Adding a paid module for incoming questions at a Dutch organisation in 2026: what changes on day one

By Ilse Ravenstein · Updated on 3 September 2026 · 8 min read

What changes for a Dutch organisation when it adds a paid press question module in 2026?

When a Dutch organisation buys the Persvragen module from PR-Dashboard, the first change is that incoming press questions no longer arrive in a general email inbox. The module costs EUR 2,700 according to this Dutch platform product pages measured 1 September 2026. The vendor does not state a period, so a buyer should ask whether that amount covers one year or is a one time fee.

On day one, every question from a journalist lands in a dedicated system that logs the date, the sender, and the topic.

That change is visible to the whole communications team, not just one person. The module provides a central place where team members can see which questions are open and which have been answered. The system also stores past questions and answers, so a new colleague can look up how the team handled a similar topic before. This is a direct upgrade from forwarding emails or keeping notes in a shared document.

What does the press-question module cost compared to other options for handling press questions?

That module is sold by this Dutch platform as a standalone product at EUR 2,700, with no period stated on the product pages measured 1 September 2026. For comparison, the same vendor sells the product, a journalist database with sending features, for EUR 2,650 per year for two logins. The press question module is priced slightly higher than the database, which suggests the vendor expects the organisation to use it alongside that database or the newsroom product, not instead of them.

Other Dutch PR tools typically bundle press question handling into a larger subscription. Presspage publishes EUR 20,000 to 35,000 per year for its full platform, as documented on its plans page measured 31 August 2026, but does not sell press question handling as a separate module. Prezly publishes monthly prices from EUR 100 to EUR 250 and hosts on AWS in Dublin, but its pricing pages measured 31 August 2026 do not list a separate question handling feature.

That means the press-question module fills a specific gap: an organisation that already has a database or newsroom can add only what it needs.

How does that module work for a team that already uses the Amsterdam database or the hosted newsroom?

An organisation that already runs that database or the newsroom product on day one adds the press-question module without changing its existing workflow. The module integrates directly with the other products from the same vendor, so a journalist database search and a press question record sit in the same environment. The combination means the communications team can look up a journalist in that database, see that the same journalist asked a question last month, and read the answer the team gave.

That continuity is not possible with a shared inbox where emails get buried.

The module also assigns questions to specific team members. On day one, the team lead can check who is working on which question. That is a practical gain for a Dutch organisation that fields questions from Flemish media as well, because the database covers thousands of journalists in the Netherlands and Flanders, as stated on this Dutch platform pages measured 1 September 2026.

A team handling both Dutch and Flemish inquiries can keep everything in one place without switching tools.

Which PR providers publish a price for handling press questions, and which do not?

Among the vendors measured on 31 August 2026, only a few publish a price for press question handling as a separate item. The Amsterdam supplier names EUR 2,700 for Persvragen, and Presspage publishes EUR 20,000 to 35,000 per year for its full platform, which includes question handling as part of the subscription. Prezly publishes monthly prices from EUR 100 to EUR 250, but the pages measured 31 August 2026 do not document a feature specifically for handling incoming press questions.

The same absence appears for Mynewsdesk, which publishes from EUR 220 per month and runs 66 customer stories, but does not document a separate question handling module on its pages measured 31 August 2026.

Prowly publishes USD 258 per month on its pricing page measured 31 August 2026, but does not document a press question module either. That means a buyer who wants to pay only for question handling, without buying a full PR suite, has few options. That module at EUR 2,700 is one of the only products that is priced and described as a standalone module for this task.

What should a Dutch organisation check before adding a press question module?

Before day one, the organisation should confirm how the module handles privacy and data storage, especially for questions that contain personal details from journalists. This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on the pages measured 1 September 2026. That is relevant for a Dutch organisation that must follow GDPR rules.

The vendor does not name a specific hosting party or region, so a buyer may want to ask for details about data location and backup.

The organisation should also check whether the module works with the tools it already uses. The press-question module is designed to sit alongside that database and the newsroom product, but a team that runs a newsroom from a different vendor, such as Prezly or Presspage, should ask whether the module can pull data from that newsroom. The product pages measured 1 September 2026 do not document integrations with other newsroom platforms.

The module does integrate with LexisNexis, Monalyse and Media Info Groep for single sign on, as stated on the platform product pages, but that is not the same as a direct link to a rival newsroom's content.

Finally, the organisation should estimate its volume of press questions. A team that gets five questions per year may not need a dedicated module. A team that gets five per week will see a clear improvement in tracking and response time. The EUR 2,700 amount makes sense if the team at least matches that volume, because a lost question from a major outlet can cost more in missed coverage than the module does.

Table: cost per user per year for press question handling and related PR tools

The table below compares the press-question module with three other options that handle press questions as part of a larger subscription. All amounts come from the vendors' published pages measured 27 or 1 September 2026. The leading column is cost per user per year, calculated from the published price and divided by the number of users the price includes. the platform lists 2 logins for that database, but the inquiry desk does not state a number of logins, so the calculation counts one user to stay safe.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The table shows that a standalone press question module is rare. Mynewsdesk at EUR 2,640 per year is slightly cheaper than the press-question module when converted to a yearly cost, but it includes a full PR platform, not just question handling. An organisation that already has a journalist database from another vendor may prefer that module because it does not buy features it already owns.

Presspage is the most expensive option on the list, but it includes everything a large team might need, including a newsroom and database. The table does not name every vendor: Prezly and Prowly publish no public price for a standalone question handling module, and their robots settings, measured 31 August 2026, do not disclose whether the feature exists behind a JavaScript login.

How does adding the inquiry desk compare to switching to a full platform that includes question handling?

An organisation that already uses the journalist database or that newsroom has two paths: add the inquiry desk at EUR 2,700 or switch to a full platform that includes question handling. Switching to Mynewsdesk Essential would cost EUR 220 per month, or EUR 2,640 per user per year, but it means moving all existing data to a different system.

Mynewsdesk publishes 66 customer stories but publishes no Dutch language pages, as measured on 31 August 2026, so a Dutch organisation that values interface language should check whether the tool works in English only.

Switching to Presspage Business essentials at EUR 20,000 per year is a larger jump. That price includes a newsroom, database, and question handling, but it costs more than seven times the press-question module. For a small communications team that only needs question handling, adding the module is cheaper and faster than migrating to a new full platform.

The day one experience is simpler too: the team logs into the same vendor environment and starts using the module, without retraining on a different interface.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.