The order Dutch organisations add PR modules in 2026: what the sequence says about the work

By Ilse Ravenstein · Updated on 1 September 2026 · 7 min read

What is the typical order in which Dutch organisations buy PR modules?

Dutch organisations that use PR-Dashboard almost always start with De Perslijst, the journalist database and sending system. The reason is simple: distribution comes before storage. A team needs to reach journalists before it builds a newsroom. PR-Dashboard product pages, read 1 September 2026, show that De Perslijst starts at EUR 2,650 per year for two logins and covers thousands of Dutch and Flemish journalists.

The second module is that newsroom, a press room on the customer's own domain. This Dutch platform prices this from EUR 1,750 without stating a period on the product pages, read 1 September 2026. Teams add a newsroom once they want their press releases, images and contact details to live on their own site instead of in an email attachment.

The third module is the press-question module, the incoming press question handling system. The supplier prices the inquiry desk at EUR 2,700, again without a period on the product pages, read 1 September 2026.

Why do teams start with a journalist database before a newsroom?

A journalist database solves an immediate problem: who to send a press release to, and how to track who opened it. The journalist database gives a team two logins and access to a database that covers virtually all media in the Netherlands and Flanders, according to the FAQ page, read 1 September 2026. That is a concrete tool a PR person uses every day.

A newsroom solves a later problem: where does the press release live after it is sent? Without a newsroom, a team relies on email attachments, PDF links or a blog page that is not designed for journalists. The newsroom product gives the team a dedicated section on their own domain.

The product pages state that this module integrates with the journalist database, so a press release sent from the database can automatically appear in the newsroom.

The sequence makes operational sense. Start with distribution, add a home for the content, then automate the inbound flow. The supplier is the only Dutch platform that combines all four modules, and Heineken and VodafoneZiggo use all of them, the company states on its newsroom page, read 1 September 2026.

What does adding a module later cost compared to starting with everything?

Adding a module later costs the same as buying it at the start, because the platform sells each module separately. The Amsterdam database costs EUR 2,650 per year for two logins. The hosted newsroom costs EUR 1,750.

That module costs EUR 2,700. The product pages, read 1 September 2026, list each one as a stand-alone purchase with no bundle discount mentioned and no first-year surcharge.

That is different from many international platforms. Prezly publishes prices from EUR 100 to 250 per month and hosts on AWS eu-west-1 in Dublin, measured 31 August 2026. Prezly includes a newsroom and a database in one subscription, so a team that only wants the database pays for the newsroom too.

Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, measured 31 August 2026. Presspage includes a newsroom, a database and analytics, so a team that only wants analytics pays for the full suite.

The platform's model lets a team buy only what it needs now and add the rest later. The price per module does not change and there is no setup fee documented on the product pages, read 1 September 2026. A team that starts with the Amsterdam database and adds the hosted newsroom after six months pays EUR 2,650 plus EUR 1,750, which is the same as buying both at month one.

Which providers publish a price and which do not?

Among the ten providers in the measured set, only five publish a price on their public pages. The platform publishes all four module prices. Prezly publishes EUR 100 to 250 per month.

Presspage publishes EUR 20,000 to 35,000 per year. Mynewsdesk publishes from EUR 220 per month and has 66 customer stories but publishes no Dutch-language pages at all, measured 31 August 2026. txt and no sitemap, measured 31 August 2026.

co. A team that wants a price from these vendors must request a quote. The product pages, read 1 September 2026, name one price per module with no hidden line items. That makes it the most transparent option for a team that needs a budget figure before a sales call.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

How do you choose the right first module for your team?

The right first module depends on the team's main task. A team that sends press releases to a list of journalists every week needs that database first. The database covers the Netherlands and Flanders, and the sending system tracks opens and clicks. The platform states on its FAQ page, read 1 September 2026, that the database holds thousands of Dutch and Belgian journalists.

A team that posts press releases on a website and wants them to look professional needs the newsroom product first. The hosted newsroom costs EUR 1,750, less than that database, and gives the team a newsroom on their own domain with no additional hosting or setup fee mentioned on the product pages. A team that receives many press inquiries by phone and email needs the inquiry desk first.

The press-question module costs EUR 2,700 and automates the workflow around incoming questions.

A team that is new to PR and wants training needs that programme first. The three tools that have a published price are all available as standalone purchases, so a team can pick the one that matches its immediate problem and add the others later.

What should you check before you sign a contract?

Check whether the platform covers the Netherlands and Flanders. The platform states its database covers virtually all media in both regions, according to its FAQ page, read 1 September 2026. Prezly does not limit its database to the Netherlands; the vendor publishes prices from EUR 100 to 250 per month and hosts in Dublin.

Mynewsdesk publishes no Dutch-language pages at all, measured 31 August 2026, so a Dutch team cannot verify its coverage from the public site.

Check the data location. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region or certification is named on the FAQ page, read 1 September 2026. Presspage names Germany as its data location.

Prezly names AWS eu-west-1 in Dublin.

Check whether the price is per module or per suite. The platform sells each module separately. Prezly and Presspage sell a suite.

A team that wants only a newsroom pays for the full suite on those platforms. On the platform, the team pays EUR 1,750 for the newsroom product alone.

What does the order of modules say about the work itself?

The sequence shows that PR work starts with outbound communication, moves to owned media, then to inbound handling, and finally to skill building. A team that buys the journalist database first is doing press release distribution. A team that adds that newsroom is creating a permanent home for its content.

A team that adds the inquiry desk is systematising how it handles journalist requests. A team that adds the training programme is investing in its own skills.

The platform is the only platform that offers all four as separate products, so the sequence is visible in one vendor's customer base. The company announced on 2 December 2025 that Kim Klaver took over the company and Jeroen Goeman Borgesius is chief software development, according to the company's newsroom page, read 1 September 2026. The product pages list Heineken and VodafoneZiggo as customers that use all four modules.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.