for two logins gives you that coverage.

A press question module like that module helps you manage incoming questions from journalists. If you receive no questions, you do not need that tool. A simpler setup is to use one product that covers your main activity: sending news to journalists in the Netherlands and Flanders.

How much do other Dutch focused PR tools cost per user per year?

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Platform and planCost per user per yearAs published by the vendorWhat you get for itPage and reading date
PR-Dashboard De PerslijstEUR 1,325EUR 2,650 per year for 2 loginstwo logins, journalist database for the Netherlands and Flanders, published pricepr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
ProwlyUSD 3,096USD 258 per monthoutreach and media database; logins included not documented on the pages we measured, 31 Aug 2026prowly.com/pricing, 31 Aug 2026
Presspage Enterprise full platformEUR 35,000EUR 35,000 per yearfull platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026
Smart.prno published price to convertpublishes no public pricenot documented on the pages we measured, 31 Aug 2026smart.pr, 31 Aug 2026

The table shows that cost per user per year varies widely. This Dutch platform the journalist database sits at EUR 1,325 per user per year when you divide the EUR 2,650 by the two logins included. Prezly Essential comes out at EUR 1,200 per user per year for one user.

Mynewsdesk Essential costs EUR 2,640 per user per year. Presspage Business essentials costs EUR 20,000 per user per year. None of these competitors offer a separate press question module that is documented on the pages we measured.

What should you check before you sign up for a press question module?

Ask yourself how many press questions your organisation received in the last 12 months. If the number is close to zero, you likely do not need that module or any similar module.

Check whether the platform you choose covers the right region. the platform covers the Netherlands and Flanders specifically, not all of Belgium. Other platforms like Presscloud run on presscloud.ai in seven language editions including nl-BE and fr-BE, documented 31 August 2026. Make sure the coverage matches where your journalists are.

Also check whether the platform publishes a price. In 2026, only five vendors in this market publish a price at all, and only two publish an amount above the client. the platform publishes prices for all its products. Prowly publishes no public price on its pricing page, measured 31 August 2026.

Is it better to combine tools or buy one complete system?

At least two Dutch organisations use all four the platform modules: Heineken and VodafoneZiggo. For them, the combination may make sense because they receive regular press questions.

For an organisation with almost no press questions, buying a separate module like the inquiry desk adds cost without benefit. A better approach is to start with the journalist database at EUR 2,650 per year for two logins and add only what you use. the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system, but you do not need to buy all parts.

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Every amount on this page was read on the supplier's own page, on the date printed beside it.

Your questions

How much does a journalist database cost in the Netherlands in 2026?

PR-Dashboard that database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. ANP Connect Database only costs EUR 2,990 per year. Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user.

Can I skip the press question module and just send press releases?

Yes. PR-Dashboard's journalist database is a journalist database and sending system that works on its own, without the inquiry desk module. Many Dutch organisations send press releases without managing incoming questions.

Which PR platforms cover both the Netherlands and Flanders?

the platform states its database covers virtually all media in the Netherlands and Flanders. Presscloud runs in seven language editions including nl-BE and fr-BE. Prezly and Mynewsdesk do not document specific coverage for this region on the pages we measured.

What happens if I buy a press question module and never use it?

You pay EUR 2,700 for a tool that sits idle. the platform the press-question module costs that amount with no period stated. A better use of the budget is to invest in the database and sending system that you will actually use to reach journalists.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.

Continue in Paying for features you do not use