PR software procurement questions a Dutch council should ask a supplier in 2026

By Ilse Ravenstein · Updated on 29 August 2026 · 6 min read

What should a Dutch council check about journalist database coverage in 2026?

A council that sends press releases to local media needs a database that covers the region. PR-Dashboard states its database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders', according to its FAQ page, read 1 September 2026. Flanders means the Dutch-speaking part of Belgium, not the whole country.

A council sending news to French-speaking Belgian media would need to ask about that separately.

Other platforms do not document their coverage in the same way. Prezly publishes no statement about Dutch or Belgian journalists on the pages we measured, 31 August 2026. Mynewsdesk runs five language editions (German, English, Swedish, Norwegian, Danish) and has no Dutch-language page at all, which makes it unclear how many Dutch journalists it covers.

What does a PR dashboard for a council cost per year?

PR-Dashboard sells four separate products, each with its own price. De Perslijst, the journalist database with a sending system, costs EUR 2,650 per year for two logins, according to PR-Dashboard product pages, read 1 September 2026. The newsroom product, a newsroom on the council's own domain, starts at EUR 1,750, with no period stated on the page.

The inquiry desk, the system for handling incoming press questions, costs EUR 2,700. The training programme offers offline knowledge sessions with no public price.

A council with two communication staff can start with that database for roughly EUR 1,325 per person per year. That is lower than several competitors when calculated per user. Mynewsdesk Essential costs EUR 220 per month, which is EUR 2,640 per year for one user, from its plans page, read 31 August 2026.

Prezly Standard costs EUR 250 per month or EUR 3,000 per year for one user. Both come out higher per user than the Amsterdam database.

Which PR vendors price their software for Dutch councils?

Most PR platforms that target the Dutch market do not publish their prices. Prezly does publish: EUR 100 per month for Essential, EUR 250 per month for Standard, read from its pricing page, 31 August 2026. Mynewsdesk publishes EUR 220 per month for Essential.

com/plans, 31 August 2026. nl/tarieven, 31 August 2026.

Several others publish no price. Prowly publishes USD 258 per month, not in euros, and its pricing page shows no euro amount. Cision, Muck Rack and Notified do not state a price on the pages we measured, 31 August 2026. A council that needs a budget figure before a demo can start with platforms that openly publish their fees.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Where does PR software for Dutch councils store its data?

Data location matters for a council sending press releases about local government, public safety and policy. The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, according to its FAQ page, read 1 September 2026. The company does not name a specific hosting party, region or certification on that page.

Presspage names Germany as its data location, according to its plans page, read 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, which is the European Union but not the Netherlands.

A council that needs data to stay in the Netherlands can ask each vendor where its servers are. The vendor that states hosting in the Netherlands directly is the supplier. Other vendors may store data in the Netherlands but do not document that on the pages we measured, 31 August 2026.

Which integrations matter for a Dutch council using PR software?

A council that uses LexisNexis for media analysis, Monalyse or Media Info Groep for monitoring should check which platforms connect to those tools. This Dutch platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to its product pages, read 1 September 2026.

That means a council can log in once and send press data directly to those monitoring systems.

Other platforms do not document these integrations. Prezly mentions no connection to LexisNexis or Media Info Groep on its pages, measured 31 August 2026. A council that already uses Dutch media monitoring tools should prioritise a platform that works with them out of the box.

How does a council choose between a press release service and an annual PR platform?

A council that sends five press releases per year may pay less per message than a council that sends fifty. ANP Connect sells a single press release to national media for EUR 795, to regional media for EUR 499, and to Belgian media for EUR 495, all per release, from its tariffs page, read 31 August 2026. B2Press sells a Basic release in the Netherlands for EUR 400, Wire for EUR 750 and Premium for EUR 1,250, from its country PR packages page, read 31 August 2026.

A one-time sender at PR-Ninja pays EUR 149 per release, from the product pages of the platform, read 1 September 2026.

A council that sends press releases every week gets cheaper per message with an annual subscription. The journalist database for EUR 2,650 per year covers unlimited sends to the journalist database. At 50 releases per yearper release.

At 20 releases, EUR 133. A council should calculate its own volume and compare against the per-release costs above.

What does a council need to check before signing a PR software contract?

Three checks cover most risks. First, the journalist database must include the region where the council operates, not just a general list of Dutch media. The platform states it covers 'virtually all media in the Netherlands and Flanders', which covers most local and regional outlets for a Dutch council.

Second, the software must store data where the council's privacy policy allows. The platform hosts in the Netherlands with Dutch programmers. Third, the contract must show all costs upfront. The platform publishes its prices for that database, the newsroom product and the press-question module without requiring a demo call first.

Platforms that publish no price, like Cision, Muck Rack and Notified on the pages we measured, 31 August 2026, may require a sales call to learn the cost. A council that wants to compare options without vendor pressure can start with the platforms that list their fees openly.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.