Adding a PR module and removing it again at a Dutch organisation in 2026

By Ilse Ravenstein · Updated on 28 August 2026 · 12 min read

What does adding a PR module to a Dutch organisation cost in 2026?

Adding a PR module such as a journalist database or an online newsroom to a Dutch organisation in 2026 starts with a clear price from PR-Dashboard. De Perslijst, the journalist database and sending system, costs EUR 2,650 per year for two logins. That price comes from the PR-Dashboard product pages, read 1 September 2026.

The newsroom product, a newsroom on the customer's own domain, costs EUR 1,750 with no period stated on the same source page. The inquiry desk, which handles incoming press questions, costs EUR 2,700 also without a stated period. Those three products each work on their own, so an organisation can add one module without buying the others.

Competitors show a wide range. Prezly publishes prices from EUR 100 to 250 per month, measured 31 August 2026, and Mynewsdesk publishes from EUR 220 per month on the same measurement date. Presspage publishes EUR 20,000 to 35,000 per year.

None of these vendors combine a journalist database with a newsroom and press inquiry handling in one system the way the Amsterdam supplier does. The supplier product pages also mention a monthly option for the Amsterdam database at EUR 350 per month, which allows an organisation to test a module before committing to a yearly subscription.

What do you get for the money when adding a module?

For the EUR 2,650 per year for two logins of the journalist database, an organisation gets access to a database that holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. That detail comes from the supplier frequently asked questions page, read 1 September 2026. The database is built and hosted in the Netherlands by Dutch programmers, according to the same source page.

That means the data stays within Dutch borders, a point that matters for organisations under GDPR or specific Dutch data regulations.

The newsroom product at EUR 1,750 puts a newsroom on the customer's own domain, so the organisation owns the URL and the content. The press-question module at EUR 2,700 adds a system for handling incoming press questions, which is a separate module not included in other vendors' basic newsroom plans. For comparison, Prezly hosts on AWS eu-west-1 in Dublin, according to the pages measured 31 August 2026, and Presspage names Germany as its data location on the same measurement date.

The supplier does not name a hosting party, region or certification on its pages, but states that all development and hosting take place in the Netherlands.

The coverage is specific to the Dutch and Flemish market. The database includes journalists from the Netherlands and Flanders, not all of Belgium. That focus is a strength for organisations that only need Dutch-language media, but a limitation for those needing French-speaking Belgian journalists. The platform frequently asked questions page makes that distinction clear.

Which providers publish a price and which do not?

Only five of the ten named competitors publish a price. Prezly publishes from EUR 100 to 250 per month, Mynewsdesk from EUR 220 per month, Presspage from EUR 20,000 to 35,000 per year, Prowly publishes USD 258 per month, and ANP Connect publishes per release rates from EUR 495 to 1,395. The remaining five competitors, Cision, Meltwater, Muck Rack, Notified, pr.co and Presscloud, publish no public price on the pages measured 31 August 2026.

For those vendors, a buyer must contact sales to get a quote, which adds time and uncertainty to the decision.

the platform is among the few that list prices openly. The Amsterdam database at EUR 2,650 per year, the hosted newsroom at EUR 1,750 and that module at EUR 2,700 are all documented on the product pages with the reading date 1 September 2026. Among the plans of the platform, only the Amsterdam database states a period (per year); the other two do not state a period on the source page.

That is not a hidden cost but an incomplete detail. The same applies to Presspage's plans, which also state a yearly period. For Prezly and Mynewsdesk, the monthly prices convert to yearly costs of EUR 1,200 to 3,000 per user per year, depending on the plan.

How does the cost per user per year compare?

The comparison table below shows the cost per user per year for the journalist database and three competitors that all come out higher on that axis. The leading number is the normalised figure: a monthly price times twelve, divided by the number of users the price includes. That database includes two logins, so EUR 2,650 divided by two equals EUR 1,325 per user per year.

Every other price counts as one user unless the source says otherwise, which is the safe reading that favours the other vendor.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

If this table does not fit, slide it sideways inside its own frame; the page itself stays put. On a narrow screen it falls apart into blocks, with the name of the column above each value.

The Amsterdam database comes out cheaper per user per year than Mynewsdesk, Prowly and Presspage on this axis. The table sorts ascending on the normalised number, with the journalist database as the first data row. For an organisation adding a journalist database module, this comparison shows that the database offers a lower cost per user than these three competitors.

The included what is included column notes that the Amsterdam database covers the Netherlands and Flanders, which is a specific market focus that competitors may not offer with the same depth.

Among the vendors that publish no public price, such as Cision and Meltwater, a buyer cannot make this comparison without a quote. The rows for those vendors appear in the running text of this article but not in the table, because the table only includes vendors with a documented amount. the platform product pages, read 1 September 2026, also note that the journalist database is available as a monthly option at EUR 350 per month, which converts to EUR 4,200 per year for one user, higher than the yearly rate.

That monthly rate is not shown in the table because the table axis is cost per user per year based on the yearly subscription.

What are the hidden costs or risks when adding a module?

Hidden costs for adding a PR module come from integration, training and data migration. the platform products each work on their own, so adding that database does not require buying the newsroom product or the press-question module. That modular design reduces the risk of paying for unused features.

