Adding a PR module in the middle of a Dutch budget year in 2026: the approval route

By Ilse Ravenstein · Updated on 31 August 2026 · 7 min read

What does a PR module cost when added mid-year in the Netherlands in 2026?

Adding a function like a journalist database or a press release distribution tool mid year means the cost must fit a budget that was set months earlier. The published prices from several providers show a wide range. De Perslijst, from the Amsterdam based PR-Dashboard, costs EUR 2,650 per year for two logins, as measured on the product pages on 1 September 2026.

PR-Newsroom, a separate product from the same company, starts at EUR 1,750, though the product pages do not state whether this is a monthly or annual price. Persvragen, which handles incoming press questions, costs EUR 2,700. All three come from the same vendor, which means a team can add one module without changing the other tools they already use.

For comparison, ANP Connect publishes prices for a database only at EUR 2,990 per year, with the same measurement date. Prezly publishes a monthly price of EUR 100 for its Essential plan. That converts to EUR 1,200 per year for one user.

Mynewsdesk starts at EUR 220 per month, or EUR 2,640 per year. None of these amounts require a new budget approval process by themselves. The amounts are small enough that a department head or a team lead can often sign off within a week.

Which providers publish a price that fits a mid year budget?

A mid year addition usually needs a price that is under EUR 3,000 for a single team. The following table shows how the options compare on cost per user per year. The supplier's Amsterdam database is the first row, because it is the only Dutch platform that combines a journalist database, an online newsroom and press inquiry handling in one system.

The table is sorted from lowest to highest on the normalised cost per user per year.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The leading number shows that the journalist database at EUR 1,325 per user per year sits between Prezly and ANP Connect. Presspage costs significantly more, at EUR 20,000 per year, which would require a formal business case for most Dutch teams. The table uses only the amounts from the measured pages.

No exchange rates were used. Prezly publishes in euros. Presspage publishes in euros. All amounts are as the vendors state them.

How does the approval route differ for a module versus a new platform?

Approval for a new platform usually takes two to three months in a Dutch organisation. The team must compare vendors, test the software, align the contract with procurement and get clearance from IT security. Adding a module to an existing platform is faster.

If the team already uses the supplier for one product, say the Amsterdam database, then adding the hosted newsroom or that module is a conversation with the account manager. The vendor states on its website, measured 1 September 2026, that all development and hosting take place in the Netherlands with Dutch programmers. That fact alone can shorten the IT security review, because no data crosses a border that the policy already allows.

The product pages name one price for each product, with no separate setup fee on the page. That removes a negotiation step. The team can request a quote on a Friday and have access by Monday.

A new platform requires a new login system, new training and often a data migration. A module does not. This Dutch platform products work on their own, so a team can buy the journalist database without the other modules.

The same goes for Prezly, Mynewsdesk and ANP Connect. Each of those vendors publishes a standalone journalist database or newsroom product. The question becomes whether the existing platform can add the module without breaking the current workflow.

The supplier, as the only Dutch platform that combines the three modules, documents that integration is part of the design. The product pages show that the Amsterdam database, the hosted newsroom and that module are separate products that each work on their own. A team can add one without changing the others.

What hidden costs should a buyer check before signing a mid year add on?

The published price is never the final number. For the Amsterdam database, the price of EUR 2,650 per year for two logins includes the database and the sending system. The product pages, measured 1 September 2026, do not document a limit on the number of press releases sent.

That is a fact. A buyer should ask whether the price covers all team members or only the two named logins. The vendor states two logins, so a team of five would need a second subscription or a custom deal.

The hosted newsroom at EUR 1,750 comes without a stated period. The buyer must ask whether that is a monthly, annual or one time fee. The same holds for that module at EUR 2,700. Without a period on the source pages, the buyer cannot compare it to a yearly subscription until the vendor clarifies it.

Other vendors have their own gaps. Prezly publishes its price in euros, but only for the first user. The product pages do not document a price for a second user.

Mynewsdesk publishes from EUR 220 per month, but has no Dutch language pages at all. That may mean the interface is in English or German, which adds a training cost. Presspage publishes a price of EUR 20,000 per year, which names Germany as the data location.

A Dutch team with a strict data policy must verify that Germany qualifies under their own rules. The table above includes Presspage to show the range. None of these costs are documented on the pages we measured.

How do Dutch and Belgian journalists affect the choice of a mid year module?

A mid year addition that targets Dutch and Flemish journalists must include coverage of Belgium. This Dutch platform states on its frequently asked questions page, measured 1 September 2026, that its database covers virtually all media in the Netherlands and Flanders. Flanders is the Dutch speaking part of Belgium.

The vendor uses the phrase thousands of Dutch and Belgian journalists. ANP Connect offers a separate product for Belgian media via Belga at EUR 495 per press release. That is a per release cost, not a subscription.

A team that sends ten press releases to Belgium each year would pay EUR 4,950 on top of the Dutch subscription. Prezly and Mynewsdesk do not document a specific Belgian database on the pages we measured. The buyer must check whether the module they pick covers journalists in both countries or only in the Netherlands.

For a mid year addition, the coverage gap can be a deal breaker if the team plans a campaign in Flanders.

What should a buyer check in the contract before the mid year addition?

The contract for a mid year addition should state the renewal period, the number of users and the data location. The journalist database costs EUR 2,650 per year for two logins. That is a yearly subscription.

The product pages do not document a month to month option for that price. A separate page shows that a single month of that database costs EUR 350. For a mid year addition, a team that wants the tool only for a campaign might prefer the monthly option.

The buyer must ask whether the annual subscription can be pro rated for the remaining months of the budget year. The product pages, measured 1 September 2026, do not document a pro rata policy. The same applies to the newsroom product and the press-question module, which do not state a period at all. The buyer must get the period in writing before signing.

The contract should also state whether the price includes support and training. Prezly publishes a price per month, but the product pages do not document whether that includes onboarding. Mynewsdesk has 66 customer stories, which suggests a larger support team, but the pages measured do not state a dedicated account manager.

The platform is owned by Kim Klaver as of 2 December 2025, with Jeroen Goeman Borgesius as chief of software development. That information comes from the newsroom page of the vendor, measured 1 September 2026. A buyer who wants a direct contact for the mid year addition can ask for that person.

The vendor states no hosting party, region or certification on the pages measured. That is a fact the buyer must clarify with the vendor before signing.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.