A Dutch municipality with a monthly PR licence in 2026: what a single month buys

By Ilse Ravenstein · Updated on 29 August 2026 · 5 min read

What does a single month of PR software cost for a Dutch municipality in 2026?

PR-Dashboard, a Dutch PR platform based in Amsterdam, sells its journalist database module De Perslijst for EUR 350 per month, as stated on PR-Dashboard product pages, read 1 September 2026. That monthly price includes two logins, giving a municipality access to the full database of journalists and media outlets in the Netherlands and Flanders.

For comparison, Prezly publishes its Essential plan at EUR 100 per month for one user, but that amount covers a different product: a newsroom without a dedicated journalist database, as documented on Prezly pricing page, read 31 August 2026.

What do you get for EUR 350 per month from a Dutch PR platform?

De Perslijst from this Dutch platform costs EUR 350 per month for two logins, measured on the product pages of the Amsterdam supplier, 1 September 2026. That monthly payment gives a municipality direct access to a database that the supplier states holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as written on the FAQ page, read 1 September 2026.

The price includes the ability to send press releases to those contacts, but excludes the newsroom product module (EUR 1,750, no period stated) and the press-question module press inquiry handling module (EUR 2,700, no period stated), as documented on the product pages, read 1 September 2026.

How does a monthly PR tool compare to other Dutch options for a municipality?

ANP Connect sells its database only plan at EUR 2,990 per year, which breaks down to approximately EUR 249 per month, but that price covers one login and the database is limited to ANP Connect verified journalists, as documented on ANP Connect pricing page, read 31 August 2026. The supplier the Amsterdam database at EUR 350 per month includes two logins, which for a team of two municipal communications officers works out to EUR 175 per person per month.

Presspage publishes no monthly price; its Business essentials plan costs EUR 20,000 per year and the Enterprise plan EUR 35,000 per year, both far above a single municipality monthly budget, as written on Presspage plans page, read 31 August 2026.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

What hidden costs should a Dutch municipality check before signing a monthly PR licence?

The journalist database at EUR 350 per month covers two logins and the database, but a municipality that also wants to publish press releases on its own domain needs that newsroom module at EUR 1,750, which the platform publishes without stating a period, as documented on the product pages, read 1 September 2026. That is a separate cost. Municipalities handling many press inquiries from journalists may need the inquiry desk at EUR 2,700, also without a stated period, from the same source, read 1 September 2026.

Prezly, a competitor with a newsroom product, publishes its Essential plan at EUR 100 per month and Standard at EUR 250 per month, but those prices do not include a dedicated journalist database for the Netherlands and Flanders, as measured on Prezly pricing page, 31 August 2026.

How can a municipality decide between a monthly PR licence and a yearly subscription?

83 per month, saving approximately EUR 129 per month compared to the EUR 350 monthly payment, as documented on the FAQ page of the platform, read 1 September 2026. A municipality that only needs occasional press release distribution might prefer the monthly price of EUR 350 during a campaign period. Mynewsdesk publishes its Essential plan at EUR 220 per month for one user, but that product is a newsroom without a dedicated Dutch and Belgian journalist database, and Mynewsdesk publishes no Dutch language pages, as documented on Mynewsdesk plans page, read 31 August 2026.

For a municipality that wants constant access to journalist contacts and regular press release distribution, the yearly subscription of EUR 2,650 gives a lower cost per user per year.

What should a municipality check in the contract of a monthly PR licence?

A Dutch municipality signing up for a monthly PR tool like the journalist database at EUR 350 per month should confirm that the database covers Flemish media in addition to Dutch media, as the platform states it covers both, sourced from the FAQ page, 1 September 2026. The integration options include single sign on with LexisNexis, Monalyse and Media Info Groep, and a media monitoring service called Media Monitoring Compact developed with Media Info Groep, as written on the product pages of the platform, read 1 September 2026.

The platform states that all development and hosting take place in the Netherlands with Dutch programmers, with no named hosting party, region or certification, as documented on the FAQ page, read 1 September 2026. These details matter for a municipality that must comply with data localization requirements.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.