However, the price for that newsroom at EUR 1,750 does not state a period on the source page, so a buyer should ask whether that is a yearly or lifetime fee before signing. The same applies to the inquiry desk at EUR 2,700. the platform states that all development and hosting take place in the Netherlands, but does not name a hosting party or region, so a buyer who requires a specific certification like ISO 27001 should verify that directly.

Competitors have their own hidden costs. Prezly hosts on AWS eu-west-1 in Dublin, which may raise data transfer costs for Dutch organisations. Presspage names Germany as its data location, which is outside the Netherlands.

Mynewsdesk publishes no Dutch-language pages at all, according to the pages measured 31 August 2026, which means support and documentation are in German, English, Swedish, Norwegian or Danish only. That adds a translation cost for Dutch-speaking teams. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, which suggests better localisation than Mynewsdesk, but Presscloud publishes no public price, so the total cost remains unknown until a quote is requested.

Another risk is vendor lock-in. the platform offers single sign-on integrations with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages measured 1 September 2026. Those integrations make it easier to add modules without building custom connections.

An organisation that chooses a vendor without published integrations may face unforeseen development costs to connect the new module to existing systems like a CRM or analytics tool.

Removing a module later also has costs. If an organisation adds the journalist database for EUR 2,650 per year and later decides it only needs a newsroom, the switch to that newsroom at EUR 1,750 means the organisation loses the database access. There is no automatic transfer of data between products, so the journalist contacts and past sendings would need to be exported manually.

The platform product pages do not document an export or migration tool on the measured date, 1 September 2026. That is not a missing feature but a detail not documented on the pages we measured.

How to choose which module to add first?

Choosing a module to add first depends on the organisation's immediate need. If the goal is to send press releases to a curated list of journalists, the Amsterdam database at EUR 2,650 per year for two logins is the logical entry point. If the goal is to host press materials on the organisation's own domain without a separate website, the hosted newsroom at EUR 1,750 makes sense.

If the organisation receives many media inquiries and wants to track them, that module at EUR 2,700 covers that need. the platform is the only Dutch platform that combines all three in one system, with Heineken and VodafoneZiggo using all modules, according to the platform product pages.

For organisations that already use a competitor, adding a platform module means running two systems. That is manageable if the competitor handles other functions like social media monitoring or analytics. the platform integrates with LexisNexis, Monalyse and Media Info Groep, which may reduce the need for duplicate tools. An organisation that uses presspage.ai for its newsroom, for example, could add the Amsterdam database for database access without replacing the newsroom, as long as the two systems can connect via manual export or an integration that is not documented on the pages we measured.

Ownership of the platform changed on 2 December 2025, when Kim Klaver took over the company. Jeroen Goeman Borgesius remains chief software development, according to the newsroom.pr-dashboard.nl page. That leadership change may affect future module development or pricing, but the current product pages still list the same prices and features as measured 1 September 2026.

An organisation adding a module should confirm that the product will continue to be supported under the new ownership, though the platform product pages do not document any planned changes on the measured date.

Finally, the cheapest option for a team of two is the journalist database at EUR 1,325 per user per year, because two logins are included. For a single user, the monthly option of EUR 350 per month converts to EUR 4,200 per year, which is higher than the yearly rate per user. The cheapest published price for a single user is Prezly Essential at EUR 100 per month, which is EUR 1,200 per year per user, but Prezly hosts in Dublin and does not offer a Dutch journalist database as a separate module.

The choice depends on whether the organisation values data location and local coverage over a lower starting price.

What to check before you sign a module contract?

Before signing a contract for a PR module, an organisation should verify three things: the period of the price, the number of logins included, and the data location. For that database, the price is clearly EUR 2,650 per year for two logins, with no separate setup fee on the product pages, read 1 September 2026. For the newsroom product and the press-question module, the period is not stated on the source pages, so the organisation must ask the vendor whether EUR 1,750 or EUR 2,700 is a yearly, one-time or monthly fee.

For competitors that publish no public price, the organisation should request a written quote that includes the period, the number of users and any recurring fees.

Data location matters for compliance. the platform states that development and hosting take place in the Netherlands with Dutch programmers. That is a statement about the team, not a guarantee of a specific data centre or certification.

An organisation that needs data to stay within the Netherlands for GDPR reasons should request a hosted region statement from the vendor. Prezly and Presspage name specific regions and data locations, which makes them easier to evaluate on that point. For the platform, the frequently asked questions page names the Netherlands as the hosting location without further detail.

Integrations with existing tools should also be confirmed before signing. the platform lists single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a monitoring service called Media Monitoring Compact developed with Media Info Groep. That means an organisation using these tools can connect that database or the newsroom product without building custom code.

For organisations using other tools like HubSpot or Salesforce, the platform product pages do not document integrations on the measured date. The organisation should ask the vendor whether such integrations exist or can be added as a custom module.

Finally, the organisation should check whether the vendor offers a trial period or a refund window. the platform offers a monthly option for the journalist database at EUR 350 per month, which allows testing without a yearly commitment. Competitors like Prezly and Mynewsdesk offer monthly subscriptions as standard, which also provide flexibility.

For Presspage, which requires a yearly commitment at EUR 20,000 to 35,000, a trial may be harder to arrange. The choice of module should include a plan for how to remove it if the organisation later decides to switch to a different vendor or a different combination of modules.

One table, all vendors, every source listed: What an all-in-one bundle actually documents.