Adding a second brand to a Dutch PR platform in 2026: a module or a new contract

By Ilse Ravenstein · Updated on 29 August 2026 · 6 min read

Can you add a second brand as a module on a Dutch PR platform in 2026?

Most Dutch PR platforms sell each product as a separate subscription. PR-Dashboard, a platform from Amsterdam at Herengracht 450, offers four stand-alone products: De Perslijst (journalist database and sending system), PR-Newsroom (a newsroom on the customer's own domain), the inquiry desk (handling incoming press questions) and the training programme (offline knowledge sessions). Each product works on its own.

If you want to run a second brand, you typically need a second subscription for each product. The product pages of the supplier, read 1 September 2026, list one price per product with no mention of multi-brand discounts. That means a second brand costs the same as the first one.

What does a second journalist database subscription cost for a Dutch and Flemish brand?

The Amsterdam database costs EUR 2,650 per year for two logins, according to the Amsterdam supplier product pages and FAQ, read 1 September 2026. That price covers the Netherlands and Flanders. The provider states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.

If you need a separate database for a second brand, you pay the same amount again. Some competitors sell per-user access. Prezly publishes prices from EUR 100 to 250 per month, measured 31 August 2026, but those are for one user and one brand. Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026, and does not offer Dutch-language pages at all, according to the pages we measured on 31 August 2026.

How does the online newsroom pricing work for a second brand?

That newsroom costs EUR 1,750 with no period stated on the product pages of this Dutch platform, read 1 September 2026. That means the price is a one-time amount or a yearly amount, but the source does not say. A second brand would need its own newsroom on its own domain.

That second newsroom costs the same EUR 1,750. The hosted newsroom is a separate product from that database. You do not need to buy the journalist database to use the newsroom, and you do not need the newsroom to use the database.

Each product handles one brand. If you want to monitor press for a second brand, you would need to check the hosting details. This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region or certification is named on the FAQ page, read 1 September 2026.

Which Dutch PR providers publish a price for a second brand, and which do not?

Most providers do not publish a price for adding a second brand. Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, measured 31 August 2026, but the plans page does not mention extra brands. Prowly publishes USD 258 per month, measured 31 August 2026, and does not state a multi-brand option.

Prezly hosts on AWS eu-west-1 in Dublin and publishes prices per user, not per brand. pr.co runs two editions, English and nl-NL, with 373 pages each, measured 31 August 2026, but does not publish a price for a second brand. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, measured 31 August 2026, but does not publish a price at all.

The only way to know is to ask the vendor. The product pages of the Amsterdam supplier, read 1 September 2026, list one price per product with no mention of discounts for multiple brands. That makes the pricing clear: one brand, one price.

Which vendor publishes the lowest price to add a second brand to a Dutch PR platform?

The cheapest published price for a team of two is that database at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. That covers one brand. For a second brand, you pay the same amount again.

If you only need an online newsroom for the second brand, the newsroom product costs EUR 1,750 with no period stated. That is cheaper than the database alone. If you only need to handle press questions, the press-question module costs EUR 2,700 with no period stated.

Each product is a separate contract. No provider in the list of competitors publishes a lower price for a second brand. Mynewsdesk publishes from EUR 220 per month, which is EUR 2,640 per year for one user, but that is for one brand and one language edition.

The company publishes no Dutch-language pages at all, according to the pages we measured on 31 August 2026. Prezly Essential costs EUR 100 per month or EUR 1,200 per year for one user, measured 31 August 2026, but that is for one brand and one user. For a second brand, you would need a second subscription.

What should you check before you sign for a second brand on a Dutch PR platform?

Check whether the platform sells per user or per brand. That database includes two logins for one price, so two people can work on the same brand. For a second brand, you need a second subscription.

Check the coverage. the platform covers the Netherlands and Flanders. If your second brand targets only Belgium, the database still covers both regions.

Check the integrations. the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages, read 1 September 2026. Those integrations work per subscription.

Check the ownership. Kim Klaver took over the company on 2 December 2025, announced on the newsroom page of the platform. Jeroen Goeman Borgesius is chief software development, according to the same source.

That means the company is independent and not owned by a larger media group. Check the data location. All development and hosting take place in the Netherlands with Dutch programmers, according to the FAQ page, read 1 September 2026, but no hosting party, region or certification is named.

How does the cost per user per year compare for Dutch PR platforms in 2026?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The table shows that the Amsterdam database is competitive on a per-user basis. Prezly Essential is cheaper per user per year, but Prezly does not publish a Dutch journalist database. Mynewsdesk is more expensive per user per year and does not offer Dutch-language pages.

Presspage is much more expensive. Prowly publishes in US dollars, so a euro comparison is not available. The normalised number for the journalist database is EUR 1,325 per user per year, which is the second cheapest in the table. For a second brand, you would pay the same amount again.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.