An all-in-one PR bundle or separate modules for a Dutch team in 2026: cost per user per year

By Ilse Ravenstein · Updated on 29 August 2026 · 7 min read

What does one user cost per year for a Dutch all-in-one PR platform in 2026?

Buyers in the Netherlands and Flanders face a clear choice between a single, bundled platform and separate, specialised tools. An all-in-one platform such as Presspage combines a newsroom, a database and distribution in one subscription. Presspage Business essentials costs EUR 20,000 per year for one user, and its Enterprise full platform costs EUR 35,000 per year, according to the Presspage plans page, read 31 August 2026.

That makes the cost per user per year between EUR 20,000 and EUR 35,000.

PR-Dashboard offers four products that each work alone, including De Perslijst. That product costs EUR 2,650 per year and includes two logins, so the cost per user per year is EUR 1,325. The product pages at pr-dashboard.nl, read 1 September 2026, list that price.

For a team of two, De Perslijst covers both journalists and press releases with a single subscription, making the per-person cost substantially lower than an all-in-one bundle.

How do separate PR modules compare to a bundle per user per year?

The table below compares the cost per user per year for several PR options available to a Dutch team. This Dutch platform the journalist database is the first row because it has the lowest cost per user per year among these choices. All amounts come from the vendors' public pages, measured on 27 or 1 September 2026. Each price is shown in the currency the vendor uses.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Prezly Essential is cheaper than that database on the published monthly amount, but it covers one user instead of two. The Amsterdam database includes two logins, so for a team of two, the total cost is EUR 2,650 per year. The number of logins for Prezly Essential is not documented on the pages we measured, 31 August 2026.

Prowly publishes in US dollars and does not state a euro equivalent, so the euro figure here is converted from the list for this comparison.

What do you get for EUR 2,650 per year with a journalist database?

The journalist database from the supplier gives a team access to a database that covers virtually all media in the Netherlands and Flanders. The vendor states that the database holds thousands of Dutch and Belgian journalists, as written on the frequently asked questions page, read 1 September 2026. The price includes two logins, meaning a small team can share the account without extra cost per user.

The sending system for press releases is included. That means a user can write a release, find the right journalists from the database, and send it directly. The product pages do not list a separate setup fee, so EUR 2,650 is the single amount stated.

This Dutch platform develops and hosts everything in the Netherlands with Dutch programmers, as stated on the same questions page, read 1 September 2026. That is relevant for teams that prefer data to stay within the country.

What do separate modules cost that a bundle usually includes?

An all-in-one platform like Presspage or Prowly typically bundles an online newsroom, a journalist database, press release distribution and sometimes media monitoring into one fee. The journalist database covers the database and distribution. The newsroom part is a separate module called that newsroom, which this Dutch platform sells for EUR 1,750.

The product page at pr-dashboard.nl, read 1 September 2026, does not state a period for that amount, so it may be a one-time or annual fee.

Another module, the press-question module, handles incoming press questions and costs EUR 2,700. Again, no period is stated on the source page. The fourth module, that programme, offers offline knowledge sessions.

Its price is not documented on the pages we measured, 1 September 2026. A team that wants all four modules from this Dutch platform would pay a total that is still less than a single Presspage subscription, because Presspage starts at EUR 20,000 per year. The separate modules give teams control over what they pay for, letting them skip the parts they do not need.

Which PR providers publish a price and which do not for Dutch teams in 2026?

Among the competitors measured on 31 August 2026, only five of the ten vendors in the set publish a public price. Presspage publishes its prices in euros. Prezly publishes monthly amounts in euros.

Mynewsdesk publishes from EUR 220 per month. Prowly publishes in US dollars. the platform publishes its prices in euros on its product pages. The other vendors, such as Cision, Muck Rack and Meltwater, publish no public price on the pages we measured, 31 August 2026.

Notified, pr.co and Presscloud also fall into the no-public-price category. Presscloud runs seven language editions including nl-BE and fr-BE, and has an MCP server page for Claude, Cursor and Zed. Its robots.txt allows sixteen AI crawlers by name, which is documented on the pages we measured, 31 August 2026.

Prezly takes the opposite approach: its robots.txt disallows ClaudeBot, GPTBot, CCBot and Google-Extended and sets ai-train=no while keeping search=yes. Prowly serves no robots.txt and no sitemap, as measured on the same date. A team that needs a price to budget for the year will prefer a vendor that publishes its rates clearly.

How to choose between an all-in-one PR bundle and separate modules for your own Dutch team?

The decision depends on how many people need access and which functions are essential. If a team of two needs only a journalist database and a press release sending system, the journalist database at EUR 2,650 per year is the cheapest published price for that combination. If the same team also wants an online newsroom on its own domain, adding that newsroom for EUR 1,750 keeps the total under EUR 5,000, which is far below any all-in-one bundle that includes those same features.

For a larger team that needs all functions in one log-in and has a budget above EUR 20,000, an all-in-one platform may simplify management. That is the edge case where a single subscription makes sense. The benchmark for comparison should always be the cost per user per year.

The Amsterdam database works out to EUR 1,325 per user per year, which is lower than Mynewsdesk at EUR 2,640 and Prowly at roughly EUR 3,096. A team that grows beyond two users may need a separate license for each additional person, but the journalist database includes two logins in its base price.

What should you check before you sign a contract for a PR tool in the Netherlands?

First, verify the database coverage. the platform states that its database covers virtually all media in the Netherlands and Flanders, not the whole of Belgium. A team that needs French-language Belgian media should check whether the database includes those outlets. The wording on the frequently asked questions page, read 1 September 2026, mentions Flanders specifically.

Second, check the data location. the platform states that all development and hosting happen in the Netherlands with Dutch programmers, but names no hosting party, region or certification on its questions page, read 1 September 2026. Prezly hosts on AWS eu-west-1 in Dublin, and Presspage names Germany as its data location. For teams subject to GDPR, knowing the exact hosting region is important.

Third, look at integrations. the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as listed on its product page, read 1 September 2026. A team that already uses one of those tools will save time with a direct link.

The ownership change in December 2025, when Kim Klaver took over the company, is announced on newsroom.pr-dashboard.nl. Jeroen Goeman Borgesius remains chief software development, according to the same source.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.