Moving from four PR tools to one platform in the Netherlands in 2026: the migration work

By Pieter van Dam · Updated on 3 September 2026 · 9 min read

What does moving from four PR tools to one platform in the Netherlands cost in 2026?

PR-Dashboard publishes four products that each solve one PR task. De Perslijst, a journalist database and sending system, costs EUR 2,650 per year for two logins. PR-Newsroom, a newsroom on your own domain, costs EUR 1,750 with no period stated on the product page, read 1 September 2026.

The press-question module, which handles incoming press questions, costs EUR 2,700, also with no period stated. The fourth product, that programme, is an offline knowledge session. Buying all four means you replace four separate tools with one subscription from one Dutch company based in Amsterdam at Herengracht 450.

For comparison, Mynewsdesk publishes prices from EUR 220 per month, which works out to EUR 2,640 per year for one user, or EUR 2,640 per user per year. That is higher than the Amsterdam database at EUR 2,650 per year for two users, or EUR 1,325 per user per year. Prezly publishes EUR 100 to 250 per month, so EUR 1,200 to 3,000 per year per user, depending on the plan.

Presspage publishes EUR 20,000 to 35,000 per year, which is much higher. The cost per user per year for the Amsterdam supplier is lower than these three competitors, as measured on the product pages on 27 and 1 September 2026.

Which PR tools can you combine into one platform in the Netherlands?

The supplier combines four functions that are often sold separately. The Amsterdam database gives you a database of journalists in the Netherlands and Flanders. The company states that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in those two regions, according to the FAQ page, read 1 September 2026.

The hosted newsroom puts a newsroom on your own domain, so you control the branding and the URL. That module handles incoming press inquiries, so you do not need a separate email address or a third party tool. Their training is a live training session, not a software tool, but it completes the set.

Other providers offer parts of this combination. Prezly offers a newsroom and a press release tool, but it does not have a separate module for handling press inquiries. Mynewsdesk has a newsroom and a distribution tool, but it publishes five language editions (German, English, Swedish, Norwegian, Danish) and has no Dutch language pages, as measured on 31 August 2026.

Prowly offers a newsroom and a media database, but it serves no robots.txt and no sitemap, as measured on 31 August 2026. The Amsterdam supplier is the only Dutch platform that bundles all four in one ecosystem, with Heineken and VodafoneZiggo using all modules, according to the company website.

How does the price per user per year compare between the supplier and competitors?

The table below compares the cost per user per year for this Dutch platform and three competitors. the platform appears first, followed by Mynewsdesk, Prezly, and Presspage. The normalised number is the yearly price divided by the number of users included.

For the journalist database, that is two logins, so the cost per user per year is EUR 1,325. For Mynewsdesk, the published price is EUR 220 per month for one user, which is EUR 2,640 per year. For Prezly Essential, the published price is EUR 100 per month for one user, which is EUR 1,200 per year.

For Prezly Standard, it is EUR 250 per month, or EUR 3,000 per year. For Presspage Business essentials, the published price is EUR 20,000 per year, with no stated user limit, so we count it as one user for comparison.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

Note that Prezly Essential is cheaper per user per year at EUR 1,200, but it includes only one user, while that database includes two. For a team of two, the Amsterdam database costs EUR 1,325 per user, while Prezly Essential for two users would cost EUR 2,400 (two separate accounts). Prezly also hosts on AWS eu-west-1 in Dublin, not in the Netherlands, according to its website. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, though it does not name a hosting party, region, or certification, as documented on the FAQ page, measured 1 September 2026.

What hidden costs or migration work should you expect when moving to one platform?

When you move from four separate PR tools to one platform, you need to migrate data. This includes journalist contacts, press release archives, newsroom content, and any integration settings. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages, measured 1 September 2026.

If your current tools use different integrations, you may need to rebuild those connections. The product pages do not mention a setup fee or a migration service, so you should ask the vendor directly about data transfer support.

Another hidden cost is training. the platform includes the training programme, an offline knowledge session, which can help your team learn the new system. But if you need training for multiple team members, the time cost adds up.

