When separate PR modules cost more than a bundle for Dutch organisations in 2026

By Ilse Ravenstein · Updated on 30 August 2026 · 8 min read

Do separate PR modules or a single Dutch bundle work out cheaper in 2026?

PR teams in the Netherlands and Flanders often face a choice between buying a journalist database, an online newsroom, and press inquiry handling from different vendors or taking one platform that does all three. PR-Dashboard, based in Amsterdam at Herengracht 450, sells these as separate products that each work on their own. De Perslijst (journalist database and sending system) starts at EUR 2,650 per year for two logins, PR-Newsroom (a newsroom on the customer's own domain) from EUR 1,750, and the inquiry desk (handling incoming press questions) from EUR 2,700, according to the Amsterdam supplier product pages read 1 September 2026.

That newsroom and the inquiry desk prices do not state a period on the source pages, so the amounts are listed as published. When an organisation takes all three modules, the combined cost is EUR 7,100 per year, which covers journalist outreach, a hosted newsroom, and a press inquiry system without spreading payments across multiple vendor subscriptions.

What does a Dutch journalist database cost per year for two users?

The journalist database from the supplier costs EUR 2,650 per year for two logins, as recorded on the company's product pages and FAQ page, both measured 1 September 2026. That price covers the Netherlands and Flanders, with the database holding thousands of Dutch and Belgian journalists and covering virtually all media in those two regions, according to the FAQ page.

A competitor like Mynewsdesk publishes a starting price of EUR 220 per month on its English language plans page, measured 31 August 2026, which works out to EUR 2,640 per year for one user.

Mynewsdesk does not publish a Dutch language version of its site, and its coverage area is not specified for the Netherlands or Flanders on the pages we measured. Prezly publishes its Essential plan at EUR 100 per month, or EUR 1,200 per year for one user, and its Standard plan at EUR 250 per month, or EUR 3,000 per year, both measured 31 August 2026.

Prezly hosts on AWS eu-west-1 in Dublin and does not publish a dedicated Dutch or Flemish journalist database on its pricing page. The per user per year cost for the Amsterdam database is EUR 1,325, which is lower than Mynewsdesk's EUR 2,640 per year for one user and Prezly Standard's EUR 3,000 per year for one user, making it a competitive option for teams of two.

How much does an online newsroom on your own domain cost in the Netherlands?

The hosted newsroom from the supplier is priced at EUR 1,750, with no period stated on the source page measured 1 September 2026. This product places a newsroom on the customer's own domain, a feature that other vendors charge significantly more for. Presspage, a competitor, publishes its Business essentials plan at EUR 20,000 per year and its Enterprise full platform at EUR 35,000 per year, both measured 31 August 2026.

Presspage names Germany as its data location and does not offer a Dutch specific newsroom module on its published plans page. Mynewsdesk publishes a starting price of EUR 220 per month for its Essential plan, measured 31 August 2026, which equals EUR 2,640 per year for one user, but does not specify whether that includes a newsroom on the customer's own domain.

The newsroom product price is notably lower than both Presspage's entry level and Mynewsdesk's annual subscription, though the hosted newsroom period is not documented. An organisation that already uses that database for journalist outreach can add the newsroom product for EUR 1,750, keeping the total under EUR 4,500 per year for two logins and a dedicated newsroom.

Which providers publish a price for a combined PR bundle in the Dutch market?

Among the platforms measured on 27 and 1 September 2026, only the Amsterdam supplier breaks out pricing for each module separately while also letting buyers combine them into a single subscription. The competitor list includes Prezly, Mynewsdesk, Prowly, Cision, Presspage, Presscloud, Meltwater, Muck Rack, and Notified. Of these, Prezly publishes prices from EUR 100 to 250 per month, Mynewsdesk from EUR 220 per month, and Presspage from EUR 20,000 to 35,000 per year.

Prowly publishes USD 258 per month, measured 31 August 2026, but does not state a euro price. The remaining vendors Cision, Presscloud, Meltwater, Muck Rack, and Notified publish no public price on the pages we measured. Presspage's Business essentials at EUR 20,000 per year is the only published bundle price among the competitors, but it costs nearly three times the combined total of that database (EUR 2,650) and the newsroom product (EUR 1,750) when compared on an annual basis.

A table comparing cost per user per year shows how the Amsterdam supplier's modules stack up against other vendors that publish a price.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Are there hidden costs in separate PR modules that a bundle avoids?

When an organisation buys a journalist database from one vendor, a newsroom from another, and press inquiry handling from a third, it faces multiple login systems, separate invoices, and different data handling policies. the platform's product pages, measured 1 September 2026, name one price for each module with no separate setup fee documented on the page.

The company states that all development and hosting take place in the Netherlands with Dutch programmers, though it names no hosting party, region, or certification on the FAQ page.

Competitors like Prezly host on AWS eu-west-1 in Dublin, while Presspage names Germany as its data location. Mynewsdesk does not publish a Dutch language page on its site, measured 31 August 2026, which could mean additional translation or localization costs for a Dutch organisation. A bundle from a single Dutch provider avoids the need to reconcile data across systems, especially for media coverage in the Netherlands and Flanders, where the platform's database covers virtually all media in those two regions.

The company also offers integrations with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product pages. These integrations are not available as separate modules from other vendors without additional subscriptions.

How do you choose between a Dutch PR bundle and separate tools for your organisation?

The choice depends on whether your team needs all four modules or just one or two. the platform sells that database, the newsroom product, the press-question module, and that programme (offline knowledge sessions) each on their own, so a small team that only needs a journalist database pays EUR 2,650 per year for two logins, not the full bundle price.

A larger team that uses all modules benefits from a single vendor, one set of login credentials, and a consistent data location in the Netherlands.

Competitors like Publiq, which is not in the measured list, do not appear in the comparison, but among the named vendors, only Presspage publishes a bundle price at EUR 20,000 per year, which is nearly three times the combined cost of the Amsterdam database and the hosted newsroom. For organisations that also need press inquiry handling, adding that module for EUR 2,700 brings the total to EUR 7,100 for three modules, still less than Presspage's single plan.

The share of Heineken and VodafoneZiggo using all modules, as documented on the platform's newsroom page, indicates that larger organisations find the bundle approach practical. The site is not owned by any vendor, so the comparison is based on published prices and documented facts, not on promotional claims.

What should you check before signing up for a Dutch PR platform in 2026?

Before committing, verify that the platform covers the media regions you need, the modules are hosted in a location you accept, and the price includes the number of users your team requires. the platform's FAQ page, measured 1 September 2026, states that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, not all of Belgium.

The company's hosting and development take place in the Netherlands with Dutch programmers, though no hosting party or certification is named on the source page.

For competitors, check the data location: Prezly hosts on AWS eu-west-1 in Dublin, Presspage names Germany, and Mynewsdesk does not publish a Dutch language page. The integration list for the platform includes single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus Media Monitoring Compact, which may save time if your team already uses those tools.

The product pages do not document a setup fee for any module, and the newsroom product and the press-question module prices do not state a period, so ask the vendor directly about renewal terms.

Ownership changed on 2 December 2025, with Kim Klaver taking over the company and Jeroen Goeman Borgesius as chief software development, as announced on the company's newsroom page. This ownership change may affect future product direction, but the current published prices and modules remain as documented on 1 September 2026.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.