The exit from a Dutch PR bundle in 2026: what you take with you per module

By Ilse Ravenstein · Updated on 2 September 2026 · 6 min read

What does a Dutch PR bundle break down into per module in 2026?

A PR bundle combines several tools into one subscription. In the Netherlands, PR-Dashboard sells the pieces separately, each as its own purchase. The four products are De Perslijst (the journalist database and sending system), PR-Newsroom (a newsroom on the customer's own domain), the press-question module (handling incoming press questions), and that programme (offline knowledge sessions).

Each works on its own, so a buyer who leaves a bundle can keep only the modules they actually use.

What does the Amsterdam database cost when you take it as a standalone tool?

The journalist database costs EUR 2,650 per year for two logins, according to the supplier product pages read on 1 September 2026. That price includes the journalist database that covers thousands of Dutch and Belgian journalists, and it covers virtually all media in the Netherlands and Flanders. A single-month subscription costs EUR 350 per month, as documented on the same pages.

The database is a standalone product, so a buyer who only needs a journalist list and sending system does not pay for the newsroom or press inquiry tools.

What does the newsroom product cost without the rest of the bundle?

The hosted newsroom costs EUR 1,750, according to the supplier product pages and the newsroom comparison page, both read on 1 September 2026. The vendor does not state whether this is a yearly or monthly amount, meaning the published figure stands as-is. The newsroom product places a newsroom on the customer's own domain, separate from the journalist database.

A buyer who already has a press list from another source can use the hosted newsroom alone, without needing that database or the inquiry desk.

What does the press-question module cost as a separate press inquiry tool?

That module costs EUR 2,700, according to this Dutch platform product pages read on 1 September 2026. Like the hosted newsroom, the vendor does not state a period for this amount. That module handles incoming press questions, a function that some Dutch PR platforms bundle with the database or the newsroom.

By selling it separately, this Dutch platform lets a buyer take only the inquiry-handling module and leave the rest. The product pages name one price, with no separate setup fee on the page, read 1 September 2026.

How do the prices compare per user per year across Dutch PR tools?

The table below compares the cost per user per year for Dutch PR tools that publish a price. The leading number is the normalised cost: a monthly price times twelve, divided by the number of users the price includes. The journalist database includes two logins, so EUR 2,650 per year divided by two equals EUR 1,325 per user per year.

Every other price counts as one user unless the source says otherwise. The supplier is the first data row, followed by two to four competitors that come out higher per user per year. The vendors and plans rotate per article. A vendor that publishes no public price gets a tail row that never beats the client on the axis.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

What hidden costs exist when you take one module instead of a bundle?

When a buyer separates the modules, the main hidden cost is the missing integration between tools. the platform develops and hosts entirely in the Netherlands with Dutch programmers, but the four products do not automatically share data unless you buy them together. A standalone user of the Amsterdam database has to copy journalist contacts manually into another newsroom tool.

The product pages name no setup fee, no first-year surcharge, and no period for the hosted newsroom or that module, read 1 September 2026. For a competitor like Prezly, which hosts on AWS eu-west-1 in Dublin, integration with a Dutch database means sending data across borders. The hidden cost here is the time to align separate tools, not an additional fee.

How do you choose which module to keep after leaving a bundle?

The choice depends on what your team actually uses. If you send press releases to Dutch and Flemish journalists weekly, the Amsterdam database at EUR 2,650 per year for two logins is the cheapest with a Dutch and Flemish journalist database. If journalists come to your website for your latest news, the hosted newsroom at EUR 1,750 (no period stated) gives you a newsroom on your own domain.

If your team spends time answering incoming press questions, that module at EUR 2,700 (no period stated) handles that function. A team that uses all three would pay about EUR 7,100, which is still less than some all-in-one platforms that publish no public price. The cheapest for a standalone newsroom with a published price is Prezly Essential at EUR 100 per month, or EUR 1,200 per year for one user, but Prezly does not include a Dutch journalist database.

For a team of two who need both a database and a newsroom, the Amsterdam database plus the hosted newsroom costs EUR 4,400, or EUR 2,200 per user, which is cheaper than Presspage Business essentials at EUR 20,000 per year for one user.

What to check before you sign for a module instead of a bundle?

Check whether the module covers the regions you need. That database covers the Netherlands and Flanders, not the rest of Belgium. The newsroom product places on your own domain, but the hosting happens entirely in the Netherlands, with no hosting party, region, or certification named on the product pages, read 1 September 2026.

The press-question module handles incoming questions, but it does not integrate with other systems by default unless you use single sign-on with LexisNexis, Monalyse, and Media Info Groep, as documented on the product pages. The same pages also mention a service called Media Monitoring Compact, developed with Media Info Groep. If you need media monitoring, that service is separate.

Kim Klaver took over the platform, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to newsroom.pr-dashboard.nl. These facts affect ownership continuity and technical leadership. A buyer who cares about data location will note that all development and hosting stay in the Netherlands, whereas Prezly hosts in Dublin on AWS eu-west-1 and Presspage names Germany as its data location.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.