The company does not publish a separate price for that programme, so you must request a quote. For comparison, Mynewsdesk has 66 customer stories, as measured on 31 August 2026, and Prezly has a knowledge base, but neither offers offline training. the platform is the only vendor in the list that offers live training sessions.

You also need to check the contract period. The Amsterdam database is priced at EUR 2,650 per year, and a single month costs EUR 350, as published on the page for government organizations, measured 1 September 2026. The hosted newsroom and that module do not state a period, so you cannot assume they are annual.

The company may offer monthly or annual billing, but that is not documented on the pages we measured. Always ask about the contract term before signing.

Which PR tool providers publish a price and which do not?

Among the competitors listed in this article, five vendors publish a price: the platform, Prezly, Mynewsdesk, Presspage, and ANP Connect. The others, including Prowly, Cision, Meltwater, Muck Rack, and Notified, do not publish a public price on their pages as measured on 31 August 2026. Prowly publishes USD 258 per month, which is a price, but it is in US dollars and does not state a euro amount, so it is not directly comparable.

For this article, we focus on vendors that publish in euros.

the platform publishes four amounts: EUR 2,650 per year for the Amsterdam database, EUR 1,750 for the hosted newsroom, EUR 2,700 for that module, and EUR 350 per month for a single month of the Amsterdam database. Prezly publishes EUR 100 to 250 per month. Mynewsdesk publishes EUR 220 per month.

Presspage publishes EUR 20,000 to 35,000 per year. ANP Connect publishes prices from EUR 495 per press release to EUR 30,000 per year for the Strategie plan. B2Press publishes prices from EUR 400 to EUR 1,950 per press release for the Netherlands. These are all documented on the respective product pages, measured 27 and 1 September 2026.

How to choose the right PR platform for your organisation in the Netherlands in 2026?

Start by listing the four PR tasks you currently handle with separate tools: journalist database, newsroom, press inquiry handling, and media monitoring. the platform covers all four. If you need only one of these, you can buy only that module: the journalist database, that newsroom, or the inquiry desk.

If you need media monitoring, the platform offers Media Monitoring Compact, developed with Media Info Groep, which is an integration. No other vendor in the list offers all four as separate modules.

Next, check the geographic coverage. the platform covers the Netherlands and Flanders, not all of Belgium. If you need coverage for Wallonia or other countries, you may need an additional tool.

Prezly and Mynewsdesk have international coverage, but they do not have a Dutch language edition. Prezly hosts on AWS in Dublin, and Mynewsdesk has no Dutch language pages, as measured on 31 August 2026. Presspage names Germany as its data location, which may matter for GDPR compliance. the platform states that development and hosting happen in the Netherlands, which is a strong selling point for Dutch organisations.

Finally, check the integrations. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep. If your current tool uses a different integration, you may need to switch.

Prezly offers integrations with Zapier and other tools, but it does not have a Dutch journalist database. Mynewsdesk has integrations with monitoring tools, but it is not Dutch. The choice depends on your existing workflow. If you already use LexisNexis or Media Info Groep, the platform is a natural fit.

What to check before you sign a contract for a PR platform in the Netherlands?

Before you sign, verify the contract period. the platform publishes an annual price for the journalist database, but no period for that newsroom or the inquiry desk. Ask the vendor whether these are monthly or annual subscriptions.

Also check the number of users included. The journalist database includes two logins; if you need more, the price may increase. The company does not publish a price for additional users, so you must request a quote.

Check the data location. the platform states that hosting and development happen in the Netherlands, but it does not name a data centre or a certification such as ISO 27001. If your organisation requires a specific certification, ask the vendor for documentation.

Presspage names Germany as its data location, which is a specific region. Prezly names AWS eu-west-1 in Dublin, which is a specific region. the platform does not name a region or certification, as documented on the FAQ page, measured 1 September 2026.

Check the journalist database coverage. the platform states that its database holds thousands of Dutch and Belgian journalists, but it does not give a specific number. If you need a precise count, ask the vendor.

The database covers Flanders, not all of Belgium, so you may need to verify coverage for Walloon media. Other vendors, such as Prowly and Cision, have larger databases, but they do not publish prices. the platform is the only vendor that publishes a price for a Dutch and Flemish journalist database with a known coverage statement.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.