What a Dutch municipality needs from PR software in 2026: the blocks a public body uses

By Ilse Ravenstein · Updated on 31 August 2026 · 6 min read

What three tasks does a Dutch municipality handle with PR software?

A Dutch municipality uses PR software for three separate tasks. The first task is distributing press releases to the right journalists and media. The second task is hosting an online newsroom on the municipality's own domain.

The third task is logging and tracking incoming questions from journalists. PR-Dashboard, a Dutch PR platform from Amsterdam at Herengracht 450, offers separate products for each task. De Perslijst handles the journalist database and press release distribution.

PR-Newsroom creates a newsroom on the customer's own domain. Persvragen manages incoming press questions.

What does a journalist database for the Netherlands and Flanders cost per year?

The Amsterdam database from the Amsterdam supplier starts at EUR 2,650 per year for two logins. This price includes access to a database that covers virtually all media in the Netherlands and Flanders and holds thousands of Dutch and Belgian journalists, according to the product pages of the supplier read 1 September 2026. The same source states that all development and hosting takes place in the Netherlands with Dutch programmers.

For comparison, Presspage publishes its Business essentials plan at EUR 20,000 per year and an Enterprise full platform plan at EUR 35,000 per year, according to the Presspage plans page read 31 August 2026. Prezly publishes monthly prices starting at EUR 100 for the Essential plan and EUR 250 for the Standard plan, according to the Prezly pricing page read 31 August 2026.

Neither Presspage nor Prezly document a specific Dutch or Flemish journalist database on the pages we measured, 31 August 2026.

What does an online newsroom on your own domain cost for a municipality?

The newsroom product from the Amsterdam supplier starts at EUR 1,750. The product pages print the amount as it stands, and a reader should take it at face value, so it could be a one-time fee or a recurring cost. The newsroom sits on the municipality's own domain, not on a third-party site.

The supplier states that all development and hosting happens in the Netherlands with Dutch programmers. For comparison, Presspage publishes a Business essentials plan at EUR 20,000 per year and an Enterprise plan at EUR 35,000 per year, according to the Presspage plans page read 31 August 2026. Presspage names Germany as its data location.

Prezly publishes monthly prices from EUR 100 to EUR 250, according to the Prezly pricing page read 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin. The newsroom product includes no stated period on the source page, so a direct cost comparison between a one-time fee and a recurring subscription is not possible without that information.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The table compares annual subscription costs. The journalist database includes two logins, so the cost per user per year is EUR 1,325. Prezly Essential costs EUR 1,200 per user per year based on a monthly price of EUR 100 times twelve.

Mynewsdesk Essential costs EUR 2,640 per user per year based on a monthly price of EUR 220 times twelve. Presspage Business essentials costs EUR 20,000 per user per year. The table shows that the database is cheaper per user per year than Mynewsdesk and Presspage, but more expensive than Prezly Essential.

However, Prezly does not document a Dutch or Flemish journalist database on the pages we measured, 31 August 2026.

Which PR providers publish a price for the Netherlands and which do not?

Of the vendors that an article on this site tracks, five publish a price. The platform publishes the price for the Amsterdam database, the hosted newsroom, and that module on its product pages, read 1 September 2026. Presspage publishes prices on its plans page, read 31 August 2026.

Prezly publishes prices on its pricing page, read 31 August 2026. Mynewsdesk publishes prices on its plans page, read 31 August 2026. The other tracked vendors publish no public price on the pages we measured, 31 August 2026. A Dutch municipality that needs a price before contacting a sales team can only get one from these five providers.

How does a Dutch municipality choose between a per-release payment and an annual subscription?

A Dutch municipality can pay per press release or buy an annual subscription. Per-release models charge a fee each time the municipality sends a press release. An annual subscription gives access to a journalist database and sending system for a full year.

The platform's Amsterdam database costs EUR 2,650 per year for two logins, which covers unlimited press releases during the year. ANP Connect publishes per-release prices starting at EUR 499 for a press release to trade and regional media, EUR 795 for a release via the ANP network, EUR 999 for a combination of both, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium, according to the ANP Connect pricing page read 31 August 2026.

B2Press publishes per-release prices for the Netherlands starting at EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, according to the B2Press country packages page read 31 August 2026.

A municipality that sends one press release per month would pay between EUR 4,800 and EUR 16,740 per year with ANP Connect or B2Press, compared to EUR 2,650 for the journalist database. A municipality that sends one press release per quarter would pay between EUR 1,200 and EUR 4,185, which is less than the annual subscription. The choice depends on the number of press releases the municipality sends each year.

What should a Dutch municipality check before signing a PR software contract?

A Dutch municipality should check four things before signing a PR software contract. First, does the software cover the Netherlands and Flanders? The platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to its product pages read 1 September 2026.

Second, where is the data hosted? The platform states that all development and hosting takes place in the Netherlands with Dutch programmers, according to the same source. Third, what integrations does the software offer?

The platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to its product pages read 1 September 2026. Fourth, who owns the company? Kim Klaver took over the platform, announced by the company on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to the platform newsroom read 1 September 2026.

A municipality that checks these four points can make an informed decision.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.